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The How’s And Why’s Of Alloy’s Fitness Technologies

The How’s And Why’s Of Alloy’s Fitness Technologies

Episode Summary Fitness Technologies In this episode, Matt and Rick discuss how Alloy was created and uses it's fitness technologies to support clients and the business. Today, we talk about the technologies we use at Alloy, how we use them, and why we picked each one...

How Fitness Franchises Have Grown And Changed Over The Years

How Fitness Franchises Have Grown And Changed Over The Years

Author: Rick Mayo Fitness Franchises Have Grown They say change is the only constant, and that's as true with fitness franchises as it is with anything else. The franchise world has evolved. We've seen some genuinely positive changes during that evolution. In this...

Weights Or Cardio For Fat Loss?

Weights Or Cardio For Fat Loss?

Episode Summary In this episode, Rick sits down with Alloy's own Natalie Logan, L.D., R.D. to discuss whether weight training or cardio is best for fat loss. Most of our clients who come to our gym have a secondary goal of fat loss especially the ladies. It is our...

The Growing Importance Of Women In Franchise Leadership

The Growing Importance Of Women In Franchise Leadership

Author: Suzanne Robb Who runs the world? Girls. At least that's true for women in franchise leadership. According to a recent report from American Express, "The number and economic contributions of women-owned firms continue to rise at rates higher than the national...

The Stockdale Paradox EP: 41

The Stockdale Paradox EP: 41

Episode Summary In this episode, Rick and Matt discuss the Stockdale Paradox and other concepts from author Jim Collins. These ideas are the perfect lens for your business and life during times of chaos.  The first concept we discuss is known as the Stockdale Paradox....

Building a Great Brand :EP 39

Building a Great Brand :EP 39

Episode Summary In this episode, Matt and Rick discuss the steps and challenges of building a great brand. Building a great brand that stands the test of time is not easy. Listen in as we walk you through how we built our brand. Episode Notes A brand is more than just...

Why Having A Real Purpose In Business Matters

Why Having A Real Purpose In Business Matters

Author: Suzanne Robb The search for meaning: it's something most of us are familiar with in our personal and professional lives. Why do we do what we do? What drives us to achieve and succeed? What keeps us waking up and getting at it on those tough mornings? If...

From Fitness Professional To Business Owner EP: 38

From Fitness Professional To Business Owner EP: 38

Episode Summary Are you a fitness pro who wants to own your own fitness business? In this episode, Rick and Matt present what it takes to open your own fitness business and whether or not you should go it alone or buy into an Alloy franchise.  Episode Notes Many...

COVID and Kettlebells: EP 37

COVID and Kettlebells: EP 37

Reopening The Gyms: Alloy's Process Episode Summary Matt and Rick discuss Alloy's progress in reopening the gyms as well as how kettlebells fit into your personal training model Episode Notes We start off the episode with a quick update on reopening the gym. Half of...

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