Alloy Personal Training, the premiere, and fast-growing personal training fitness studio franchise, has signed its 100th franchise and will be executing additional development deals in the coming months to further its domestic US expansion. 

Alloy Personal Training, recently recognized as one of the Best Franchises to buy in 2023, plans to further fuel growth with several strategic initiatives planned in the coming months. 

With some of the fitness industry’s highest revenue per member and best retention figures, the award-winning Alloy PT Franchise concept has seen incredible success in just three years, 

Suzanne Robb attributes Alloy’s success to offering a unique opportunity for entrepreneurs who want to own their own business and help others achieve their fitness goals with tested and proven concepts. 

“With our extensive support system, APT provides the tools and resources needed for success.”

Suzanne Robb – Alloy COO

Current deals underway in major markets across the US; including single and multi-unit deals. Interest from global master franchisees has resulted in negotiations to develop and grow the Alloy brand internationally as well. 

Rick Mayo, CEO and founder of the Alloy personal training franchise and the 2018 AFS fitness business of the year award winner, developed the Alloy concept in 1992. After having grown the brand to thousands of locations via a licensing mode, Mayo launched the Alloy franchise in 2019. 

“The 100th franchise milestone is a testament to the strength of our brand and our dedication to providing entrepreneurs with an excellent investment platform and opportunity.

We are committed to helping our franchisees grow their businesses while delivering superior service and results to clients nationwide. We are very excited about what lies ahead.”


Rick Mayo – Alloy CEO


Franchise discovery days are underway for prospective Alloy franchisees, and territories are currently being awarded. If you or someone you know is interested in having their own successful personal training business, Alloy’s systems are proven, well-developed, and focused on an emerging sector of the fitness industry. To learn more, visit       

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About Rick Mayo

Rick is also the host of the Alloy Personal Training Business Podcast.

Rick’s business journey began with his original personal training studio, which opened in 1992 and is still going strong, having delivered exceptional fitness experiences to tens of thousands of clients in the Roswell, Georgia, area. In 2010 Rick started Alloy, a personal training business platform. As a result of Alloy’s combination of customized client programs, business systems, and technology tools, leading health club and gym brands adopted the Alloy model. It rapidly grew to serve over 2,000 licensed fitness facilities worldwide. With years of experience deploying the Alloy systems under their belt Mayo and his team took the next logical step by launching the Alloy Personal Training franchise in 2019 to deliver a turnkey opportunity encompassing the entire personal training business model from build-out design through equipment, business systems, technology platforms, marketing, and more.

Rick, a fitness entrepreneur, has delivered keynotes on personal training and fitness business trends to audiences worldwide. He has also been an advisor to organizations like the Gold’s Gym Franchisee Association and the American Council on Exercise, among others. 

Alloy Named Best Franchise To Buy In 2023


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