Want to know why successful existing fitness investors are choosing the Alloy Personal Training Brand? We will highlight a new Alloy Franchisee, Mark Fisher, in New York. His newest company, Unicorn Wellness, is an Alloy franchise investor in an upcoming New York location. 

Why Alloy Is Attractive To Existing Fitness Investors?

“I love the simplicity of the model. I also love creating high-quality fitness offerings for the aging demographic of the fitness market. I believe the Alloy model is a sustainable fitness solution to support optimal aging because they want to look, feel, and perform great.”

Mark feels the potential to grow with Alloy is optimal. He stated, “I plan to have as many units as I have the operational skill to manage. I would say at least 10, but possibly 20, 50 to… 100! LET’S GO!”

Mark Fisher

Mark is an experienced fitness investor already with his fitness business, Mark Fisher Fitness. He has 15 years in the fitness industry, plus 10 years as a gym owner and speaker/consultant. 

Alloy investors can either choose to work in the day-to-day business or hire an operating manager. Mark will have an Alloy operating partner, Greg, and will support him with strategy, advice and anything required to be successful, especially with fitness pre-sales.

Reasons Existing Fitness Operators Are Choosing Alloy 

    1. Increased Support and Resources: Franchise models often provide a range of support and resources to help businesses succeed, including marketing materials, training programs, and ongoing support. This can be helpful for fitness businesses that are struggling to attract and retain clients. 
    2. Brand Recognition: By joining a well-known franchise, fitness businesses can benefit from the brand recognition and reputation of the parent company. This can make it easier to attract new clients and differentiate the business from competitors.
    3. Simplified Operations: Franchise models often provide a clear business model and operational guidelines, which can help streamline the day-to-day running of the business and make it easier for the owner to focus on other aspects of the business.
    4. Greater Stability and Security: Franchise businesses often have a higher rate of success than independent businesses, as a proven business model backs them and they have access to a range of resources and support. This can provide greater stability and security for the business owner.
    5. Higher ROI, Customer Retention and Longevity: Alloy is well known in the fitness industry for their high 97% retention rate, longer client longevity and a higher ROI per square foot.

Overall, the decision to switch to a franchise model will depend on the specific needs and goals of the fitness business. It’s important to carefully consider the pros and cons and do thorough research before making a decision.

Why Existing Fitness Businesses Are Struggling

  • Competition: The fitness industry is highly competitive, and businesses may struggle to differentiate themselves from competitors and attract new clients.
  • Economic Downturns: Economic downturns can impact the fitness industry, as people may be less likely to spend money on non-essential services, such as personal training.
  • Lack of Marketing and Advertising: Fitness businesses that don’t effectively market and advertise their services may struggle to attract new clients and retain existing ones.
  • Poor Customer Service: Fitness businesses that provide poor customer service may struggle to retain clients and may have a negative reputation in the community.
  • Limited Resources: Smaller fitness businesses may struggle to compete with larger, more established businesses that have access to more resources and support.
  • Changes in Consumer Preferences: The fitness industry is constantly evolving, and businesses that don’t keep up with changes in consumer preferences and trends may struggle to stay relevant and attract new clients.
  • Lack of Support: Franchisees may feel that they are not receiving enough support from the franchise company, which can make it difficult to run their business effectively.
  • High Costs: Franchisees may feel that the costs associated with being a part of the franchise are too high, particularly if they are not seeing a good return on their investment.
  • Conflicts With Franchise Company: Franchisees may experience conflicts with the franchise company over issues such as operational procedures, marketing strategies, or other business decisions.
  • Changes in the Franchise Industry: Franchisees may leave a franchise brand if they feel that the industry is changing in a way that is not conducive to their business, or if they believe that a different franchise brand would be a better fit for their needs.

Overall, it’s important for fitness businesses to constantly assess their operations and make the necessary changes to stay profitable, competitive and successful in the industry. 

Why Alloy Is The Best Franchise Opportunity

  • Magic Formula For World-Class Fitness Programming
  • Scalability
  • Reasonable Startup Fees
  • Fitness Industry Experience
  • Systems, Tools, and Training Programming
  • Optimal Client Results
  • Customized workout plans
  • Tracking tools
  • Accountability

Learn more about how you can take advantage of an established brand, in a booming industry, and build a fitness business you’ll be proud to be a part of.

About Mark Fisher

Mark Fisher Fitness has a physical location in midtown Manhattan and an online “virtual” location. They were recognized by 2015 Inc’s as one of 500 fastest growing companies in America. Men’s Health’s also recognized them as one of the “Top 20 Gyms in America.”

Mark is a proud alumni speaker of TEDx,Broadway, avid Burner, and lover of books, coffee, and cocktails. He currently lives in the Hudson Valley with his wife, Broadway actress Shina Morris-Fisher, and their dog, Gizmo.

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