by Rick Mayo | Dec 3, 2024 | AI, Blog, personalization, technology
In recent years, artificial intelligence (AI) has been making waves across various industries, with fitness being no exception. AI-Driven personalization is transforming the fitness landscape, offering exciting possibilities for personalized, data-driven workout...
by Suzanne Robb | Dec 2, 2024 | Blog, wellness, women's health
Thestudy on the women’s health gap presents a largely untapped opportunity for fitness businesses, with the potential to bridge the extensive health gap that affects millions globally. The Mckinsey Study examines the women’s health gap highlights a staggering $1...
by Leigh Castleberry | Nov 25, 2024 | Blog, Podcast
In a recent episode of the Alloy Personal Training Business podcast, Rick Mayo sat down with Jay Croft, a seasoned journalist turned fitness marketing expert, to discuss why newsletters are a game-changer in reaching the over-50 market. Croft, now an essential Alloy...
by Leigh Castleberry | Nov 18, 2024 | Blog, event planning, Podcast
Leadership shares universal traits in any environment, but submarine leadership calls for high-level functioning in demanding and critical situations. Whether you’re navigating a business through turbulent market conditions or commanding a nuclear submarine in...
by Leigh Castleberry | Nov 15, 2024 | Blog, franchising, In the News, Podcast
Alloy Personal Training is celebrating its 34th year in the fitness industry, and what better way to commemorate more than three decades of strength, resilience, and community than with a symbol that truly lasts forever? At the first annual Alloy Conference, held this...
by Leigh Castleberry | Nov 5, 2024 | Blog, franchise leases, franchising, Podcast
Opening a fitness franchise is an exciting venture, but one of the most critical and complex steps is negotiating the commercial fitness franchise lease. A lease not only defines the long-term costs and financial responsibilities of the franchise owner, but can also...
by Leigh Castleberry | Oct 30, 2024 | Blog, event planning, Podcast
The Alloy Franchise Playback offers not only operational support, but well-established processes that lead to success when followed diligently. Franchising offers a proven model to business ownership, but it’s also a system that demands discipline and trust in...
by Rick Mayo | Oct 28, 2024 | Blog
Living an active lifestyle, coupled with proper nutrition, plays a vital role in helping increase lifespan and improve quality of life for both men and women. This blog will explore how an active lifestyle, paired with proper nutrition, can enhance longevity for both...
by Suzanne Robb | Oct 22, 2024 | Blog, employees, motivation
In today’s dynamic and complex business environment, keeping employees motivated is an ongoing challenge, but it doesn’t have to be complicated. Did you know hat what employees really want is consistent feedback and simple incentive reward systems? As companies...
by Leigh Castleberry | Oct 21, 2024 | Blog, event planning, Podcast
Event planning is a multifaceted task that requires attention to detail, strong organizational skills, and a deep understanding of logistics. Whether it’s a corporate event, conference, or private gathering, event planning professionals like Alejandra Madrid play an...