by Leigh Castleberry | Oct 26, 2023 | Blog, Podcast
In the ever-evolving landscape of fitness marketing, the quest for the most effective organic marketing strategy is a perpetual one. While digital marketing and advertising have their merits, there’s a gem in the world of organic marketing that often goes...
by Leigh Castleberry | Oct 9, 2023 | Blog, Podcast
In a recent episode, Rick Mayo, Founder and CEO of Alloy Franchise, and Suzanne Robb, COO, took a moment to reflect on the Alloy Personal Training Franchise journey after achieving a significant milestone of 150+ locations awarded. Growth has marked the four-year...
by Leigh Castleberry | Sep 26, 2023 | Blog, Podcast
In this blog post, we delve into a revealing podcast interview with Rick Mayo, Alloy Franchise President and CEO, and Jared Breen, Alloy’s Vice President of Real Estate and Construction. Together, they share invaluable insights into the world of franchising,...
by Rick Mayo | Sep 11, 2023 | Blog, Podcast
The fitness industry is undergoing a transformation, and Bryan O’Rourke, a prominent figure in the fitness and technology sectors, recently shared his insights in an enlightening interview with Rick Mayo. In this interview, O’Rourke discussed the...
by Leigh Castleberry | Aug 30, 2023 | Blog, Podcast
In this episode, Rick Mayo and Matt Helland share their strategic growth plan to elevate the franchise to a remarkable milestone: 800 locations by 2030. Their vision is more than just a numerical target; it encompasses the core values that define Alloy’s...
by Leigh Castleberry | Aug 22, 2023 | Blog, Podcast
In the high-stakes world of franchise ownership, there’s one skill that stands out as a game-changer: emotional regulation. Every decision you make can shape the trajectory of your business,This skill isn’t just about keeping a cool head; it’s about...