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Keep a Client Focus for Happy Gym Members

Keep a Client Focus for Happy Gym Members

When all you have is a hammer, everyone is a nail. How and why it's so important for coaches to ignore their own personal biases when it comes to programming and keep a client focus. Many coaches or personal trainers find it hard to disassociate their likes and...

Journey from Personal Trainer to Gym Ownership

Journey from Personal Trainer to Gym Ownership

We have a big announcement this week! Our own Alloy Personal Training brand podcast co-host, Matt Helland, has invested in the Alloy Personal Training original mothership location. Hear Matt’s story about his journey from personal trainer to gym ownership, and why he...

The Gift of No: How Failure Leads to Success

The Gift of No: How Failure Leads to Success

Did you know failure leads to success? Every No is a chance to develop skills and resolve that will serve you better in the future. You literally can’t be successful without failure. Rick Mayo and Jared Breen, Alloy Franchise Business Coach, discuss why entrepreneurs...

3 Common Fitness Myths to Debunk

3 Common Fitness Myths to Debunk

Our customers expect us to be experts in health and fitness. It’s important in the fitness industry that we have deep knowledge as an expert or a personal training brand. Many clients come to fitness with a lack of knowledge and armed with fitness myths. Not only...

How to Create a Successful Business Partnership

How to Create a Successful Business Partnership

This week Rick Mayo sits down with Suzanne Robb, Alloy COO and partner, to discuss what makes or breaks a business partnership. If you are considering or are already in a partnership in your fitness business, this is a must-listen! Did you know that 70% of business...

Choosing the Right Fitness Facility Location

Choosing the Right Fitness Facility Location

The term location, location, location is used often to emphasize the importance of selecting the right location for any business.  In fact, finding the right fitness facility location is one well known predictor of success for a fitness business.  Rick Mayo and Jared...

Why Fitness Entrepreneurship is so Rewarding

Why Fitness Entrepreneurship is so Rewarding

If you’ve ever imagined going into fitness entrepreneurship, you’ve probably thought of all the positives and negatives associated with owning your own business. Maybe you’ve imagined it to be exhausting, or exciting, or freeing, but have you envisioned how rewarding...

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