Alloy Personal Training Franchise partners with ACE for professional fitness certifications and on-going education as part of the training foundation for Alloy’s fitness personnel, trainers and coaches.

ROSWELL, GEORGIA, UNITED STATES, December 11, 2020 / Press Release / — Atlanta-based Alloy Personal Training Franchise has teamed up with the American Council on Exercise (ACE), the leading nonprofit exercise professional and health coach certification organization, to utilize ACE professional fitness certifications and on-going education as part of the training foundation for its fitness personnel working in the Alloy Personal Training Franchise system.

ACE’s goal is to elevate fitness professionals’ careers and help people worldwide make movement their mission. ACE advocates for achieving health through physical activity and other lifestyle changes by providing accessible NCCA-accredited certifications and scientifically rooted education to fitness professionals and health enthusiasts to impact preventable, inactivity-related lifestyle diseases by 2035 significantly.

The ACE Personal Trainer Certification Program is accredited by the National Commission for Certifying Agencies (NCCA), considered to be the gold standard for certification accreditation in fitness and health.

According to Rick Mayo, founder, and CEO of Alloy PT Franchise, Alloy chose to partner with ACE because “the education and certifications offered by ACE are best in class for personal training and health coaching education. The content and instruction that ACE provides perfectly align with delivering the quality of fitness services expected by Alloy’s customer base.”

As a coaching and personal training brand, Alloy’s trainers’ skills are paramount to success. The higher the skill level that results from outstanding education, the better equipped Alloy coaches will be to deliver a better customer experience.

Alloy offers a superior customer experience and better quality coaching by investing in continuing education and certification, leading to improved retention and greater lifetime value for their clients. “At the end of the day, Alloy is running a business that delivers personalized and high-quality client support, and therefore the performance of our trainers has a significant impact on the business. We rely on ACE to help us accomplish the goal of being a trusted source for health and fitness services, says Mayo”.

“Quality education is the foundation for our Alloy professionals to deliver science-based and proven service, says Matt Helland, Director of Education at Alloy PT Franchise. “Each certification and on-going learning resources are additional tools for Alloy coaches’ toolbox. Continual learning and ascension is a fantastic way to keep coaches motivated and to continue to deliver trustworthy guidance to Alloy’s clients,” says Helland.

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