As a fitness enthusiast, you have a passion for life, activity, exercise, health, and wellness. Many experienced professionals begin to think about leaving their current careers in order to pursue their passion. If fitness is your passion, naturally, you begin to think about owning your own fitness business.

But where do you start? Don’t worry. You’re not alone.

Lots of business-minded fitness enthusiasts in other professions have found themselves in a similar position. Many of them have turned to Alloy Personal Training as their franchise of choice. Even those currently in another fitness business may be looking for an better alternative.

But why? What makes Alloy different?

Why Is Alloy A Popular Franchise For Fitness Enthusiasts?  

In this blog, we’ll explore the unique characteristics that cement Alloy as the right franchise choice for fitness enthusiasts and look at what makes us so different from the other franchise offerings. We’ll also discuss how we set ourselves apart with support, programming, and more – and how we’ve been doing it for decades. 

See why two fitness enthusiasts are investing in their Alloy Personal Training Franchise in Boston. Julian Cardoos and Steve Bergeron are opening their first location in Beverly, MA!. They have been involved in the fitness industry for over 40 years and they currently operate their own training facilities. They recognized the structure and support Alloy brings to the table,  and it gives them the opportunity for them to scale up their business in a quicker manner.

Scaling and growing your business is hard work on your own. Alloy shares How To Scale Business For Rapid Growth.

First Things First – What is Alloy Personal Training?

The Alloy Personal Training mission is to provide a straightforward, common-sense brand in an increasingly confusing and niche training and fitness industry.

Specifically, we provide our franchisees and employees with an effective, proven, and tailored way to leverage the growth of what’s known as the “active aging” demographic – or people over 50. 

Given that there are currently about 78 million Baby Boomers in America, one person turns 65 every ten seconds, and 35% of them exercise, this is a critically important demographic. 

We provide an effective fitness platform and a focus on small-group personal training options that meet people where they are and help them meet their goals.

Benefits for Franchisees – For franchisors the benefits include a higher ROI per square foot, higher client retention rates, and even a effective pre-sale programs opening with a full clientele of 130 members. 

Benefits for Clients – Clients benefit with small group personal training programs with 6 people that provide the personalization and motivation of one-on-one personal training session, but at a lower cost. 

We use technology to inform our practices and drive actual results for our community, business owners, and clients. 

What Makes Alloy Personal Training Unique?

Today, there are hundreds of fitness franchises available for purchase. Some from recognizable, big-name brands that have become household names, and some from niche businesses that cater to particular groups of people.

It can seem like everywhere you look, there’s another pitch to become a franchisee for a too-good-to-be-true company that promises work/life balance, high returns, and the freedom to build the life of your dreams.

That’s just the thing, though: If it sounds too good to be true, it probably is. 

At Alloy, our goal is to make all that pie-in-the-sky thinking more realistic and show people how they can get results with our program.

With that in mind, here are just a few of the things that set us apart from other fitness franchises out there:

1. We Provide World-Class Support

Business entrepreneurship is not easy. Even if you’ve owned a business before, starting a new business can be challenging. Because fitness enthusiasts tend to want to become a fitness business owner, checking out fitness franchise opportunities may be overwhelming. It’s important to do your due diligence to ensure you have a franchise model that will set you up for success. Many franchise brands just leave you hanging. How can you get to be the best in the industry with little training, support, or guidance?

We just don’t believe in that approach. Here at Alloy, we leverage your existing love of fitness and teach you how to be the best in the industry. With over 30+ years of fitness experience, we have have done all the work for you and provide all the resources and support to make you the best. 

Our customized fitness solutions and hands-on franchisee training set you up for success and provide you with the knowledge, background, skills, technology, and equipment you need to get your business off on the right foot. 

2. We Provide Proven Solutions

We founded our first program in 1992, so you can rest assured we’re not riding on the coattails of some trend or trying to cash in on a growing industry. 

Instead, our programs drive results because they’re established, and they know how to combine the latest science and technology with our decades of real-world experience in the industry. We also believe in keeping business simple not complicated. 

Alloy has become a household name in the fitness industry, and our proven solutions and tailored business management approaches make it possible for you to develop your own highly successful, branded brick-and-mortar training operation.

3. Community Is Top Priority

If you want to go fast, go alone. If you want to go far, go together. We believe that, and we’re convinced nobody achieves success alone. 

We need one another, and we’re stronger when we work together. 

We live that philosophy daily by creating a culture and community around our programs and providing a fitness operation that feels like home for everyone who walks in the door. 

4. Experience Helping Fitness Enthusiasts All Over The World

Alloy isn’t some tiny brand limited to a few franchises in the US. Instead, trainers worldwide have used our Alloy programs to drive success for their communities. Rick Mayo and Alloy have advised fitness businesses around the world for several decades and the experience is why Alloy Franchise offers the most complete business model for franchise success. 

No matter your background, the Alloy Personal Training franchise model allows you to build and enjoy a successful business and become a part of changing peoples’ lives for the better. 

5. Start-Up Guidance Is Hard To Beat

We’ve talked a lot about the value of our world-class support, but what does that actually mean for you? Here are a just a few of the perks, benfits and vendors you can expect access to when you become an Alloy franchisee:

  • Provide support for leasing and site selection your fitness facility and running your business.
  • Help on how to find the best talent with help recruit, hire, and train staff.
  •  Support options available whenever you need additional assistance.
  • Equipment and technology support, including a list of pre-approved suppliers and vendors.
  • Access to proven technologies like our suite of accounting and CRM software.
  • Access to Alloy’s comprehensive operations manual, which will answer your questions and help you run a successful business from day one.
  • Pre-sales, sales, retention, and marketing support, including membership retention initiatives, pre-sale, grand opening, and advertising templates, and more.  

How to Get Started With Alloy

Want to take your passion for fitness and turn it into a career? There’s no better time than now. 

Here at Alloy Personal Training, we pride ourselves on offering comprehensive, reputable personal training franchise operations for people just like you, and we’re always looking to add enthusiastic, skilled people to our team. 

In addition to world-class support and community, you’ll get a suite of proven systems designed to help you thrive from day one. 

Ready to learn more? Check out our available opportunities now.

Article by Rick Mayo, Alloy CEO and Founder

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