Advantages of Small Group Training vs Fitness Classes
The Dreaded C-Word: The Advantages of Small Group Training vs Group Fitness Classes or One-on-One Training Episode Summary In this episode, we discuss the differences and advantages of small group training vs large group fitness classes, and why to never use the...
The Ascension Business Model for the Fitness Industry
The Ascension Business Model Episode Summary Matt and Rick discuss the concept of an ascension business model for the fitness industry. Learn how ascension effects revenue, retention, and the lifetime value of your members. An ascension business model for the fitness...
Last To Close And First To Open : COVID
Author: Rick Mayo We have done a number of articles and podcast episodes on COVID and how things started out for us when it hit Georgia. Everything from 3 Things Every Fitness Professional CAN Do During The COVID Shutdown where we talked about working on yourself and...
The Best Studio Business Model
The Best Studio Business Model Episode Summary In this episode, Matt and Rick discuss the best studio business model for these crazy times. Should you go all virtual, stick with the brick and mortar model, or a hybrid of the two? Check it out! Gyms across different...
The Key To Creating And Delivering Great Programs To Clients- Part 2
Fitness Programming Episode Summary Matt and Rick explain the concepts and processes behind creating and delivering great programs for clients. In today’s episode, we talk about the actual programming. Listen in on how we take a scientific and systematic approach to...
A Financing Guide For Fitness Professionals Looking To Open Their First Fitness Franchise
Fitness Franchise Financing Guide So you’ve been a fitness trainer, personal trainer, or group fitness instructor working for a chain of health clubs or gyms. Maybe you are a gym manager, assistant manager, regional manager, or executive for a fitness brand and you’ve...
Creating and Delivering Great Personal Training Programming
Personal Training Programs Episode Summary Matt and Rick explain the concepts and processes behind creating and delivering great personal training programs for clients. Episode Notes Welcome to another episode of the Alloy Personal Training Business Podcast. In this...
The How’s And Why’s Of Alloy’s Fitness Technologies
Episode Summary Fitness Technologies In this episode, Matt and Rick discuss how Alloy was created and uses it's fitness technologies to support clients and the business. Today, we talk about the technologies we use at Alloy, how we use them, and why we picked each one...
How Fitness Franchises Have Grown And Changed Over The Years
Author: Rick Mayo Fitness Franchises Have Grown They say change is the only constant, and that's as true with fitness franchises as it is with anything else. The franchise world has evolved. We've seen some genuinely positive changes during that evolution. In this...
Weights Or Cardio For Fat Loss?
Episode Summary In this episode, Rick sits down with Alloy's own Natalie Logan, L.D., R.D. to discuss whether weight training or cardio is best for fat loss. Most of our clients who come to our gym have a secondary goal of fat loss especially the ladies. It is our...