Customer-Centric Marketing Strategies: Increase CLV
What’s the most precious asset your fitness franchise can have? Members! Customer centric marketing strategies allow you to connect to the right customers in your target market, then test and optimize to grow loyalty, brand trust, and Customer Lifetime Value (CLV). As...
Keys To A Happy Entrepreneurial Life
How does entrepreneurship make you happy? In this podcast, Matt and Rick discuss entrepreneurial life and the keys to happiness!. When getting into entrepreneurship, many people expect happiness or self-fulfillment from running a business, but do they ever find...
Alloy vs Planet Fitness: Benefits Of Smaller Franchise Concepts
When it comes to buying a franchise, choosing the right one is everything. Unfortunately, this can be easier said than done - especially in the world of fitness franchises, when many of the offerings seem to share a lot of similarities. In this article, we will share...
How Alloy Uses InBody For Body Composition Analysis
In this podcast, Rick interviews Dan Park, VP of Sales for InBody, an advanced device that measures body composition through bioelectrical impedance analysis (BIA). Dan explains the technology behind the InBody, how they have scaled in both the medical and fitness...
Characteristics Of An Ideal Alloy Franchise Candidate
In this episode, Matt and Rick discuss the characteristics of the ideal Alloy franchise candidate and facility operator. As an investor in an Alloy franchise, you don't have to work in the business and service revenue. You can always find an operator who will run the...
Alloy Franchise vs. F45 Franchise: What’s The Difference?
If you’re considering opening a fitness franchise, Rick Mayo (Alloy Founder and CEO), compares the Alloy Franchise vs F45 Franchise and describes what makes these two franchises different. In this article, we compare the two fitness franchise competitors and whether...
What Makes Alloy Different From Other Franchises
The Hire Yourself podcast host, Pete Gilfillan, interviews Rick Mayo about what makes Alloy different from other franchises. Rick also shares general business tips for starting and owning a franchise. There is a lot of competition in the franchise industry. So it is...
Introducing Trainerize: Alloy’s Digital Fitness App
In this episode, Rick Mayo interviews Farhad Gulamhusein, Trainerize Cofounder and COO. Trainerize is the largest personal training digital fitness app in the world. They built it with one purpose in mind. Learn why they built the app and how that purpose drove...
Strategic Branding To Grow and Scale Your Business
In this episode, Dr. Kevin Christie of Modern Chiropractic Marketing interviews Rick Mayo on the importance of strategic branding and how it relates to every customer experience while growing and scaling your business. Tune in to this episode to learn more about the...
Reduce Time To Value For Higher Client Longevity And Retention
In this episode, Matt and Rick define TTV (Time to Value) and give examples of how it can help your personal training business. Time to Value (TTV) is a business concept that measures the time between when a customer purchases a product/service and when they receive...