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Advantages of Small Group Training vs Fitness Classes

Advantages of Small Group Training vs Fitness Classes

The Dreaded C-Word:  The Advantages of Small Group Training vs Group Fitness Classes or One-on-One Training Episode Summary In this episode, we discuss the differences and advantages of small group training vs large group fitness classes, and why to never use the...

The Ascension Business Model for the Fitness Industry

The Ascension Business Model for the Fitness Industry

The Ascension Business Model Episode Summary Matt and Rick discuss the concept of an ascension business model for the fitness industry.  Learn how ascension effects revenue, retention, and the lifetime value of your members. An ascension business model for the fitness...

Last To Close And First To Open : COVID

Last To Close And First To Open : COVID

Author: Rick Mayo We have done a number of articles and podcast episodes on COVID and how things started out for us when it hit Georgia. Everything from 3 Things Every Fitness Professional CAN Do During The COVID Shutdown where we talked about working on yourself and...

The Best Studio Business Model

The Best Studio Business Model

The Best Studio Business Model Episode Summary In this episode, Matt and Rick discuss the best studio business model for these crazy times. Should you go all virtual, stick with the brick and mortar model, or a hybrid of the two? Check it out! Gyms across different...

The How’s And Why’s Of Alloy’s Fitness Technologies

The How’s And Why’s Of Alloy’s Fitness Technologies

Episode Summary Fitness Technologies In this episode, Matt and Rick discuss how Alloy was created and uses it's fitness technologies to support clients and the business. Today, we talk about the technologies we use at Alloy, how we use them, and why we picked each one...

How Fitness Franchises Have Grown And Changed Over The Years

How Fitness Franchises Have Grown And Changed Over The Years

Author: Rick Mayo Fitness Franchises Have Grown They say change is the only constant, and that's as true with fitness franchises as it is with anything else. The franchise world has evolved. We've seen some genuinely positive changes during that evolution. In this...

Weights Or Cardio For Fat Loss?

Weights Or Cardio For Fat Loss?

Episode Summary In this episode, Rick sits down with Alloy's own Natalie Logan, L.D., R.D. to discuss whether weight training or cardio is best for fat loss. Most of our clients who come to our gym have a secondary goal of fat loss especially the ladies. It is our...

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