Alloy Personal Training has opened a new Casselberry Florida location. This is Alloy’s first Florida location as part of the rapidly growing personal training fitness studio franchise.

This award-winning Alloy PT Franchise concept has seen incredible success in just three years, with over 57 franchises awarded across 12 states, including both single and multi-unit deals in Montana, Tennessee, South Carolina, North Carolina, Georgia, Ohio, Texas, Utah, Nevada, Michigan, Missouri, and now Florida. 

The Alloy Franchise family welcomes Caleb Casteel as one of the newest franchisees and the first for the state of Florida. 

Caleb Casteel is a former ballroom dance instructor. Casteel stated, “I fell in love with the company’s culture. Alloy takes pride in valuing accountability, having fun while pushing people to be the healthiest version of themselves, and building a community that values each other.”

The Casselberry location is the first Alloy Personal Training in Florida and for Casteel, who has several more locations planned.  

“We are thrilled to open up the Florida market. It’s an incredible franchise formula that provides incredible results for both members and fitness franchise owners,” said Rick Mayo, Founder and CEO of Alloy. “The numbers prove it: revenue per member and retention rates are among the highest in the fitness industry today”.

Franchise discovery days are underway for more prospective Alloy franchisees, and many new territories are currently being awarded. If you or someone you know is interested in having their own successful personal training business, learn about Alloy’s proven and well-developed systems, along with their focus on a neglected demographic segment in the fitness industry.

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Check out the Casselberry Florida Press Release

About Alloy Personal Training Franchise

Alloy’s fitness program was created in 1992 around a straightforward philosophy: people who get personalized coaching get better results. The Alloy systems, platforms, and know-how have already served millions of members in thousands of fitness facilities worldwide and they were recently awarded the AFS Fitness Business of the Year.

Alloy’s established, effective fitness platform and business management solutions have delivered real results throughout the world. Alloy Personal Training Franchise gives franchisees the chance to impact their community and their future with a branded, brick-and-mortar Alloy Personal Training franchise location.

Today, Alloy programs are among the most effective programs in the world for helping people who want to look and feel their absolute best. 

 About Rick Mayo

Rick Mayo is an accomplished fitness business entrepreneur, and the founder and CEO of the Alloy Personal Training Franchise. He is also the host of the Alloy Personal Training Business Podcast.

Rick’s business journey began with his original personal training studio, which opened in 1992 and is still going strong, having delivered exceptional fitness experiences to tens of thousands of clients in the Roswell, Georgia, area. In 2010, Rick started Alloy, a personal training business concept. As a result of Alloy’s combination of customized client programs, business systems, and technology tools, leading health club and gym brands adopted the Alloy model. It rapidly grew to serve over 1,000 licensed fitness facilities worldwide. With years of experience deploying the Alloy systems under their belt Mayo and his team took the next logical step by launching the Alloy Personal Training franchise in 2019 to deliver a turnkey opportunity encompassing the entire personal training business model from build-out design through equipment, business systems, technology platforms, marketing, and more.

Rick, a fitness entrepreneur, has delivered keynotes on personal training and fitness business trends to audiences worldwide. He has also been an advisor to organizations like the Gold’s Gym Franchisee Association and the American Council on Exercise, among others. 

Alloy - Top 10 Disruptive Franchise

Read this article: alloy Named One Of Top 10 Disruptive Franchises 

rick mayo

Also read Rick’s article: What Are The Benefits Of A High-Growth Franchise Brand?

Here at Alloy, we pride ourselves on helping franchise owners succeed. Click to learn more about the Alloy opportunity or how we support Alloy owners. 

Article by: Rick Mayo 


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