What makes the Alloy Personal Training Franchise unique?

An optimal way to leverage the growth of the “active aging” demographic segment.

We understand what happens when things come together to create something bigger, stronger, longer-lasting. Our superior personal training system is uniquely focused on consumers over 50, not the “20-something” fitness fanatics that so many other gyms target. Our established, effective fitness platform and business management solutions have delivered real results throughout the world. Now Alloy gives you the chance to make an impact, both on your community and your own future… with your own branded, brick-and-mortar Alloy personal training franchise location.

Get our FREE Franchise Information Kit!

Call 678-430-8610

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Find out why we are
stronger together
at Alloy.

Strength in numbers within a $33 billion industry.

We take coaching

Where strength and opportunity meet. That’s Alloy.

Alloy welcomes people no matter where they are in their fitness journey. For decades we have been helping people understand what they are capable of.  At Alloy, we have capitalized on meeting the needs of the “active aging” population. More than ever, aging adults are more active and practice healthier lifestyles. It is our honor to lead them along in their fitness journey. And we are honored to welcome qualified business owners to our team, to help benefit even more people at independently owned Alloy personal training franchise locations.


American consumers over 50 years of age are expected to control 70% of the disposable income in the United States. With a unique focus on this viable demographic, Alloy uniquely occupies a growing, underrepresented and well-funded segment of the marketplace – one that you can readily tap into as an Alloy franchise owner.

Learn more about the Alloy Personal Training Franchise Opportunity!

Call 678-430-8610

If you have a business background and a passion for fitness, then don’t waste another minute. Let’s explore the Alloy opportunity together.

Customer Reviews and Testimonials

– Julian C., Yelp

“Great workout, great coaches and great community! It's a must for anyone in the area that cares about their health and wants a welcoming community.”

James A., Facebook  

“Rick Mayo (Alloy Founder) and Alloy are the ‘Best’ in the business. Their attention to detail has one goal in mind, providing results and a great experience for their clients.”


“It’s hard to find fault with success, and it’s even harder when you can see your own results put in front of you in a carefully organized, scientifically-validated sheet of results that tracks progress over time.”

Lauren W., Yelp  

“Five Stars. Felt comfortable here since my first walk-in experience. Positive vibes and welcoming staff. Great option for all levels of ability.”

©2019 | Alloy Personal Training, LLC | 2500 Old Alabama Road, Suite 24 | Roswell, GA 30076