by Leigh Castleberry | Mar 13, 2023 | Blog, Podcast
In this episode, Rick speaks with Casey Kelly, franchise owner of the Billings Montana – Alloy Personal Training location. Casey shares his semi-absentee fitness franchise experience. He discusses how much weekly time he allocates to his business and the key to...
by Leigh Castleberry | Feb 23, 2023 | Blog, Podcast
In this episode, Rick interviews Franchoice consultant and experienced franchise owner, Wes Barefoot. Wes reveals the most important personal attributes franchisees need to achieve success. Investing in a franchise offers access to a successful system, along with...
by Leigh Castleberry | Dec 27, 2022 | Blog, Podcast
Running a business requires great determination, patience, effort, knowledge, and learning. It is easy to avoid ruining your fitness business with these 31 tips shared in these two podcasts by Rick Mayo and Matt Helland. With over 80 franchises awarded already and...
by Leigh Castleberry | Nov 30, 2022 | Blog, Podcast
In this episode, Rick and Matt discuss the fitness sales paradox. It is a constant struggle in the fitness industry, especially with large fitness clubs, whether to focus attention on customer acquisition (sales) vs retention (customer service). There should be a...
by Leigh Castleberry | Nov 29, 2022 | Blog, Podcast
Why should you worry about local competition if it distracts you from your principal mission? In this episode, Rick and Matt will discuss If you have a powerful business model and strategic focus, don’t chase every new fitness trend your competitors are...
