by Team Alloy | Apr 15, 2026 | Blog, career opportunity, franchisee, franchising, leadership
At Alloy, the career opportunities are there for the Director of Training role and can lead to a Regional Director role quickly. By having an ownership mindset, driving results, growing locations, and becoming a leader the Director can grow to expand their impact...
by Rick Mayo | Apr 13, 2026 | Blog, franchisee, franchising, In the News, partner
The CapitalSpring partnership with Alloy marks a major step forward in franchise growth, bringing added resources, experience, and support to help the brand scale smarter. In this episode, we sit down to talk about bringing on a private equity partner, CapitalSpring,...
by Team Alloy | Apr 6, 2026 | franchising, Podcast
In this episode of The Truth About Fitness Franchising No One Tells You, Alloy Founder and CEO Rick Mayo pulls back the curtain on what it really takes to build a scalable, sustainable fitness franchise—and why strength-based training is becoming one of the most...
by Rick Mayo | Apr 6, 2026 | Blog, discovery process, due dilligence, franchising
Investing in a fitness franchise is a meaningful decision requiring an extensive discovery process in order to evaluate the financial commitment, lifestyle alignment, and long-term vision of each franchise opportunity. At its best, the discovery process should feel...
by Team Alloy | Jan 27, 2026 | fitness industry, franchisee, multi location franchising, Podcast
Scaling a fitness business from one successful location to multiple high-performing franchise facilities isn’t about working harder—it’s about building smarter systems, stronger teams, and a culture that compounds success over time. In this episode of the Alloy...
by Team Alloy | Jan 19, 2026 | Blog, communication, customer experience, franchising
Clear, consistent, and purposeful franchsie communication strategies are one of the most powerful drivers of franchise success. In a growing system like Alloy Personal Training, where franchisees rely on shared knowledge, tools, and alignment, internal communication...
by Rick Mayo | Jan 19, 2026 | Blog, fitness industry, franchising, wellness
Fitness and wellness franchising has emerged as one of the most powerful opportunities in modern entrepreneurship, blending scalable business systems with life-changing health impact. The fitness and wellness industry has entered a new era—one defined by longevity,...
by Team Alloy | Jan 12, 2026 | Blog, In the News, Podcast
Suzanne Robb has received more recognition as a Top 10 Global Fitness Executive Shaping Fitness Excellence in 2025 by Founder’s Era Magazine. Suzanne Robb has helped to build a fitness brand with heart and precision, creating something that refuses to go...
by Team Alloy | Dec 29, 2025 | Blog, personalization, Podcast, sales
Phone sales make a lot of gym owners and fitness professionals uncomfortable and using scripts can make you sound like a robot. Here we show you how to sell gym memberships with scripts and conversations without sounding like a robot. No one wants to sound pushy, say...
by Suzanne Robb | Dec 29, 2025 | Blog, customer experience
Traditional advertising and marketing tactics are no longer sufficient on their own because people want social proof that your products or services deliver real results to other clients who are experiencing the same goals or challenges. In today’s competitive...
