The Dreaded C-Word:  The Advantages of Small Group Training vs Group Fitness Classes or One-on-One Training
Episode Summary

In this episode, we discuss the differences and advantages of small group training vs large group fitness classes, and why to never use the C-word (classes) to describe your small group personal training programs.

The word “classes” in the fitness industry carries a certain awareness and expectation from clients about price. It also carries a certain expectation about what will happen in the group fitness class. Think of  large group classes with music and busting a move like in a Zumba class. This differs greatly from what personal training is and exactly why we should avoid using the word “classes” to refer to small group personal training.

The concept of small group personal training is not yet well understood. That’s why the temptation to refer to it as a class is high.  Small group training presents the opportunity for people to experience the benefits of the creativity and motivation of a trainer while lowering the financial entry point. It is more or less like one-on-one personal training, but done in a small group with a personal trainer for more personal attention than a class and to make it more affordable than one-on-one training..

The advantages of small group training provide the benefit of personalized attention and personalized programming while addressing a client’s fitness goals, fitness levels, injuries, etc. You then add the sense of community, group accountability, and training with your peers that is lacking in the one-on-one setting. All these advantages of small group personal training make the Alloy franchise model a very good one that differs greatly from one-on-one personal training and definitely different from large group fitness classes.  See more about why small group personal training is better.  

Listen in to learn more about all the advantages of small group personal training and how the Alloy Franchise helps you run this model to serve the personal training client that wants personalized attention at an affordable price.  

Key Takeaways
  • The difference between classes and advantages of small group personal training (02:34)
  • How to do warm-ups for different service layers in the gym (07:40)
  • Having a clean, clear customer journey in the gym 10:12)
  • Should you be on the clock for small group personal training (11:55)
  • Why you should not sell time but program and results in personal training (15:00)
  • How to do demonstrations for exercises in small group personal training (20:15)
  • Why 6 is the right number for us to run small group personal training (25:57)
  • Doing a proper small group personal training warm-up (27:30)
  • How a coach manages six clients during the workouts at the same time (29:34)
  • Using the term sessions rather than classes and making it nuanced in small group personal training (35:34)

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Mentioned in this episode

Matt Helland

Rick Mayo 

Alloy Personal Training Franchise

 

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