Successful Membership Pre-Sales Strategies To Open a Gym
So you want to open a gym and you can’t wait to get started. Not so fast! Before you can enjoy the fruits of your labor, you’ve got to do some heavy membership pre-sales to build momentum and help your new venture launch on the best possible foot. Who wouldn’t want to...
The 3 Critical Traits Of Successful Entrepreneurs
In this episode, Matt and Rick discuss the traits of successful entrepreneurs and franchise owners. What makes a successful entrepreneur? Is entrepreneurship for everyone? When vetting franchisees for the Alloy Personal Training franchise, we look at these character...
Why Discovery Days Are Important To Get To Know A Franchise
This week Matt and Rick define the franchise discovery day and why it’s important to both the Alloy candidate and the franchisor. Unlike other marketing opportunities, franchise discovery days allow franchisors to present an in-depth sales pitch or discuss the exact...
6 Pre-Launch Marketing Ideas For A Fitness Studio
Suzanne Robb, Alloy Personal Training Franchise COO provides advice on how to use pre-launch marketing to open a fitness studio. You can’t just open your doors and hope for the best. Instead, you have to do some pre-launch marketing to make people aware of the concept...
3 Scarcity Marketing Strategies For Driving Fitness Sales
Rick and Matt share scarcity marketing strategies for your fitness business. Scarcity is a really powerful marketing tool that retailers use to influence customer behavior and drive sales. Did you know that you can use it in the fitness space to achieve the same...
Alloy Opens First South Charlotte Location in N.C.
Alloy Personal Training opened its first location in South Charlotte, NC, one of a six-unit deal adding to the over 30 new Alloy locations opening in the US. The new South Charlotte location will provide the same exceptional services that have been proven successful...
Fitness Franchise Benefits Versus Owning An Independent Gym
In this episode, Matt and Rick discuss "squirrel brain" and how it affects your business. One of the biggest differentiators can be told by asking the question... who does your business serve? Does it serve you or your customers? In the fitness industry, you find many...
3 Opportunities Of Franchise Funding For Fitness Businesses
The question Matt and Rick discuss this week is how do you find the best (and worst) ways for franchise funding in the fitness industry. The most common reason that businesses fail is inadequate capital. So where do you find the money to fund a business? Did you...
2021 State of Affairs of the Fitness Industry Post-Covid
In this episode, Matt and I discuss the state of affairs in the fitness industry. What’s hot and what’s not? Check it out! This week, we reach a major milestone in the podcast. We are on the 100th episode…. And what a better way to mark this milestone than to discuss...
Why Employee Training is Crucial To A Successful Franchise Brand
Suzanne Robb, COO of Alloy Personal Training Franchise, shares why employee training is important. f you asked the owners of five different franchise operations what creates franchise success, you’d probably get five different answers. One thing virtually everyone...