This week, Matt and Rick discuss the brand promise of Alloy Personal Training. It’s very important that you put your flag in the ground in regards to your brand and then build the right machine to meet that promise.

As a fitness entrepreneur, what do you really believe in? What is your fitness philosophy? This is the starting point to building a brand promise.  Once you’ve figured out your brand promise and your customer archetype, then you can build a machine around it and take it to the market as your business.

If you deliver consistently on your brand promise, your business becomes more credible in the customer’s eyes.

Here at Alloy Personal Training, our brand promise is Look Good, Feel Great, Live Life to the Fullest. We deliver on this promise by focusing on three important components.

Strength and resistance training is one of the most important components that helps to slow the aging process.  Muscle mass decreases approximately 3–8% per decade after the age of 30 and this rate of decline is even higher after the age of 60. Not only is strength training important for skeletal health, but it also helps with insulin response, bone density, and joint integrity. We believe exercise is basically a fountain of youth.  Dr. David Sinclair, Harvard University, has even created a lab  Work by our lab and others has shown that the pace of aging is not inexorable or predetermined, but rather can be slowed and even reversed by a variety of approaches.

Listen in as Rick and Matt explain the other 2 components of nutrition and sleep.  Learn how we deliver on our brand promise here at Alloy Personal Training and how it has proven successful over the last 30 years!

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Key Takeaways

  • What do you really believe in? (02:17)
  • Strength training for our customer archetype (03:54)
  • Why do your clients come to the gym (08:46)
  • Pushing mindset change around exercise (12:17)
  • How eating less is a huge predictor of lifespan (13:14)
  • Lifestyle movement (19:19)
  • Sleep is a big deal (21:44)

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Mentioned in this episode

Matt Helland

Rick Mayo 

Alloy Personal Training Franchise


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