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Choosing the Right Fitness Facility Location

Choosing the Right Fitness Facility Location

The term location, location, location is used often to emphasize the importance of selecting the right location for any business.  In fact, finding the right fitness facility location is one well known predictor of success for a fitness business.  Rick Mayo and Jared...

Why Fitness Entrepreneurship is so Rewarding

Why Fitness Entrepreneurship is so Rewarding

If you’ve ever imagined going into fitness entrepreneurship, you’ve probably thought of all the positives and negatives associated with owning your own business. Maybe you’ve imagined it to be exhausting, or exciting, or freeing, but have you envisioned how rewarding...

Improve Retention:  Stop Selling to Unqualified Prospects

Improve Retention: Stop Selling to Unqualified Prospects

Rick and Matt discuss how you can actually improve retention and client member sales by not offering free trial memberships and eliminate selling to unqualified prospects. Can you really be too good at sales?  What that means is you might spend so much time on selling...

Why Offer Monthly Memberships vs Annual Memberships

Why Offer Monthly Memberships vs Annual Memberships

Matt and Rick discuss the Alloy Personal Training Franchise experience to show why offering monthly memberships is better for the fitness industry and clients than annual memberships. Whether to offer annual or monthly memberships is an important decision for a...

How to Open a Gym:  7 Key Lessons About Opening a Gym

How to Open a Gym: 7 Key Lessons About Opening a Gym

Opening a gym is an exciting experience. After all, what could be better than combining what you love to do (work out) with your career? Even if you have past business experience, how to open a gym is serious business.  Whether it’s a small gym, personal training...

Why Convert an Existing Fitness Facility to Alloy

Why Convert an Existing Fitness Facility to Alloy

The “why’s” and “how’s” of converting your existing fitness facility to an Alloy Franchise location.  Does it make sense to convert your existing facility into an alloy franchise? Since we announced the new low cost Alloy Personal Training Franchise model, we have had...

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