by Rick Mayo | Feb 2, 2025 | Blog, Podcast, pre-sales
Setting and executing clear long-term goals is essential for franchise success, helping owners drive growth, improve profitability, and build a sustainable business for the future. Owning a franchise business offers a unique opportunity to build wealth and stability,...
by Leigh Castleberry | Feb 2, 2025 | Blog, Podcast, pre-sales
Positive cash flow is essential for any business, but for a fitness franchise, implementing effective presale strategies is the key to generating revenue early, building a strong membership base, and ensuring long-term success from day one. Opening a new fitness...
by Leigh Castleberry | Jan 20, 2025 | AI, Blog, leadership, Podcast
When you think of exceptional turnarounds in sports history, the story of the British Cycling Team stands out as a case study in persistence, strategy, and incremental improvements. Once a team that languished in mediocrity for decades, the British Cycling Team rose...
by Leigh Castleberry | Jan 20, 2025 | AI, Blog, franchising, multi location franchising, Podcast, technology
With the rapid advancement of AI, it will become critical for fitness businesses to unlock ChatGPT to achieve success. As fitness professionals, we constantly seek tools and strategies to streamline operations, enhance client relationships, and deliver results. Enter...
by Leigh Castleberry | Jan 15, 2025 | Blog, business valuation, franchising, multi location franchising, Podcast
In a monumental achievement, Alloy Personal Training Franchise reaches a major milestone awarding 300 franchise locations and celebrating the grand opening of 100 studios across the United States. This milestone solidifies Alloy’s reputation as a leader in...
by Leigh Castleberry | Jan 3, 2025 | Blog, business valuation, franchising, multi location franchising, Podcast
Many entrepreneurs dream of owning a business they can eventually sell at a high business valuation amount to achieve a maximum Return on Investment (ROI), whether they want to have an exit strategy for retirement or to create new business ventures. As the fitness...
by Rick Mayo | Dec 28, 2024 | Blog, franchising, personalization, technology, wellness
The 2025 fitness franchise trends are creating significant transformation in the industry, fueled by advancements in technology, a growing emphasis on holistic wellness, and evolving consumer expectations. Franchises that adapt to these trends stand to capture the...
by Suzanne Robb | Dec 23, 2024 | Blog, personal training, technology
The New Year is a prime time for the fitness industry to attract New Year Resolutioners by providing them the opportunity to reach their fitness and wellness goals of leading a healthier life. People worldwide view January as an opportunity for a fresh start, leading...
by Leigh Castleberry | Dec 23, 2024 | Blog, marketing, Podcast, pre-sales
Learn about pre-sale magic by using organic marketing as a primary lead generator to establish local community ties and create effective strategies to successfully launch your new franchise location. In a recent episode of the Alloy Personal Training Business...
by Leigh Castleberry | Dec 9, 2024 | Blog, franchising, In the News
Alloy Personal Training has earned a coveted spot as a Top 10 Fitness Franchise in Entrepreneur’s 45th Annual Franchise 500® for 2024. This recognition highlights Alloy’s innovative approach to personalized fitness, its meteoric rise in the franchising world, and the...