by Leigh Castleberry | Nov 28, 2022 | Blog, Podcast
In this episode, Rick and Matt discuss why strength training is the basis for the best exercise program. There are an overwhelming variety of exercise programs to choose from out there and plenty of different opinions. Many fitness businesses that push that they have...
by Leigh Castleberry | Nov 7, 2022 | Blog, Podcast
In this episode, Rick speaks with Jay Croft, Content Director of Prime Fit Content, to discuss the different demographic segments of the 50+ market. Jay is an expert in marketing to the over 50 avatar and explains how the customers differ in this market. Jay creates...
by Leigh Castleberry | Nov 7, 2022 | Blog, Podcast
In this podcast, Matt and Rick discuss how strategic disruption is the key to stay in business longer, and particularly in the fitness industry. If you don’t continue to evolve your business with disruptive strategies, your competitors will do it for you and put...
by Leigh Castleberry | Oct 17, 2022 | Blog, Podcast
In this episode, Rick and Matt discuss how entrepreneurs are problem solvers at heart. Problem-solving is inherent to all entrepreneurs, as you begin problem solving when you first start a business. First, you must identify a problem or a need that customers have in...
by Leigh Castleberry | Oct 7, 2022 | Blog, Podcast
In this episode, Rick and Matt discuss Alloy’s new simplified core values and character traits for teammates and franchise partners. You’ll learn why we updated and simplified our core values and character traits. Business core values are not just one of those nice...
