Rick Mayo, Alloy CEO, is excited to share Enterprise World named Alloy a best franchise to buy in 2023. Alloy Personal Training franchises are providing a huge opportunity for entrepreneurs to have their own successful fitness business and make a positive impact on in their community with a branded, brick-and-mortar Alloy personal training franchise location.
Over the past few decades, as people become more aware of their need to be fit to avoid chronic diseases, The demand for fitness services in the US has grown significantly. With about 174 million clubs spread all over the world, The health club industry is worth more than $96 billion, according to Statista.
It’s not a coincidence that Alloy programs are among the most effective programs in the world today for helping people who want to look and feel their absolute best. With over 30 years of experience, Alloy has established effective fitness programs and business management solutions that deliver results all over the globe.
Franchising is a great business model that enables people to get into their own business while relying on the experience and tools of experts like those at Alloy. Research shows people are happier and more fulfilled when they are in business for themselves. Franchising can help people achieve those goals with less risk.
The Alloy Personal Training Franchise business model prepares franchisees, owners, and operators to be ready for the fitness industry’s resurgence. The Alloy franchise model allows it to be an outstanding example for the future fitness industry.
When evaluating any business opportunity, customer retention and lifetime value, profit margin, and the ratio of investment to revenues are important metrics to consider. Alloy’s retention rates and revenues per member are some of the highest in the industry, and our startup investment requirements are quite reasonable.
What Makes Alloy The Best Franchise To Buy?
1. Targets Underserved Customer Demographic-
Alloy’s customer target market is a population that has been underserved. Their customer avatar is like what a one-on-one personal training business might target around 45 to 65 years old.
Traditionally 45 to 65 hold more discretionary income. Most fitness specialty boutiques, large health clubs, and group fitness class-based programs target 30-year-olds and a larger number of members.
2. Safer Workout Environment With Fewer People Training
After the pandemic, there was a resurgence of people wanting to return to in-person fitness workouts in a safe environment rather than working out remotely. People want socialization again.
So, the brick-and-mortar fitness concept is evolving with brands like Alloy Personal Training Franchise, where small groups of people train in a smaller facility allowing clients to work out with fewer people in a safe and clean environment.
3. Better Coach To Client Ratio
Over the last 30 years, Alloy scaled their fitness business model by making personal training more affordable with small-group training. Currently, Alloy has a ratio of 1 coach to 6 clients.
4. Better Value With Small Group Personal Training
Alloy’s average membership is about $30 per small group training session or around $300 a month. But if you look at their price of $30 a session compared to the one-on-one personal training price of $80- $100 per session, they are a good value for their target customer.
Typically, large fitness clubs have thousands of members that they need to maintain the large facility and staffing. A large number of members and larger fitness classes enable to keep the cost of the membership lower, but don’t offer the personalized training, attention, and accountability that an Alloy would provide.
5. Higher Retention Rates Lead to Higher Customer Lifetime Value
Alloy Personal Training Franchise clients stick around longer, which results in Alloy having one of the highest retention rates in the industry. The average member stays around longer than in any other fitness model.
Their customer average stay is around 36 months. If you take the average membership of $300 a month, that’s a $10,800 lifetime value for that customer.
Alloy is over 10 times the lifetime value of a class-based boutique brand or a big-box health club. There is a lot of turnover in fitness clubs, and they constantly churn members while needing to bring new members into the facility.
6. Franchise Business Coaching and Support
Alloy supports franchisees with a better ratio of business coaches to each owner or operator. Alloy didn’t think that the typical ratio of in the franchise business is 80:1 (80 franchisees to one franchise business coach) in the franchise business would be enough, so they offer a 30:1 ratio (30 franchisees to one franchise business coach).
7. Higher Revenue Per Square Foot
Alloy’s business model, developed with small group personal training, increased the business margins to be one of the highest revenue per square foot facilities in the country.
Originally, Alloy Personal Training Franchise started as a one-on-one personal training business. After they switched to small group personal training, other fitness facilities wanted our consulting guidance to learn our retention and revenue secret.
Then other businesses wanted to buy into their sales programs, operations, systems, and fitness programs, and that is why they started licensing their business model.
Alloy pivoted to franchising in 2020. In 2022, they now have over 50 franchises awarded because of their success with a unique franchise business model.
9. Scalable Business Model
Alloy’s franchise concept with the target client allowed them to make the model scalable. They have many franchisees owning multiple locations because it is scalable, allowing for economies of scale.
Alloy’s Personal Training Franchise concept, training, and support allow an owner to be confident and profitable, with a manager running day-to-day operations at each facility while they run multiple locations.
Key Alloy Franchise Benefits
Alloy’s fitness program was created around a very simple concept: people who receive personalized coaching get better results.
- A superior personal training system, with most sessions at a coach-to-client ratio of 1:6 or less.
- A concept known for getting optimal results in the least amount of time for people of all ages, ability levels, or injury histories.
- Customized workout plans that change with each client visit to provide maximum variety; no workout is ever repeated twice.
- Tracking tools to monitor each client’s workout frequency and intensity to track progress toward established goals.
- Accountability appointments are included with membership, plus additional motivation and guidance.
- Alloy is unique. The first-ever personal training center.
- Among the Highest retention rate in the industry
- Established brand: Alloy has been in business since 1992 and has had over 2,000 white-label licensing agreements.
- Loyal customer base: Alloy delivers the accountability customers need while providing a better fitness experience that improves loyalty.
Today, Alloy programs are among the most effective programs in the world for helping people who want to look and feel their absolute best. Teamed with exercise physiologists, an onsite Doctor of Physical Therapy, a registered dietician, and other advisory board behavioral specialists, and with ample experience bringing fitness education and training systems to markets around the world and with speaking engagements at countless industry events, we have created a program where cutting- edge science meets real, in-the-trenches experience.
A real advantage for a person interested in getting involved in fitness and personal training is identifying a concept like Alloy Personal Training Franchise, which has figured out a proven niche. By offering a turnkey package, we can help entrepreneurs realize dreams and reduce their risk. That is one of the great advantages of franchising in general.
Rick says, the keys to success as an entrepreneur are many, but the most important are tenacity and knowledge. As the great Thomas Edison was quoted as saying, “Many of life’s failures are people who did not realize how close they were to success when they gave up.” Great entrepreneurs never give up.
As to knowledge, that is what franchising represents, the chance to benefit from others’ knowledge and experiences. The famous engineer W. Edwards Deming once said, “ It is not enough to do your best; you must know what to do and then do your best.” Knowing exactly what to do is as important as never giving up, said Rick Mayo.
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