Think Inside the Box for Fitness Business Success
In this episode learn how to think inside the box by consistently nailing the basics to succeed. Getting the focus on basics right could make it is easier to increase membership and personal training sales of your fitness business. We’ve all been told by consultants...
Strategies to Handle Back Pain & How to Fix Back Pain
In this episode, Rick sits down with Alloy's own Dr. Joel Eaby, owner of Mission Move PT, to discuss back pain. Dr. Eaby reveals his best strategies to handle back pain, why strength training is important, and how to fix back pain with the best course of action for...
“OWN IT” – HOW TO OWN YOUR FITNESS JOB
In this episode, we discuss the power of the simple statement, "Do your job.” and what it really means to own your fitness job in small business. We will also discuss how to implement it into your company culture. ‘Do Your Job’ is a simple yet powerful statement that...
Flexibility vs Mobility – What’s the Difference?
What is the Difference Between Flexibility and Mobility? In this episode, Matt and Rick discuss flexibility vs mobility and why it is important. Spoiler alert- there is a BIG difference. Learn how Alloy programs around this concept and how we keep clients moving well...
Why a Fitness Franchise Opportunity is the Best Franchise Alternative
Right now, the fitness franchise industry is booming. There are many reasons to invest in a fitness franchise opportunity. According to many metrics, it is one of the fastest-growing aspects of the franchise world. In fact, four of the ten fastest-growing franchises...
The Two Types of Fitness Business Owners
In this episode summary, Matt and Rick discuss fitness business ownership and the two types of fitness business owners: owner-operator or investor. Which is better? Neither ownership structure is right or wrong. We talk about the pros and cons of each and also the...
Being A Single Unit vs. Multiple Unit Franchise Investor
Have you ever wondered what the differences are for owning or investing in a single unit vs. a multiple unit franchise? In the world of franchising, there are two primary kinds of franchise ownership: being a single unit or a multi-unit franchise investor. While...
Staffing Guidance for the Small Group Personal Training Model
Staffing Guidance for the Small Group Personal Training Fitness Business Model Episode Summary Matt and Rick provide staffing guidance on how to create the optimal team structure and define the roles for each member in a small group personal training fitness business...
Advantages of Small Group Training vs Fitness Classes
The Dreaded C-Word: The Advantages of Small Group Training vs Group Fitness Classes or One-on-One Training Episode Summary In this episode, we discuss the differences and advantages of small group training vs large group fitness classes, and why to never use the...
The Ascension Business Model for the Fitness Industry
The Ascension Business Model Episode Summary Matt and Rick discuss the concept of an ascension business model for the fitness industry. Learn how ascension effects revenue, retention, and the lifetime value of your members. An ascension business model for the fitness...