This week Matt and Rick define the franchise discovery day and why it’s important to both the Alloy candidate and the franchisor.

Unlike other marketing opportunities, franchise discovery days allow franchisors to present an in-depth sales pitch or discuss the exact details of the investment. They’re designed to determine cultural fit between franchisors and franchisees. Discovery typically allows interested would-be franchisees to bring along friends or family members to experience the franchise opportunity and to offer a second opinion.

The days are a crucial part of the franchise buying process. This is a day or two where potential franchisees visit the franchisor’s corporate office to learn more about the brand. Learn more about the Benefits Of  A Franchise Discovery Day For Franchisees and Franchisors.

At Alloy Personal Training Franchise, potential franchises visit our corporate offices and the “mothership” gym to get a feel of our services and get as much info as possible about the brand.

It’s an enormous opportunity for both the potential Alloy franchisee and us to meet and learn more about each other because we are entering a partnership.

Sometimes, we meet some potential franchisees who are not a good fit for the Alloy brand despite their financial qualification.

Why Discovery Days Are An Excellent Opportunity To Get To Know The Alloy Franchise Model

Whether you’re a franchisor or a franchisee, holding or attending a franchise discovery day is an excellent way to gain information and make connections. For franchisors, discovery days are an excellent way to identify would-be investors with the potential to build and expand a brand. It’s also a great way to give franchisees an inside peek into the company, the operations, and the staff.

For franchisees, these days are a great way to gain real-world exposure into the structure and function of a franchisee, and to ensure that investing in that business represents a good fit.

Here at Alloy, we love franchise discovery days as a tool for both our franchisors and franchisees. To learn more about Alloy or operating an Alloy franchise as a franchisee, contact us today to learn more.

Tune in to learn more about the Alloy Personal Training Franchise opportunity and what to expect on Discovery Day!

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Key Takeaways

  • Why you need to fidget more according to science (1:47)
  • A NEAT approach to weight loss (03:01)
  • What is a franchise discovery day? (07:10)
  • Importance of discovery day to a franchisor (09:23)
  • Everyone comes to discovery day (11:29)
  • Meet the Snuffleupagus of Alloy (13:12)

– – -> Learn more at – – > Alloy

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Mentioned in this episode

Rick Mayo 

Alloy Personal Training Franchise


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