by Rick Mayo | Jan 19, 2026 | Blog, fitness industry, franchising, wellness
Fitness and wellness franchising has emerged as one of the most powerful opportunities in modern entrepreneurship, blending scalable business systems with life-changing health impact. The fitness and wellness industry has entered a new era—one defined by longevity,...
by Leigh Castleberry | Mar 11, 2024 | Blog, In the News, Podcast
In the modern workplace, finding the right fit for specific roles has become a nuanced art with scientific personality assessments that help to combine the science of psychology with the precision of data analytics. The recent episode of the Alloy Personal Training...
by Leigh Castleberry | Mar 11, 2024 | Blog, In the News, Podcast
Crafting effective digital fitness marketing messages that convert is crucial for attracting more clients and boosting gym membership. In this episode, Rick Mayo, Alloy CEO and Founder speaks with Ben Stocks, Digital Advertising Specialist with KISS Marketing....
by Leigh Castleberry | Feb 5, 2024 | Blog, In the News, Podcast
In the bustling suburbs north of Atlanta, a remarkable transformation story unfolds. Chris Tice, a certified nurse midwife with a 26-year healthcare career, is gearing up to open her own Alloy Personal Training franchise in the rapidly growing area of Cumming, GA. Her...
by Leigh Castleberry | Jan 15, 2024 | Blog, In the News, Podcast
Brianna Korb’s journey from a devoted physics teacher to an aspiring fitness franchise owner is a tale of inspiration, transformation, and the pursuit of personal passion. Her life, intricately woven with academic rigor and a dedication to physical wellness, led...
