by Leigh Castleberry | Mar 31, 2024 | Blog
Owning a business has many benefits, but fitness franchise rewards can offer a unique blend of entrepreneurship, business partnership, and holistic community growth. This synergy is particularly evident in sectors with high consumer demand, such as the fitness...
by Leigh Castleberry | Mar 11, 2024 | Blog, In the News, Podcast
In the modern workplace, finding the right fit for specific roles has become a nuanced art with scientific personality assessments that help to combine the science of psychology with the precision of data analytics. The recent episode of the Alloy Personal Training...
by Leigh Castleberry | Mar 11, 2024 | Blog, In the News, Podcast
Crafting effective digital fitness marketing messages that convert is crucial for attracting more clients and boosting gym membership. In this episode, Rick Mayo, Alloy CEO and Founder speaks with Ben Stocks, Digital Advertising Specialist with KISS Marketing....
by Rick Mayo | Feb 29, 2024 | Blog
In the corporate world, innovation and trust have emerged as foundational pillars that significantly influence growth, reputation, and stakeholder confidence. The 2024 Edelman Trust Barometer underscores this dynamic, revealing how innovation is not just a lever for...
by Leigh Castleberry | Feb 26, 2024 | Blog
In the complex journey of personal and professional growth, the conventional wisdom surrounding the goal setting paradox is being questioned more than ever. This critical reassessment was vividly illustrated in a fascinating conversation between Rick Mayo, Alloy CEO...
by Suzanne Robb | Feb 21, 2024 | Blog
As franchise owners of Alloy Personal Training, you play a pivotal role in guiding your clients towards achieving their fitness goals, ensuring they understand not just the importance of their workout regimen, but also the critical role of recovery and know the right...
by Leigh Castleberry | Feb 5, 2024 | Blog, In the News, Podcast
In the bustling suburbs north of Atlanta, a remarkable transformation story unfolds. Chris Tice, a certified nurse midwife with a 26-year healthcare career, is gearing up to open her own Alloy Personal Training franchise in the rapidly growing area of Cumming, GA. Her...
by Suzanne Robb | Jan 30, 2024 | Blog
The health and wellness industry, growing robustly at a rate of 5-10% annually, has never been more vibrant and promising. This burgeoning market not only reflects a significant consumer interest in health and wellness, but also highlights the diverse needs and...
by Leigh Castleberry | Jan 15, 2024 | Blog, In the News, Podcast
Brianna Korb’s journey from a devoted physics teacher to an aspiring fitness franchise owner is a tale of inspiration, transformation, and the pursuit of personal passion. Her life, intricately woven with academic rigor and a dedication to physical wellness, led...
by Leigh Castleberry | Jan 15, 2024 | Blog, In the News, Podcast
Navigating insurance with an extensive risk management and business protection process is more important than ever in the current fitness industry. Insurance can be daunting for new and established fitness business owners alike. Fortunately, we have one of the best...
