Make Good Decisions By Avoiding The 4 Decision-Making Villains
In this episode, Matt and Rick discuss the ideal framework on how to make good decisions in business and life. In business, just like in life, we are constantly making decisions. These decisions either make or destroy us; therefore, it is imperative to keep improving...
Is Passion For Fitness Important To Succeed In The Fitness Industry
Most people in the fitness industry are passionate about fitness, but is passion for fitness important when running a fitness business? What type of passion is most conducive to owning a fitness business? We often see people in our industry have passion for a...
Why 2022 Is The Right Time To Invest in a Fitness Franchise
Alloy Founder and CEO, Rick Mayo, why 2022 is the perfect time to invest in a fitness franchise. It’s been a wild year and a half, and investors everywhere have whiplash from the rises and falls of the markets, and the changing attitudes of the people who forecast...
Franchise Questions Prospects Should Ask Before Buying
Alloy Founder and CEO, Rick Mayo, shares the questions you should ask a franchisor if your are a potential franchisee. You’ve found a franchise opportunity you’re excited about. It seems like the perfect fit for your goals, and you can’t wait to get started. But wait...
Successful Membership Pre-Sales Strategies To Open a Gym
So you want to open a gym and you can’t wait to get started. Not so fast! Before you can enjoy the fruits of your labor, you’ve got to do some heavy membership pre-sales to build momentum and help your new venture launch on the best possible foot. Who wouldn’t want to...
The 3 Critical Traits Of Successful Entrepreneurs
In this episode, Matt and Rick discuss the traits of successful entrepreneurs and franchise owners. What makes a successful entrepreneur? Is entrepreneurship for everyone? When vetting franchisees for the Alloy Personal Training franchise, we look at these character...
Why Discovery Days Are Important To Get To Know A Franchise
This week Matt and Rick define the franchise discovery day and why it’s important to both the Alloy candidate and the franchisor. Unlike other marketing opportunities, franchise discovery days allow franchisors to present an in-depth sales pitch or discuss the exact...
6 Pre-Launch Marketing Ideas For A Fitness Studio
Suzanne Robb, Alloy Personal Training Franchise COO provides advice on how to use pre-launch marketing to open a fitness studio. You can’t just open your doors and hope for the best. Instead, you have to do some pre-launch marketing to make people aware of the concept...
3 Scarcity Marketing Strategies For Driving Fitness Sales
Rick and Matt share scarcity marketing strategies for your fitness business. Scarcity is a really powerful marketing tool that retailers use to influence customer behavior and drive sales. Did you know that you can use it in the fitness space to achieve the same...
Alloy Opens First South Charlotte Location in N.C.
Alloy Personal Training opened its first location in South Charlotte, NC, one of a six-unit deal adding to the over 30 new Alloy locations opening in the US. The new South Charlotte location will provide the same exceptional services that have been proven successful...