by Rick Mayo | Nov 22, 2022 | Blog
Rick Mayo (Alloy Founder and CEO) reviews the state of the personal training industry and provides insight into notable personal training trends. The past few years have seen ebbs and flows as far as fitness trends go. One thing that’s remained consistent, though,...
by Rick Mayo | Nov 16, 2022 | Blog
2023 is just around the corner; so if you are a fitness franchise owner or just looking into fitness franchises, you may be curious about what fitness franchise trends will be hot in the new year. Rick Mayo (Alloy Founder and CEO) shares the most interesting trends in...
by Leigh Castleberry | Nov 7, 2022 | Blog, Podcast
In this episode, Rick speaks with Jay Croft, Content Director of Prime Fit Content, to discuss the different demographic segments of the 50+ market. Jay is an expert in marketing to the over 50 avatar and explains how the customers differ in this market. Jay creates...
by Leigh Castleberry | Nov 7, 2022 | Blog, Podcast
In this podcast, Matt and Rick discuss how strategic disruption is the key to stay in business longer, and particularly in the fitness industry. If you don’t continue to evolve your business with disruptive strategies, your competitors will do it for you and put...
by Leigh Castleberry | Nov 4, 2022 | Blog
Alloy Personal Training has opened a new Casselberry Florida location. This is Alloy’s first Florida location as part of the rapidly growing personal training fitness studio franchise. This award-winning Alloy PT Franchise concept has seen incredible success in...
by Rick Mayo | Oct 25, 2022 | Blog
As a franchise owner, you may already feel you hit the jackpot. After all, you started your own business, and your success is in your hands. Many business owners want to go to the next level to scale business and start growing beyond their wildest dreams. Rick Mayo...
by Suzanne Robb | Oct 19, 2022 | Blog
When it comes to fitness, setting goals is essential. More importantly, it matters what goals a person sets. It’s not enough for members to just decide they want to do something. Instead, they’ve got to work with trainers to establish S.M.A.R.T. fitness goals....
by Leigh Castleberry | Oct 17, 2022 | Blog, Podcast
In this episode, Rick and Matt discuss how entrepreneurs are problem solvers at heart. Problem-solving is inherent to all entrepreneurs, as you begin problem solving when you first start a business. First, you must identify a problem or a need that customers have in...
by Leigh Castleberry | Oct 7, 2022 | Blog, Podcast
In this episode, Rick and Matt discuss Alloy’s new simplified core values and character traits for teammates and franchise partners. You’ll learn why we updated and simplified our core values and character traits. Business core values are not just one of those nice...
by Suzanne Robb | Oct 6, 2022 | Blog, Podcast
Being a business owner is one of the best jobs in the world, but it can also be the most stressful when it comes to time management. After all, business owners wear multiple hats. On any given day, you might work with customers, training team members, answering dozens...
