At Alloy, the career opportunities are there for the Director of Training role and can lead to a Regional Director role quickly. By having an ownership mindset, driving results, growing locations, and becoming a leader the Director can grow to expand their impact across multiple locations.
If you’re a fitness professional thinking about what’s next, this is where things get interesting. The jump from coaching sessions on the floor to leading a business—and eventually multiple locations—is real. Fir the right person, it’s one of the fastest ways to grow your career in fitness.
At Alloy Personal Training, the Director of Training role is designed to do exactly that. It’s not just about running sessions. It’s about stepping into leadership, driving results, and building something that scales.
Just ask John Herrera, who started as a Director of Training and is now a Regional Director overseeing multiple Alloy locations across Dallas, San Antonio, and Austin under franchise owner Ken Campbell, His path shows what’s possible when the role is taken seriously—and treated like a business, not just a job.
What a Director Of Training Actually Does
Most people hear “Director of Training” and think programming or coaching. That’s only part of it. At Alloy, the role sits at the center of the business.
Director of Training Responsibilities
- Leading the coaching team
- Driving revenue and membership growth
- Creating a strong, consistent member experience
- Building culture inside the studio
- Supporting sales and retention
You’re not just delivering workouts. You’re influencing how the business performs every day.
That’s why Alloy positions the role as a partnership with ownership, not just an operational position. You’re trusted to make decisions, lead people, and own outcomes.
Why The Director Role Stands Out in Fitness
Most fitness careers hit a ceiling. You can only coach so many sessions. You can only earn so much per hour.This role breaks that ceiling.
Instead of trading time for money, you’re building something that grows:
- Your income scales with performance
- Your influence expands beyond sessions
- Your skill set shifts into leadership and business
John Herrera’s career is a clear example. He didn’t just stay in the lane of coaching. He stepped into leadership, learned the business, and earned the opportunity to expand his role.
In 2025, he was named Alloy’s National Director of the Year—a reflection of both performance and leadership impact.
The Shift: From Coach to Leader
The biggest change in this role isn’t the title. It’s how you think. As a coach, your focus is on individual sessions and client outcomes.
As a Director of Training, your focus expands:
- Are coaches performing at a high level?
- Is the studio hitting revenue targets?
- Are members staying engaged long term?
- Is the culture strong and consistent?
You move from doing the work to leading the people who do the work.
That shift is what opens the door to the next level.
The Path to Regional Director
For those who prove they can lead one location, the next opportunity is clear: leading multiple locations. That’s exactly what happened with John Herrera. Working alongside multi-unit owner Ken Campbell, John expanded his role into a Regional Director position, overseeing multiple studios across Texas.
- Managing performance across multiple locations
- Developing multiple teams and leaders
- Ensuring consistency in operations and experience
- Driving growth at a larger scale
- Increased income, influence, and responsibility.
This isn’t theoretical. It’s happening right now inside the Alloy system.
What Owners Look For In A Candidate
Franchise owners like Ken Campbell aren’t just hiring someone to run sessions. They’re looking for someone who can help grow the business.
- Someone who understands sales and isn’t afraid of it
- Someone who can lead a team and hold people accountable
- Someone who can communicate clearly with both staff and members
- Someone who takes ownership, not just direction
When you show those traits, the opportunity expands quickly. Owners want leaders they can trust. And when they find them, they invest in them.
The Director Of Training Skills That Matter Most
If you’re considering this path, here’s what actually moves the needle:
1. Communication: You need to connect with people—members, coaches, and owners. Clear, direct communication builds trust and drives results.
2. Leadership: This isn’t about being the best coach in the room. It’s about making everyone else better.
3. Organization: You’re managing schedules, staff, sales, and operations. Staying organized keeps everything moving.
4. Sales Confidence: Revenue drives the business. Being comfortable with sales conversations is non-negotiable.
5. Work Ethic: It’s a fast-paced role. The people who succeed lean into that, not away from it.
Why This Career Path Works
The fitness industry is changing. Operators need people who can do more than coach. They need leaders who can:
- Keep studios running efficiently
- Maintain strong member experiences
- Drive consistent revenue
- Support multiple locations
That’s why roles like Director of Training—and eventually Regional Director—are becoming more valuable. Facilities don’t just need more staff. They need better leadership.
One of the biggest mistakes people make is chasing titles without understanding the responsibility behind them. This path isn’t about a promotion for the sake of it. It’s about taking ownership of outcomes, learning how a business actually runs, and expanding your impact beyond one room
John Herrera’s story shows what happens when you commit to that. From leading one studio to influencing multiple locations, the growth is real—and it compounds.
What The Director of Training Role Means for Your Career
If you’re a coach who feels stuck, this is worth paying attention to. You don’t need to leave the industry to grow. You need to step into a role that expands your responsibilities.
- A path into leadership
- Exposure to the business side of fitness
- A clear route to multi-location management
- The ability to increase your income and influence
- If you execute the Training Director role well, the next step is already there.
Ready To Get Started On Your Director of Training Journey?
This isn’t for everyone……It’s for people who want more responsibility. More ownership. More growth.
If you’re willing to lead, learn the business, and drive results, as John Herrera’s journey shows, the path from Director of Training to Regional Director is wide open. Interested in franchise opportunities? Check us out!