How To Calculate Personal Training Client Capacity and Revenue
This week, Matt and Rick discuss a simple formula for determining your personal training client capacity and revenue forecast. In the last podcast, we covered Dunbar’s Number: The Ideal Number of Members for a Gym and why it is important. We follow up with the...
Dunbar’s Number: The Ideal Number of Members For A Gym
Dunbar's Number is a theory that provides a guide for the ideal number of members for a fitness business, specifically a personal training gym. This week Matt and Rick discuss Dunbar's Number and why it's critical to the success of your fitness business. Robin...
Alloy Announces New Franchise Location in Montana
Alloy Personal Training fitness franchise, has announced it has awarded another location set to open in Billings, Montana, in the Fall of 2021. Casey Kelly is the newest franchisee in the Alloy PT Franchise family and the first in Montana. Kelly graduated college...
Why Community Engagement and Social Interaction Are Important
Community engagement and social interaction are important as we age. There are a few things we know we need: ample activity, for example, and a healthy diet that can counteract some age-related changes to the body. Recent research has found that maintaining meaningful...
Why Building Trust Is Important For Franchise Success
Rick Mayo shares why building trust is essential for any business and more importantly when franchising in the fitness industry. When it comes to franchising, there are a few ingredients that are essential to success. Trust, however, is one of the largest. Regardless...
How To Make The Journey From Intern to Gym Owner – Cody Parks
This week Rick sits down with Cody Parks to discuss his Alloy Personal Training journey from intern to gym owner, and why he switched his business model to Small Group Personal Training. Eleven years ago, a Georgia State University student walked into the Alloy...
Alloy Announces New Franchise Location Opening in Salt Lake City
Alloy Personal Training Franchise, an emerging personal training fitness studio franchise, has announced a new franchise location to open in Salt Lake City, Utah in the Fall of 2021. Angela and Craig Sudbury are the newest franchisees in the Alloy system and the...
How To Market To Your Target Audience
This week Rick hosts Jay Croft, Content Director with Prime Fit Content, to discuss how to market to your target audience with the best ways to identify and speak to the over 50 demographic market. Spoiler alert: don't use the words "Golden" or "Silver" for the over...
Alloy Partners With Causley To Support Charities With A Purpose
Giving back has been a longstanding part of the Alloy Personal Training Franchise brand mission. Alloy partnered with Causley after identifying them as a solution to support charities with a purpose around the world and give back to the community. News Source: In...
Why Strength Training For Women Is Crucial As You Age
Did you know you lose muscle as you age? Fortunately, there are steps you can take to decrease muscle and bone loss and protect your independence and health. Alloy Personal Training has active aging experts that recommend a routine of strength training for women over...