by Team Alloy | Jan 27, 2026 | fitness industry, franchisee, multi location franchising, Podcast
Scaling a fitness business from one successful location to multiple high-performing franchise facilities isn’t about working harder—it’s about building smarter systems, stronger teams, and a culture that compounds success over time. In this episode of the Alloy...
by Team Alloy | Oct 28, 2025 | Blog, franchisee, franchising, leadership, multi location franchising, Podcast, semi-absentee ownership
When it comes to fitness, nutrition, performance, and overall health, the essential supplements that matter most are often misunderstood and one of the most discussed topics. Walk into any health store or scroll through online listings, and you’ll find shelves full of...
by Team Alloy | Sep 29, 2025 | Blog, franchisee, franchising, leadership, multi location franchising, Podcast, semi-absentee ownership
For many entrepreneurs, the pursuit of profit and purpose can feel like opposing goals. But for Scott Weaver, a former construction business owner turned multi-unit Alloy franchisee in the Cincinnati area, his decision to trade concrete for coaching proved to be the...
by Team Alloy | Feb 13, 2025 | Blog, franchising, multi location franchising, Podcast
Transitioning from professional sports to business ownership is no easy feat; however, former NFL star Matt LaCosse is proving that the same dedication, discipline, and leadership skills that made him successful on the field can be applied to the world of fitness...
by Leigh Castleberry | Jan 3, 2025 | Blog, business valuation, franchising, multi location franchising, Podcast
Many entrepreneurs dream of owning a business they can eventually sell at a high business valuation amount to achieve a maximum Return on Investment (ROI), whether they want to have an exit strategy for retirement or to create new business ventures. As the fitness...
by Leigh Castleberry | Aug 20, 2024 | Blog, multi location franchising, Podcast
In an enlightening episode of the Alloy Personal Training Business Podcast, Rick Mayo chats with Casey Kelley about his strategic approach to leading remote franchise locations and offers valuable lessons for anyone interested in leading from afar. Casey owns multiple...
