Alloy Personal Training, the premiere and fast-growing personal training fitness studio franchise, has awarded its 50th franchise.   

The 50 locations span across 12 U.S. states and include both single and multi-unit deals in Montana, Tennessee, Florida, South Carolina, North Carolina, Georgia, Ohio, Texas, Utah, Nevada, Michigan, and Missouri. 

The award-winning Alloy Personal Training concept has carved out a niche in the fitness franchise space that is catching on quickly. Founded by long-time fitness entrepreneur Rick Mayo, the Alloy concept has some of the best revenue per member and retention numbers in the industry.

Rick opened his first personal training studio in 1992 and has worked with brands worldwide to improve their business models over the years. His straightforward business philosophy helps people improve their quality of life and get better fitness results with personalized coaching. The Alloy systems, platforms, and know-how have already served millions of members in thousands of fitness facilities worldwide and Alloy was recently named the AFS Fitness Business of the Year.

“We are actively working on new franchise development deals and plan to continue our aggressive growth in the coming years. Our innovative and results-driven approach to personal training has really caught on with entrepreneurs and fitness enthusiasts across the country who are seeking a fitness franchise business model that works. Pre-sales for our new franchisees have been exceptional, and we see a lot more opportunities ahead.”

Alloy CEO, Rick Mayo

Recent Alloy franchisee Mark Fisher, Co-founder of Business for Unicorns, shared his thoughts regarding the Alloy Personal Training franchise in a recent YouTube post said:

“Frankly, I believe in this model. I did a lot of vetting before I chose to go with Alloy, and it wasn’t just because it was a fitness brand. After looking at the way they put together the Alloy program for me, it just kinda made sense.”

Mark Fisher, New Alloy Franchisee and Co-Founder of Business For Unicorns

Franchise discovery days are underway for prospective Alloy fitness franchisees, and territories are currently being awarded. If you or someone you know is interested in having their own successful personal training business, The Alloy Personal Training model and systems are proven, well developed, and focus on an emerging sector of the fitness industry. Visit to learn more. 

Press Release: Alloy Personal Training Awards 50th Franchise

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Also, check out the article on Alloy The 30 Elite Franchises in America 2021 – Alloy Personal Training: A Platform Where Strength Meets Opportunity

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