Alloy Conference 2025 was a celebration of community, coaching and life-changing results for clients and franchisees alike.
A massive THANK YOU to our incredible franchisees, partners, and attendees who brought the passion, ideas, and unstoppable energy that make this community so special. 💛 From inspiring sessions to unforgettable moments, this weekend reminded us why Alloy continues to lead—with heart, with vision, and with purpose.
But more than a great event, Alloy Conference 2025 was a testament to what happens when a proven system meets world-class coaching and a caring community: lives change. We heard stories of strength built one rep at a time, resilience forged through setbacks, and confidence earned through consistent action. These are the outcomes that matter. These are the outcomes Alloy franchises deliver every day.
Alloy Franchise Awards & RecognitionÂ
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Franchisee of the Year: Trey Ely
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Coach of the Year: Chase Daniels from Reston VA
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Director of the Year: John Herrera from Alamo Heights TX
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Validator of the Year: Nick Garrity
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Heart First: Middleton WI
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Vendor of the Year: Mindbody
Here’s to the momentum we’re carrying into next year—the growth, the lives we’ll change, and the legacy we’re building together. 🙌🔥 Can’t wait to do it all again in 2026! 🚀
The Alloy Difference: Franchise Impact You Can Feel
What makes Alloy special isn’t just the smart programming or the data-driven approach (though we love both). It’s the way franchise owners and coaches execute—meeting members where they are, tailoring training to real lives, and creating spaces where accountability and belonging make consistency possible.
Across the network, we see the same flywheel at work:
- Personalized coaching that adapts to injuries, schedules, and life circumstances.
- Small, coached sessions that blend expertise with social accountability.
- Nutrition and habit support that keeps progress rolling between sessions.
- Culture-first leadership from franchisees who invest in people, not just equipment.
That combination produces outcomes that matter: better balance and bone density, pain reduction, weight loss, more energy, stronger community ties, and the confidence to live fully—at any age.
2025 Alloy Clients of the Year
This year, we honored four extraordinary personal training clients whose journeys embody what Alloy stands for. Each story is unique; together, they’re a powerful portrait of what’s possible.
1. LaShawn “Teach” Teacher — Turning Pain into Purpose
In July 2024, LaShawn “Teach” Teacher lost her cousin unexpectedly—a loss that left her searching for a way to carry the weight of grief. A hotel stay near an Alloy location became a turning point: she looked inside, saw the equipment, and decided to step in for a consultation. What followed wasn’t just a fitness routine; it was a new partnership with herself.
Teach works nights in transportation, travels often, and sometimes trains in Atlanta without a car—none of which stopped her. She made choices that honored her health and her cousin’s memory, showing up for herself and, eventually, for others, too. Co-workers noticed the change and joined her for workouts. Her sister became her training partner. The ripple effect of one decision continues to grow.
Teach’s Results & Wins
- Lost 35–40 pounds and dropped two pants sizes
- Regained energy and everyday strength (stairs, carrying, long days)
- Built a circle of accountability with co-workers and family
- Reframed fitness as a proactive act of self-respect and healing
What her story teaches us: Sometimes the heaviest weight isn’t on the bar—it’s in our lives. The right environment and coaching can help members move through it and come out stronger.
LaShawn “Teach” Teacher — “I’m the investment. I have a partnership with myself.”
2) John Raftery — Rebuilding Strength After Setback
At 66, newly retired, and motivated by family history, John Raftery committed to prioritizing his health. Then came a major setback: a broken ankle in July 2024 and surgery soon after. Many would hit pause. John did the opposite—he pivoted. With Alloy’s coaches, he customized training to stay active and progressing while protecting his leg.
Early on, simply standing on one foot felt impossible. Months later, he could balance on one foot while hip-hinging with a 40-pound weight—touching it to the floor and standing tall again. That’s not just strength; that’s coordination, confidence, and freedom of movement regained.
John’s Results & Wins
- Significant improvements in single-leg balance and stability
- Noticeable strength gains and weight loss
- A durable training rhythm aligned with his goals and recovery timeline
- Renewed belief in what’s possible with patient, intelligent progress
What his story teaches us: Injury doesn’t have to end momentum. With the right team and plan, it can focus it.
John Raftery — “Alloy meets you where you are and gets you going to where your goals are… not their goals, not their program—your program.”
3) Tricia Lawdahl — Recovery, Resilience, and a Love for Movement
Nearly 69 and two and a half years into her Alloy journey, Tricia radiates the energy of a beginner’s mind—curious, courageous, and community-driven. Her story includes hard truths: blackout drinking episodes, shame, and years of trying to quit alone. When she finally walked into a recovery meeting, she left with something she hadn’t felt in a long time: hope.
That same hope drives her at Alloy. Training alongside her daughter, adding nutrition consults, building strength and mobility—Tricia pieced together a holistic routine that supports her whole life. She’s not chasing youth; she’s investing in longevity, vitality, and connection.
Tricia’s Results & Wins
- Consistent training despite joint and back issues
- Stronger bone density, muscle, and flexibility focus as she ages
- Deep, supportive relationships—both in recovery and at Alloy
- A growth mindset that inspires others across generations
What her story teaches us: True health is integrated—body, mind, and community. And it’s never too late to start.
Tricia – “I walked into my first meeting feeling hopeless… but I walked out… feeling hope.”
4) Lynda Galler — “Frequently Consistent” at 75
Location: Alloy Personal Training Franchise
Theme: Consistency, confidence, and healthy aging
Lynda is a 75-year-old tax accountant who decided to write her next chapter with strength and intention. After years of pandemic-era inactivity, she clicked an ad, met a coach who saw potential, and started training three days a week. She’s kept that cadence since May 2024.
Walking into Alloy feels like walking into family for Lynda. Coaches know her name. The programming is personal. And in a detail she’s proud of, her name appears month after month on the studio’s “Frequent Sweaters” board—a playful, public metric of consistency that keeps her motivated.
Lynda’s Results & Wins
- Noticeable strength gains and weight loss
- Renewed stamina and confidence in daily life
- A joyful, routine-based approach to healthy aging
- A playful mantra that says it all: consistency first
What her story teaches us: Consistency isn’t glamorous—but it’s transformative. Especially at 70+.
Lynda Galler — “If you don’t have your health, you can’t move forward. My biceps were born here at Alloy.”
What These Stories Have in Common
Across four very different journeys—grief, injury, recovery, and healthy aging—we see the same Alloy principles at work:
- Personalization over prescription. Programs adapt to members, not the other way around.
- Coaching that cares. Skilled, present coaches who communicate, adjust, and encourage.
- Community as a performance enhancer. It’s easier to work hard when you’re known, supported, and celebrated.
- Habits that stick. Win the week, string the weeks, change the life.
- Resilience built in. Injuries, losses, and schedule chaos aren’t deal-breakers—they’re design inputs.
Alloy franchises aren’t just gyms; they’re neighborhood engines of health. Every location has the power to shape how people move, age, recover, and connect. That’s meaningful impact—on families, workplaces, and entire communities.
Looking Ahead to 2026
If 2025 proved anything, it’s that Alloy’s model scales not just operations—but outcomes. When franchisees lead with culture, when coaches execute the system with excellence, and when members commit to the process, the results are inevitable.
- More functional strength for daily life
- More balance, stability, and freedom of movement
- More confidence and connection
- More healthy years doing what you love
Here’s to the growth we’re already building for 2026—the coaches we’ll develop, the members we’ll serve, and the stories we’ll be honored to tell next year on this very stage.
Final Word
To every franchise owner who keeps standards high, to every coach who knows your members by name, and to every member who shows up on the days you don’t feel like it—thank you. You are the heart of Alloy.
- Lynda Galler — “If you don’t have your health, you can’t move forward.”
Here’s to the momentum we’re carrying into next year—the growth, the lives we’ll change, and the legacy we’re building together. 🙌🔥
Ready to write your own Alloy story?
Find your nearest location, meet your coaches, and let’s start your program—your goals, your pace, your life.
More Information & Alloy ArticlesÂ
- Trey Ely from Charlotte NC – Alloy Opens First Charlotte Location
- Chase Daniels from Reston VA
- John Herrera from Alamo Heights TX – Breaking Presales RecordsÂ
- Nick Garrity from Atlanta GA – Why Experienced Performance Coaches Select A Territory
- Alloy Personal Training in Middleton WI
- Mindbody – Alloy Franchise Perks: Benefits, Vendors, & Buying Groups