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Impact of Freezing Memberships in the Fitness Business

Impact of Freezing Memberships in the Fitness Business

In this episode, Rick and Matt discuss the impact on the fitness business from the dreaded F word...Freezing memberships. We’ll explain how to categorize and minimize membership freezes in your fitness business. We have previously talked about the dirty...

How to Leverage Wearable Fitness Technology

How to Leverage Wearable Fitness Technology

In this episode, Matt and Rick discuss Alloy’s view on wearable fitness technology and how it fits into the whole wellness orientation of the Alloy Personal Training Franchise business model. In the current Alloy model, we do not use wearable tech as part of our...

Franchise Economics: How to Determine The Best Fitness Concept

Franchise Economics: How to Determine The Best Fitness Concept

In the past ten years, fitness franchises have exploded in popularity. And, despite closures and shutdowns related to the COVID-19 Pandemic in 2020, industry experts expect another surge of growth throughout 2021 and beyond. Despite the popularity of fitness...

Future Of The Fitness Industry Post COVID

Future Of The Fitness Industry Post COVID

In this episode, Jared and Rick discuss how to align your fitness business with the future of the fitness industry post COVID. The good news is there is a pent-up demand for fitness services if you speak the right message to the right audience.  Now that we can see...

5 Tips For Owning A Profitable Fitness Franchise Business

5 Tips For Owning A Profitable Fitness Franchise Business

If you love working out and are looking for a profitable business idea that utilizes your passion, opening a fitness business may seem like an excellent idea. What’s the real scoop? Is owning a fitness franchise profitable? Here is what you need to ensure a profitable...

Why Raise Fitness Membership Prices?

Why Raise Fitness Membership Prices?

Matt and Rick discuss whether to raise fitness membership prices and how to communicate the rate increase to your clients. If you ever thought about raising rates as a gym owner, then talked yourself out of it because of backlash from customers, then read on. There...

6 Ways Focused Fitness Brands Are More Competitive

6 Ways Focused Fitness Brands Are More Competitive

Author:  Suzanne Robb: How Focused Fitness Brands Have a Competitive Advantage.  We’ve all been to those gyms that are nothing but a big open room and a lot of equipment. And, while they get the job done as far as a quick workout goes, they don’t do much to draw...

How To Calculate Personal Trainer Salary

How To Calculate Personal Trainer Salary

Tune in to this episode to learn more about the 20% golden rule and the magic formula to apply in calculating personal trainer salary.  Your payment structure and other benefits you offer your trainers will depend on your fitness business model. The small group...

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