by Rick Mayo | Apr 13, 2026 | Blog, franchisee, franchising, In the News, partner
The CapitalSpring partnership with Alloy marks a major step forward in franchise growth, bringing added resources, experience, and support to help the brand scale smarter. In this episode, we sit down to talk about bringing on a private equity partner, CapitalSpring,...
by Team Alloy | Apr 6, 2026 | franchising, Podcast
In this episode of The Truth About Fitness Franchising No One Tells You, Alloy Founder and CEO Rick Mayo pulls back the curtain on what it really takes to build a scalable, sustainable fitness franchise—and why strength-based training is becoming one of the most...
by Rick Mayo | Apr 6, 2026 | Blog, discovery process, due dilligence, franchising
Investing in a fitness franchise is a meaningful decision requiring an extensive discovery process in order to evaluate the financial commitment, lifestyle alignment, and long-term vision of each franchise opportunity. At its best, the discovery process should feel...
by Rick Mayo | Jan 19, 2026 | Blog, fitness industry, franchising, wellness
Fitness and wellness franchising has emerged as one of the most powerful opportunities in modern entrepreneurship, blending scalable business systems with life-changing health impact. The fitness and wellness industry has entered a new era—one defined by longevity,...
by Team Alloy | Dec 22, 2025 | Blog, Entrepreneurship, franchising
After 34 years in the fitness business, Rick Mayo and Matt Helland have learned one undeniable truth: growth never gets easier—it just gets different. In this milestone episode of the Alloy Personal Training Business Podcast, Rick and Matt reflect on more than three...
