by Team Alloy | Aug 3, 2026 | fitness industry, franchising, In the News, multi location franchising, personal training, personalization, strength training
Reaching 150 locations is an important achievement for any franchise brand. For Alloy Personal Training, the milestone represents more than expansion. Alloy’s growth reflects accelerating demand for personalized fitness, growing interest in strength training,...
by Team Alloy | Jan 27, 2026 | fitness industry, franchisee, multi location franchising, Podcast
Scaling a fitness business from one successful location to multiple high-performing franchise facilities isn’t about working harder—it’s about building smarter systems, stronger teams, and a culture that compounds success over time. In this episode of the Alloy...
by Rick Mayo | Jan 19, 2026 | Blog, fitness industry, franchising, wellness
Fitness and wellness franchising has emerged as one of the most powerful opportunities in modern entrepreneurship, blending scalable business systems with life-changing health impact. The fitness and wellness industry has entered a new era—one defined by longevity,...
by Team Alloy | Oct 15, 2025 | Blog, fitness industry, In the News, personal training
Alloy Conference 2025 was a celebration of community, coaching and life-changing results for clients and franchisees alike. A massive THANK YOU to our incredible franchisees, partners, and attendees who brought the passion, ideas, and unstoppable energy that make this...
by Rick Mayo | Sep 29, 2025 | Blog, fitness industry, personalization, technology
The fitness wearable market is exploding. Once seen as niche gadgets, devices like smartwatches, fitness trackers, and heart rate monitors are now an essential part of everyday life for millions of people. Global market reports estimate the fitness tracker sector at...
by Team Alloy | Aug 25, 2025 | Blog, Entrepreneurship, fitness industry, Podcast
Raising prices is one of the most challenging aspects of running a successful fitness business. Many gym owners and personal trainers hesitate to increase rates for fear of losing clients or creating tension with their team. However, with the right strategy, raising...
