People working out at Alloy Fitness



The health and fitness industry in the U.S. has been growing each year for the last ten years and shows little signs of slowing down any time soon.1 People should feel confident and inspired when they enter a gym, not intimidated or embarrassed. The Alloy personal training franchise opportunity revolves around the simple fitness concept that people who get customized and personalized coaching get better results both while they are at the gym and away get better results.

There are many reasons why the fitness and personal training industry are booming.

There has never been a better time to invest in the fitness industry or a personal training franchise.

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    There are many reasons why the fitness and personal training industry are booming.

    There has never been a better time to invest in the fitness industry or a personal training franchise.


    Alloy Brandmark
    Companies are finding they can save on employee health care costs by incentivizing their employees with gym memberships.2
    Alloy Brandmark

    Add to that Alloy’s focus on delivering personalized fitness services, and you have the ideal personal training franchise formula generating incredible results for both members and fitness franchise owners. Our numbers prove it. Our revenue per member and member retention rates are among the highest in the industry4

    Alloy Brandmark
    Plus, the American population is embracing healthier eating trends. Eating better tends to make people think more about fitness. One idea leads to another!3



    1 Fitness Entrepreneurship Is Rewarding

    A recent survey(1) showed people are happier when they are self-employed. 70% feel they achieved work-life balance, 94% that made the leap said they would never go back, 55% felt less stress than in their regular job, and 54% say they are generally healthier.

    What makes being self-employed as a fitness entrepreneur even better is that you don’t flip burgers, deliver pizza, or fry donuts. You help people feel happier and get healthier.

    2 Significant Opportunities Exist Post COVID19

    Many business leaders are optimistic about the economy in 2021(2) and in the decade ahead as the COVID pandemic diminishes over the year. Experts expect a surge in business due to pent up demand. Lower rents and attractive lease terms among other positive factors like very low interest rates and a growing marketplace for fitness services make the environment for the right fitness concepts attractive.

    3 The Right Fitness Concepts Have Great Growth Potential

    Research from Deloitte(3) shows there is a shift underway in health care from measuring illness to preventing it. People are going to increasingly have to become CEO’s of their own health. This applies to all adults but is particularly relevant to the 50+ market. Concepts that offer high-quality customized fitness services will have tremendous growth opportunities.

    4 Focused Fitness Concepts Have A Competitive Advantage

    Being everything to everybody is not a good formula for success. The Alloy Personal Training concept is focused on offering high-quality personalized fitness solutions. This enables us to deliver the accountability our customers need, while providing a better fitness experience that improves loyalty. Our business formula works and our numbers prove it.

    5 Unit Economics Set Us Apart

    In the long-term having a sustainable and profitable business is what every entrepreneur wants. When evaluating any business opportunity customer retention and lifetime value, profit margin, and the ratio of investment to revenues are important metrics to consider. Our retention rates are the highest in the industry(4) and our startup investment requirements are quite reasonable(5).

    Power up your future by empowering others.

    Customer Reviews and Testimonials

    – Julian C., Yelp

    “Great workout, great coaches and great community! It's a must for anyone in the area that cares about their health and wants a welcoming community.”

    James A., Facebook  

    “Rick Mayo (Alloy Founder) and Alloy are the ‘Best’ in the business. Their attention to detail has one goal in mind, providing results and a great experience for their clients.”  

    “It’s hard to find fault with success, and it’s even harder when you can see your own results put in front of you in a carefully organized, scientifically-validated sheet of results that tracks progress over time.”

    Lauren W., Yelp  

    “Five Stars. Felt comfortable here since my first walk-in experience. Positive vibes and welcoming staff. Great option for all levels of ability.”

    ©2021 | Alloy Personal Training, LLC | 2500 Old Alabama Road, Suite 24 | Roswell, GA 30076