Phone sales make a lot of gym owners and fitness professionals uncomfortable and using scripts can make you sound like a robot. Here we show you how to sell gym memberships with scripts and conversations without sounding like a robot. No one wants to sound pushy, say...
After 34 years in the fitness business, Rick Mayo and Matt Helland have learned one undeniable truth: growth never gets easier—it just gets different. In this milestone episode of the Alloy Personal Training Business Podcast, Rick and Matt reflect on more than three...
Franchising can feel like the perfect path to business ownership — especially when it’s pitched as semi-absentee ownership with a passive income while maintaining a full-time job. The idea of semi-absentee ownership, where you’re not “in the business”...
In a hyper-competitive business landscape, genuine care is no longer a “nice to have.” It is the foundation of lasting client relationships, driving loyalty, retention, and long-term success This episode is Part 3 from the 2025 Alloy Conference about “How Small...
Consistency has quietly become one of the most powerful differentiators in Customer Experience (CX). At the 2025 Alloy Conference, the Part 4 keynote is about “The Power of Consistency in Customer Experience.” In today’s fast-moving world, where brands compete...
