Buying a Fitness Franchise: 5 Things to Consider
Are you considering buying a fitness franchise? Great choice! The world is your oyster and now is an excellent time to invest in a new opportunity. Before you do, though, there are a few things you’ll want to consider. After reading this article check out the Fitness...
Choosing the Right Fitness Facility Location
The term location, location, location is used often to emphasize the importance of selecting the right location for any business. In fact, finding the right fitness facility location is one well known predictor of success for a fitness business. Rick Mayo and Jared...
Why Fitness Entrepreneurship is so Rewarding
If you’ve ever imagined going into fitness entrepreneurship, you’ve probably thought of all the positives and negatives associated with owning your own business. Maybe you’ve imagined it to be exhausting, or exciting, or freeing, but have you envisioned how rewarding...
Improve Retention: Stop Selling to Unqualified Prospects
Rick and Matt discuss how you can actually improve retention and client member sales by not offering free trial memberships and eliminate selling to unqualified prospects. Can you really be too good at sales? What that means is you might spend so much time on selling...
Alloy Partners with the American Council Of Exercise (ACE)
Alloy Personal Training Franchise partners with ACE for professional fitness certifications and on-going education as part of the training foundation for Alloy's fitness personnel, trainers and coaches. ROSWELL, GEORGIA, UNITED STATES, December 11, 2020...
Why Offer Monthly Memberships vs Annual Memberships
Matt and Rick discuss the Alloy Personal Training Franchise experience to show why offering monthly memberships is better for the fitness industry and clients than annual memberships. Whether to offer annual or monthly memberships is an important decision for a...
How to Keep it Simple for Business Success with Occam’s Razor
In this episode, Rick and Matt discuss how to keep it simple in the fitness business applying the Occam's Razor theory, and how it applies to the fitness and personal training business. Occam's razor is a theory advanced by medieval times philosopher and theologian...
How to Open a Gym: 7 Key Lessons About Opening a Gym
Opening a gym is an exciting experience. After all, what could be better than combining what you love to do (work out) with your career? Even if you have past business experience, how to open a gym is serious business. Whether it’s a small gym, personal training...
Why Convert an Existing Fitness Facility to Alloy
The “why’s” and “how’s” of converting your existing fitness facility to an Alloy Franchise location. Does it make sense to convert your existing facility into an alloy franchise? Since we announced the new low cost Alloy Personal Training Franchise model, we have had...
7 Personal Training Trends for the 2021 Fitness Industry
Business owners everywhere are looking forward to 2021, but everyone is wondering what the year will bring. COVID-19 has created changes in the fitness industry and the personal training industry looks a bit different now than it did before 2020. The personal...