With over 300 locations sold and 100 open as of 2025, Alloy’s growth trajectory is a testament to the success of its business model, which focuses on providing accessible, efficient, and science-backed fitness solutions. The fitness industry has undergone tremendous...
The importance of word-of-mouth and referral marketing cannot be overstated when you are growing any business. Fitness franchises, in particular, can benefit immensely from these organic forms of marketing, as they tap into the power of personal connections and...
Why should you uses GLP-1s plus Strength Training? Because they are partners in your weight loss journey to achieve the healthiest long-term results We examine the pros and cons of GLP-1s and the factors contributing to safer and healtier weight loss. In a world where...
In today’s fast-paced world, technology is transforming every industry—even franchising in the fitness sector. Rick Mayo, CEO of Alloy Personal Training, shares his 33‐year entrepreneurial journey and explains how to leverage technology to scale a high-retention,...
In the competitive world of personal training, chasing new leads can be exhausting and intimidating, but if you could get more referrals it would make your life so much easier. Instead of constantly prospecting for cold leads, imagine having a system where your...
