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Why We Decided To Take The Leap From Licensing To Franchising

Why We Decided To Take The Leap From Licensing To Franchising

Author: Suzanne Robb Here at Alloy, we’ve spent the last few years making some significant changes. Our mission, as many of you know by now, is to create something as strong, durable, and timeless as possible. We believe the personal fitness industry needs an...

How to Keep Your Fitness Business Staff Happy

How to Keep Your Fitness Business Staff Happy

Author: Rick Mayo If you want to run a successful gym, you have to keep your gym staff happy. After all, engaged, well-compensated, satisfied employees do the best work, deliver the best product, and reflect on your company better than disenfranchised employees. The...

Is Your Fitness Program Ignoring An Important Market?

Is Your Fitness Program Ignoring An Important Market?

Author: Tony Chemer The Fitness industry is facing a demographic shift. In 2020, the number of people aged 60 or older will pass one billion for the first time, that's one in every seven people. Historically the fitness industry has pursued clients under 40 seeking...

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