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Think Inside the Box for Fitness Business Success

Think Inside the Box for Fitness Business Success

In this episode learn how to think inside the box by consistently nailing the basics to succeed.  Getting the focus on basics right could make it is easier to increase membership and personal training sales of your fitness business. We’ve all been told by consultants...

Strategies to Handle Back Pain & How to Fix Back Pain

Strategies to Handle Back Pain & How to Fix Back Pain

In this episode, Rick sits down with Alloy's own Dr. Joel Eaby, owner of Mission Move PT, to discuss back pain. Dr. Eaby reveals his best strategies to handle back pain, why strength training is important, and how to fix back pain with the best course of action for...

“OWN IT” – HOW TO OWN YOUR FITNESS JOB

“OWN IT” – HOW TO OWN YOUR FITNESS JOB

In this episode, we discuss the power of the simple statement, "Do your job.” and what it really means to own your fitness job in small business.  We will also discuss how to implement it into your company culture. ‘Do Your Job’ is a simple yet powerful statement that...

Flexibility vs Mobility – What’s the Difference?

Flexibility vs Mobility – What’s the Difference?

What is the Difference Between Flexibility and Mobility?  In this episode, Matt and Rick discuss flexibility vs mobility and why it is important. Spoiler alert- there is a BIG difference. Learn how Alloy programs around this concept and how we keep clients moving well...

The Two Types of Fitness Business Owners

The Two Types of Fitness Business Owners

In this episode summary, Matt and Rick discuss fitness business ownership and the two types of fitness business owners: owner-operator or investor.  Which is better? Neither ownership structure is right or wrong. We talk about the pros and cons of each and also the...

Being A Single Unit vs. Multiple Unit Franchise Investor

Being A Single Unit vs. Multiple Unit Franchise Investor

Have you ever wondered what the differences are for owning or investing in a single unit vs. a multiple unit franchise?   In the world of franchising, there are two primary kinds of franchise ownership: being a single unit or a multi-unit franchise investor. While...

Advantages of Small Group Training vs Fitness Classes

Advantages of Small Group Training vs Fitness Classes

The Dreaded C-Word:  The Advantages of Small Group Training vs Group Fitness Classes or One-on-One Training Episode Summary In this episode, we discuss the differences and advantages of small group training vs large group fitness classes, and why to never use the...

The Ascension Business Model for the Fitness Industry

The Ascension Business Model for the Fitness Industry

The Ascension Business Model Episode Summary Matt and Rick discuss the concept of an ascension business model for the fitness industry.  Learn how ascension effects revenue, retention, and the lifetime value of your members. An ascension business model for the fitness...

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