by Team Alloy | Dec 29, 2025 | Blog, personalization, Podcast, sales
Phone sales make a lot of gym owners and fitness professionals uncomfortable and using scripts can make you sound like a robot. Here we show you how to sell gym memberships with scripts and conversations without sounding like a robot. No one wants to sound pushy, say...
by Rick Mayo | Nov 24, 2025 | revenue, sales
Prepare for the New Year fitness rush with the Alloy Playbook — your guide to building momentum, strengthening retention, and setting your business up for a record-breaking year. Every year, the fitness industry experiences a powerful wave of enthusiasm when January...
by Team Alloy | Sep 7, 2025 | active aging, Blog, marketing, Podcast, sales
With longer lifespans, increased disposable income, and a growing desire to maintain health and independence, this 50+ demographic represents an exciting opportunity for fitness businesses to market vitality and longevity. In today’s rapidly evolving fitness industry,...
by Team Alloy | Jul 16, 2025 | case study, Podcast, pre-sales, sales
When John Herrera and his team opened the Alloy Alamo Heights location in San Antonio, TX, they set their sights on breaking presale records—and they did just that, signing 150 members by the end of the first month. But how did they do it? John believes the key was a...
by Team Alloy | May 14, 2025 | Blog, Podcast, referrals, sales
If you want to build a strong referral network to keep leads flowing, creating a community business partners is essential to growing your business. A strategic approach to community-based marketing can help create a sustainable business model that doesn’t rely...
by Team Alloy | May 14, 2025 | Blog, Podcast, sales
In the fast-paced world of sales, one thing is clear: rejection is a part of the process. Wouldn’t it be a relief to have a rejection-proof sales process to build a positive outcome? However, how you approach rejection and follow-up can make all the difference...
