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Flexibility vs Mobility – What’s the Difference?

Flexibility vs Mobility – What’s the Difference?

What is the Difference Between Flexibility and Mobility?  In this episode, Matt and Rick discuss flexibility vs mobility and why it is important. Spoiler alert- there is a BIG difference. Learn how Alloy programs around this concept and how we keep clients moving well...

The Two Types of Fitness Business Owners

The Two Types of Fitness Business Owners

In this episode summary, Matt and Rick discuss fitness business ownership and the two types of fitness business owners: owner-operator or investor.  Which is better? Neither ownership structure is right or wrong. We talk about the pros and cons of each and also the...

Being A Single Unit vs. Multiple Unit Franchise Investor

Being A Single Unit vs. Multiple Unit Franchise Investor

Have you ever wondered what the differences are for owning or investing in a single unit vs. a multiple unit franchise?   In the world of franchising, there are two primary kinds of franchise ownership: being a single unit or a multi-unit franchise investor. While...

Advantages of Small Group Training vs Fitness Classes

Advantages of Small Group Training vs Fitness Classes

The Dreaded C-Word:  The Advantages of Small Group Training vs Group Fitness Classes or One-on-One Training Episode Summary In this episode, we discuss the differences and advantages of small group training vs large group fitness classes, and why to never use the...

The Ascension Business Model for the Fitness Industry

The Ascension Business Model for the Fitness Industry

The Ascension Business Model Episode Summary Matt and Rick discuss the concept of an ascension business model for the fitness industry.  Learn how ascension effects revenue, retention, and the lifetime value of your members. An ascension business model for the fitness...

Last To Close And First To Open : COVID

Last To Close And First To Open : COVID

Author: Rick Mayo We have done a number of articles and podcast episodes on COVID and how things started out for us when it hit Georgia. Everything from 3 Things Every Fitness Professional CAN Do During The COVID Shutdown where we talked about working on yourself and...

The Best Studio Business Model

The Best Studio Business Model

The Best Studio Business Model Episode Summary In this episode, Matt and Rick discuss the best studio business model for these crazy times. Should you go all virtual, stick with the brick and mortar model, or a hybrid of the two? Check it out! Gyms across different...

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