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Why Strength Training For Women Is Crucial As You Age

Why Strength Training For Women Is Crucial As You Age

Did you know you lose muscle as you age? Fortunately, there are steps you can take to decrease muscle and bone loss and protect your independence and health. Alloy Personal Training has active aging experts that recommend a routine of strength training for women over...

News – Alloy One Of 30 Elite Franchises in America

News – Alloy One Of 30 Elite Franchises in America

Rick Mayo started his personal training business ownership journey in 1992, with his original personal training studio in Roswell, Georgia. Being familiar with his know-how and skill set, he cultivated them and transformed his path to downright success and becoming...

The Importance Of Nutrition As You Age

The Importance Of Nutrition As You Age

Getting older: some say it’s the pits, some say it’s a privilege. Regardless of where you stand on the issue, one thing holds true:  aging creates a variety of changes in the human body.  It is important to be aware of the importance of nutrition as we age.  Being...

Alloy Gives Back To The Community With Causely

Alloy Gives Back To The Community With Causely

In this episode, Rick speaks with the Causely Sales Director, Jeff Presley, about why giving back is good for your business and how Alloy Personal Training Franchise gives back to the community. Causely is Alloy’s giving partner and a really cool organization. “Giving...

How to Sell Gym Memberships on the Phone

How to Sell Gym Memberships on the Phone

In this episode, Rick and Jared discuss how to sell gym memberships over the phone and the best practices around phone scripts and touring your facility. You may run the most creative marketing campaign and get lots of people to call you or walk into your gym, but if...

Impact of Freezing Memberships in the Fitness Business

Impact of Freezing Memberships in the Fitness Business

In this episode, Rick and Matt discuss the impact on the fitness business from the dreaded F word...Freezing memberships. We’ll explain how to categorize and minimize membership freezes in your fitness business. We have previously talked about the dirty...

How to Leverage Wearable Fitness Technology

How to Leverage Wearable Fitness Technology

In this episode, Matt and Rick discuss Alloy’s view on wearable fitness technology and how it fits into the whole wellness orientation of the Alloy Personal Training Franchise business model. In the current Alloy model, we do not use wearable tech as part of our...

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