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3 Reasons Personal Training Studios Often Fail

3 Reasons Personal Training Studios Often Fail

Author: Rick Mayo Let’s face it: being in the fitness industry is hard work. Trying to run a personal training business puts you in line with your passion, of course, but it also demands a great deal of creativity and innovation and enthusiasm. Running a successful...

Understanding Fitness Franchise Trends

Understanding Fitness Franchise Trends

The fitness industry has become an increasingly diverse one. Innovative fitness business models and training concepts are being regularly brought to market and involve a list of on-going fitness trends, including personal training studios, cycling studios, budget...

An award-winning personal training fitness business has launched a new franchise opportunity to better serve the active living market.

An award-winning personal training fitness business has launched a new franchise opportunity to better serve the active living market.

“The name ‘Alloy’ was created under the notion of strength and motion meeting; those two things coming together to create something bigger, stronger, and longer-lasting,” says founder Rick Mayo. “Over the past few years, I kept asking myself how our team and brand could do more to meet our mission; the answer became clear, we needed to create a total solution.” It was in 2018, Rick and the team at Alloy decided that moving into a franchise model was the answer they sought, “We know a formula that works, and that is a key ingredient to a successful franchise.”

Four Keys To Marketing Your Personal Training Business

Four Keys To Marketing Your Personal Training Business

Author: Matt Helland Personal training has been a mainstay of the fitness industry for some time. Personal training is the second-largest source of revenue for most health clubs today, and in some cases, it’s their primary source of revenue. IHRSA’s Profiles of...

Being Part Of Building A Great Personal Training Franchise Brand

Being Part Of Building A Great Personal Training Franchise Brand

Author: Suzanne Robb In the movie Forrest Gump, “momma” tells her son, Forrest, “Life is like a box of chocolates. You never know what you're going to get.” Thinking back on my life I can really understand what those words mean because if you had asked me twenty years...

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