Why We Decided To Take The Leap From Licensing To Franchising
Author: Suzanne Robb Here at Alloy, we’ve spent the last few years making some significant changes. Our mission, as many of you know by now, is to create something as strong, durable, and timeless as possible. We believe the personal fitness industry needs an...
ALLOY PERSONAL TRAINING BUSINESS PODCAST – 05: How To Evaluate Your Personal Trainers
Be sure to follow us on YouTube Alloy Personal Training Download: Apple Podcasts | Google Podcasts | Spotify In this episode, we are discussing the most effective ways to evaluate the trainers on your staff. Evaluation time is an opportunity to tell them about the...
Small-Group Training is a Better Fit for Active Living Clients Than Boot Camps or HIIT Classes: Here’s Why
Author: Matt Helland The future of the personal training industry is changing. Here's what most experts believe it looks like: one-on-one training will become an educational approach to fitness, teaching people about their bodies and how to maintain healthy habits...
ALLOY PERSONAL TRAINING BUSINESS PODCAST – 04: The 7 Core Tenets of a Great Customer Experience
Be sure to follow us on YouTube Alloy Personal Training Download: Apple Podcasts | Google Podcasts | Spotify In this episode, we share our seven core tenets for creating a great customer experience around your personal training sessions. Gestures like greeting your...
How to Keep Your Fitness Business Staff Happy
Author: Rick Mayo If you want to run a successful gym, you have to keep your gym staff happy. After all, engaged, well-compensated, satisfied employees do the best work, deliver the best product, and reflect on your company better than disenfranchised employees. The...
What Innovation In The Fitness Industry Looks Like And How Alloy Utilized It To Build Our Business Model
Author: Tony Chemer Pablo Picasso is widely quoted as having said that "good artists borrow, great artists steal." While nobody is advocating stealing per se, there's something to be said for the fact that there is nothing new in the world. This is true across all...
ALLOY PERSONAL TRAINING BUSINESS PODCAST – 03: Client Rewards Strategies for Increased Retention
Be sure to follow us on YouTube Alloy Personal Training Download: Apple Podcasts | Google Podcasts | Spotify In this episode, we are going to explore different types of reward systems and how they positively affect client retention. Rewards, both the structured ones...
Why It Irritates Me That Most Fitness Programs Are Geared Toward Young, Hot, Fit People
Author: Suzanne Robb The fitness industry: it’s changed in recent years. While fitness has virtually always been the territory of bodybuilders, beefcakes, and more, today’s industry gap is more pronounced than ever before. If you spend any time on Instagram, you’ll...
ALLOY PERSONAL TRAINING BUSINESS PODCAST – 02: Rivers And Ponds – How To Combat Trainer Turnover
Be sure to follow us on YouTube Alloy Personal Training Download: Apple Podcasts | Google Podcasts | Spotify In the second episode of the Alloy Personal Training Business Podcast Matt Helland and Rick Mayo discuss a major challenge facing gym owners and managers is...
Is Your Fitness Program Ignoring An Important Market?
Author: Tony Chemer The Fitness industry is facing a demographic shift. In 2020, the number of people aged 60 or older will pass one billion for the first time, that's one in every seven people. Historically the fitness industry has pursued clients under 40 seeking...