People working out at Alloy Fitness

Alloy: a concept focused on results

It’s time to power up your future.

Bring a better fitness experience to your community.

Alloy’s fitness program was created in 1992 around a very straightforward philosophy: people who get personalized coaching get better results. Today, Alloy programs are among the most effective programs in the world for helping people, especially those over 50, who want to look and feel their absolute best.

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With our team of physiologists, therapists, dieticians and other advisory board behavioral specialists, we have created a program where cutting-edge science meets real, in-the-trenches experience.

Over the years, our programs have been powering a variety of gyms and fitness systems. Alloy training and tools are leveraged in locations across the globe. Today, we aim to bring these highly effective programs to even more members and communities, through the exclusive Alloy gym franchise model, with optimal coach-to-client ratios, customized workout plans, effective tracking tools, flexible membership options, and more. We invite you and other business-savvy entrepreneurs to join us in our mission.


Refined best practices. Time-tested systems. Total commitment to fitness seekers and Alloy gym franchise owners.


Call 678-853-7222

Get our FREE Franchise Information Kit!

Call 678-853-7222

    Power up your future by empowering others.

    Customer Reviews and Testimonials

    – Julian C., Yelp

    “Great workout, great coaches and great community! It's a must for anyone in the area that cares about their health and wants a welcoming community.”

    James A., Facebook  

    “Rick Mayo (Alloy Founder) and Alloy are the ‘Best’ in the business. Their attention to detail has one goal in mind, providing results and a great experience for their clients.”  

    “It’s hard to find fault with success, and it’s even harder when you can see your own results put in front of you in a carefully organized, scientifically-validated sheet of results that tracks progress over time.”

    Lauren W., Yelp  

    “Five Stars. Felt comfortable here since my first walk-in experience. Positive vibes and welcoming staff. Great option for all levels of ability.”

    ©2024 | Alloy Personal Training, LLC | 2500 Old Alabama Road, Suite 24 | Roswell, GA 30076