by Leigh Castleberry | Dec 28, 2023 | Blog, In the News, Podcast
In this episode, Rick Mayo, Alloy Founder & CEO, and Matt Helland, Alloy VP of Studio Operations, discuss the 2023 year in review, highlighting the lessons learned, and revealing plans for the next year in the Alloy Personal Training journey. A Year of Remarkable...
by Leigh Castleberry | Dec 26, 2023 | Blog, In the News, Podcast
In a recent podcast, Rick Mayo, Alloy Founder and CEO, interviews Suzanne Robb, Alloy COO, discuss why integrating semaglutide medications with a balanced fitness regimen, particularly strength training, can optimize weight loss outcomes. In addition, it important to...
by Leigh Castleberry | Nov 30, 2023 | Blog, In the News, Podcast
This article distills their insights and best practices for successfully integrating and selling supplements in a gym or studio setting. The fitness industry is a dynamic and ever-evolving field. With the rise in health consciousness, gym owners and fitness...
by Leigh Castleberry | Nov 28, 2023 | Blog, Podcast
In the dynamic world of entrepreneurship, reaching a milestone like awarding 200 franchises and locations is a testament to business resilience, strategy, and commitment to core values. For Alloy Personal Training, this achievement comes as a culmination of a...
by Leigh Castleberry | Nov 27, 2023 | Blog, In the News
In the dynamic world of fitness and wellness, keeping clients consistently engaged and motivated is a challenge that every gym and personal trainer faces. Integrating seasonal internal fitness challenges into fitness training programs not only keeps clients enthused...
by Leigh Castleberry | Nov 20, 2023 | Blog, In the News
In a groundbreaking move, Alloy Personal Training, a leading personal training fitness studio franchise, has announced a partnership with Marek Health, a premium telehealth platform. This collaboration marks a pivotal moment in the wellness industry, bringing together...
by Leigh Castleberry | Nov 14, 2023 | Blog, Podcast
One of the most important parts of running a fitness business is successful membership sales and to close sales over the phone is of vital importance. Closing gym memberships over the phone is an art that requires skill, strategy, and a deep understanding of the...
by Leigh Castleberry | Nov 13, 2023 | Blog, Podcast
In the competitive landscape of the fitness industry, the success of a personal training business hinges on the quality of service trainers provide. If you don’t effectively assess and evaluate personal trainers on a regular basis, then how do you know...
by Leigh Castleberry | Oct 30, 2023 | Blog
The world of franchising is dynamic, with seasoned executives often seeking new opportunities to leverage their expertise and passion. The decision to transition from a successful career as an experienced franchise executive running a large brand to becoming a...
by Leigh Castleberry | Oct 26, 2023 | Blog, Podcast
In the ever-evolving landscape of fitness marketing, the quest for the most effective organic marketing strategy is a perpetual one. While digital marketing and advertising have their merits, there’s a gem in the world of organic marketing that often goes...