Expanding To The Atlanta Market

Rick Mayo launched his original personal training business as North Point in Roswell, Georgia, back in 1992. After nearly a quarter-century of success in 2011, Rick and his team started Alloy Personal Training to assist major gym chains, independent gyms, health clubs, and fitness businesses around the world in deploying personal training systems for their members. At that time, the original North Point location updated its brand name to Alloy as well, and Rick entered into a partnership with long time colleague and Atlantian, Suzanne Robb, who serves as Alloy Chief Operating Officer. 

Having grown their business serving thousands of fitness facilities with millions of members around the world, the team at Alloy decided to expand via franchising last year. The Alloy vision is to provide a superior personal training franchise solution uniquely focused on serving the ever-growing, “active aging” population.

The Decision To Pivot To franchising

The decision to pivot to franchising given their experience and understanding of the fitness industry appears to have been timely; in only months following their initial launch, the company has already sold several development deals. Now the brand has its sights set on the Atlanta market where they project eight markets are available, including Roswell, Alpharetta, Johns Creek, Buckhead, Midtown, Marietta, Suwanee, and East Cobb for people interested in becoming franchisees in the fitness space. 

Fitness industry expert Bryan O’Rourke, board member of IHRSA (International Association for Health Clubs) and investor in several global fitness brands, said, “The Alloy team’s experience and understanding of the marketplace and business models set them apart as a fitness franchise. I expect great things ahead for this brand.”

“The name ‘Alloy’ is the notion of strength and motion meeting; those two things coming together to create something bigger, stronger, and longer-lasting,” says founder Rick Mayo. “Over the past few years, our team wanted to do even more to meet our mission.  We know a formula that works, and that is a key ingredient to a successful franchise.”  

Native Atlantian

A native Atlantian, Mayo has received many accolades as a fitness and personal training guru over the years. He has traveled the world speaking on fitness business trends in Australia, Europe, and the Americas. In 2019 Mayo was recognized with the prestigious AFS Fitness Business of the Year award.  The AFS award honors a studio or gym that excels in all areas of business and whose owner has demonstrated the ability to create excellent customer experiences, dedicated staff, motivated clients, and leadership in their community.

“We are excited to open up the Atlanta market,” says Suzanne Robb, Alloy COO, “Being in such close proximity to the flagship location or the ‘mothership’ as we like to call it will enable us to use our knowledge and experience of the market to help our hometown investors and set our new franchisees up for success.”  

“We have incorporated everything that we have learned to own and operate a successful Personal Training Fitness Business,” says Tony Chemer, VP of Franchise Sales, “allowing us to provide total support for our business partners with the specifications and systems that are already proven in thousands of gyms worldwide.” 

Team Alloy is Founder and CEO Rick Mayo, COO Suzanne Robb, VP of Franchise Development Tony Chemer, and VP of Education Matt Helland.

Discovery days are underway, and territories are now being awarded. If you or someone you know is interested in having their own successful personal training business, the Alloy systems are well developed, and they are focusing on very discreet segments.  

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About Alloy:

Alloy’s fitness program was created in 1992 around a very straightforward philosophy: people who get personalized coaching get better results. Today, Alloy programs are among the most effective programs in the world for helping people, especially those over 50, who want to look and feel their absolute best.

Alloy’s established, effective fitness platform and business management solutions have delivered real results throughout the world. Alloy Personal Training Franchise gives franchisees the chance to make an impact, both on their community and their future with a branded, brick-and-mortar Alloy personal training franchise location.

Learn more at www.alloyfranchise.com 

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