When it comes to running a business, they say location is everything. As it turns out, they’re not wrong. Location is a critical part of a company’s success. After all, you can have the best product or service in the world, but if it isn’t in the right location for your target market, it will not do your business any justice. A great bakery can go out of business just by being on the wrong street. And a fitness franchise can rake in subpar results only because it hasn’t found the right location.
Unless you’re a business development professional, you might have a little bit of trouble finding the right location. Alloy helps take care of that issue for you. When you decide to become an Alloy franchise owner, we will help you find the best location for your new business and make sure you get set up in one of the high-demand markets we have our eyes on throughout the country.
Here’s what you need to know.
Why Alloy, Why Now?
We talk a lot about “why Alloy?” And it’s a good question. Why of all the fitness franchise options you have to choose from, should you pick us? We offer outstanding support in an undervalued market and we are making a difference.
There are hundreds of franchise opportunities available to interested owners right now. The primary difference between Alloy and the rest of those opportunities is that we’ll never leave you out in the cold. We’ve talked a lot in the past about our world-class support, and we continue to stand by that. Recently, however, we got another feather in our cap: we just announced that we have awarded our first major development deal and that we have several more deals coming down the line.
“‘We are excited to award our first franchise and have several other candidates that are in the final stages,’ says Alloy CEO Rick Mayo. ‘Our nearly 30 years of experience coupled with the thousands of gyms we’ve worked with through our Alloy licensing company have given us a great business model for our partners.’”
This is major news.
Even though the franchising arm of our company is only about four months old, our solutions have already been used to serve millions of Fitness enthusiasts around the world. We were also recently awarded the title of AFS Fitness Business of the Year.
“‘We have spent the last few years making significant changes to our previous fitness program license model to become a personal training franchise opportunity,’ says Suzanne Robb, COO of Alloy Personal Training. ‘Our mission is to take our unique personal training system and build a personal training franchise that is strong, durable, and timeless. We believe the personal training and fitness industry needs an overhaul, and we want to be the force to make it happen.’”
Alloy is making strides in the industry, and we’re ready to take new franchise owners with us.
Who Alloy Serves
We’ll let you in on one of the secrets to our success: we’re in demand because we don’t cater to just anyone. Instead, we seek to provide world-class personal training services to the active aging population, specifically clients aged 50 years and older.
There are a bunch of reasons this works for us. Specifically:
- The number of people aged 60 or older will pass one billion for the first time by the end of 2020 – that means one out of every seven people will be age 60 or older.
- According to the International Council on Active Aging (ICAA), “By 2045, approximately one generation later, this number is expected to reach one in every five people. As this demographic shift unfolds, many industries should embrace the concept of ‘active aging’ to meet the needs of this aging population.”
- Between 1984 and 2004, the number of adults between the ages of 85-89 who were classified as disabled dropped to 12% – down from 22%. For people ages 95 and older, the rate declined from 52% to 31%. This indicates that older adults can and will maintain their health and wellness for much longer in the coming years.
- By 2050, adults ages 65 and older will outnumber all children under the age of 14 for the first time.
- Members over the age of 55 are consistently underrepresented in the US health club industry, compared to the US population as a whole.
There’s ample demand for our services. We intend to continue delivering our training services to the active aging population. Our goal is to watch the country get healthier as a result.
Our Hottest Markets
At the beginning of this post, I talked about how the location is everything for a successful fitness franchise. When you consider the location you have to think about more than just street number and name: you also have to think about the state in which you decide to set up shop. Our first brick-and-mortar location was in Georgia and has since been very successful. Thanks to the success of that location, and a lot of research we are currently focused on setting up franchises in Georgia, the Carolinas, and Florida to start. These places are a great place to start as they are hot spots for our target demographic, and we believe that future franchises that establish themselves here will be successful for years and years to come.
Build a Successful Business With Alloy
If you’re looking for a successful business opportunity, Alloy is here for you. Committed to doing the hard work, supporting each franchise on our who joins our team. We do that by providing world-class service to a historically underrepresented population. We’re proud of the traction we’ve gained in recent months.
What’s more, we look forward to everything that the next years and decades hold for our team and us. Now is a great time to join the movement. Don’t hesitate to get in touch if you have questions about franchise opportunities in your area, or how you can become a part of the Alloy family.