Keep a Client Focus for Happy Gym Members
When all you have is a hammer, everyone is a nail. How and why it's so important for coaches to ignore their own personal biases when it comes to programming and keep a client focus. Many coaches or personal trainers find it hard to disassociate their likes and...
Journey from Personal Trainer to Gym Ownership
We have a big announcement this week! Our own Alloy Personal Training brand podcast co-host, Matt Helland, has invested in the Alloy Personal Training original mothership location. Hear Matt’s story about his journey from personal trainer to gym ownership, and why he...
The Gift of No: How Failure Leads to Success
Did you know failure leads to success? Every No is a chance to develop skills and resolve that will serve you better in the future. You literally can’t be successful without failure. Rick Mayo and Jared Breen, Alloy Franchise Business Coach, discuss why entrepreneurs...
3 Common Fitness Myths to Debunk
Our customers expect us to be experts in health and fitness. It’s important in the fitness industry that we have deep knowledge as an expert or a personal training brand. Many clients come to fitness with a lack of knowledge and armed with fitness myths. Not only...
Why Credible Personal Trainers are Important for Fitness Success
Personal training is available pretty much everywhere nowadays. So what sets one personal trainer offering apart from the next? What helps certain personal trainers stand out from their competitors? The credibility of personal trainers is what is important for long...
What is the Fate of Brick and the Mortar Fitness Business?
This week Matt and Rick discuss the health and fate of brick and mortar fitness business models. With the meteoric rise of digital streaming fitness services during the COVID pandemic, it is certainly a relevant question for fitness operators/investors. The big...
How to Create a Successful Business Partnership
This week Rick Mayo sits down with Suzanne Robb, Alloy COO and partner, to discuss what makes or breaks a business partnership. If you are considering or are already in a partnership in your fitness business, this is a must-listen! Did you know that 70% of business...
Buying a Fitness Franchise: 5 Things to Consider
Are you considering buying a fitness franchise? Great choice! The world is your oyster and now is an excellent time to invest in a new opportunity. Before you do, though, there are a few things you’ll want to consider. After reading this article check out the Fitness...
Choosing the Right Fitness Facility Location
The term location, location, location is used often to emphasize the importance of selecting the right location for any business. In fact, finding the right fitness facility location is one well known predictor of success for a fitness business. Rick Mayo and Jared...
Why Fitness Entrepreneurship is so Rewarding
If you’ve ever imagined going into fitness entrepreneurship, you’ve probably thought of all the positives and negatives associated with owning your own business. Maybe you’ve imagined it to be exhausting, or exciting, or freeing, but have you envisioned how rewarding...