Blog

The Fitness industry is facing a demographic shift. In 2020, the number of people aged 60 or older will pass one billion for the first time, that's one in every seven people. Historically the fitness industry has pursued clients under 40 seeking higher intensity...

  Be sure to follow us on YouTube Alloy Personal Training Matt Helland is the Vice President of Programming for Alloy Personal Training. A former college baseball player, Matt has been a personal trainer since 2006. His favorite aspect of being a trainer is...

Author: Rick Mayo Let’s face it: being in the fitness industry is hard work. Trying to run a personal training business puts you in line with your passion, of course, but it also demands a great deal of creativity and innovation and enthusiasm. Running a successful...

Author: Tony Chemer Success Is A System I like well thought out processes and systems because, among many other things, they help you focus more on what is important in your personal training business; your customers. The famous management expert Edward Deming shared...

The fitness industry has become an increasingly diverse one. Innovative fitness business models and training concepts are being regularly brought to market and involve a list of on-going fitness trends, including personal training studios, cycling studios, budget...

“The name ‘Alloy’ was created under the notion of strength and motion meeting; those two things coming together to create something bigger, stronger, and longer-lasting,” says founder Rick Mayo. “Over the past few years, I kept asking myself how our team and brand could do more to meet our mission; the answer became clear, we needed to create a total solution.” It was in 2018, Rick and the team at Alloy decided that moving into a franchise model was the answer they sought, “We know a formula that works, and that is a key ingredient to a successful franchise.”

Author: Rick Mayo The fitness industry is a rapidly growing and evolving industry. With that comes a highly competitive yet lucrative and rewarding market. The client market for fitness and personal training is growing. With greater awareness about the long term...

If you've ever had kids, you know the process of raising them into competent, healthy, self-sufficient adults is a big job. Even if you don't have kids, you probably have some understanding of the effort involved. Ask any parent, though, and they'll tell you that all...

Author: Matt Helland Personal training has been a mainstay of the fitness industry for some time. Personal training is the second-largest source of revenue for most health clubs today, and in some cases, it’s their primary source of revenue. IHRSA’s Profiles of...

Author: Suzanne Robb In the movie Forrest Gump, “momma” tells her son, Forrest, “Life is like a box of chocolates. You never know what you're going to get.” Thinking back on my life I can really understand what those words mean because if you had asked me twenty years...