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Dunbar’s Number: The Ideal Number of Members For A Gym

Dunbar’s Number: The Ideal Number of Members For A Gym

Dunbar's Number is a theory that provides a guide for the ideal number of members for a fitness business, specifically a personal training gym.  This week Matt and Rick discuss Dunbar's Number and why it's critical to the success of your fitness business.   Robin...

Alloy Announces New Franchise Location in Montana

Alloy Announces New Franchise Location in Montana

Alloy Personal Training fitness franchise, has announced it has awarded another location set to open in Billings, Montana, in the Fall of 2021.  Casey Kelly is the newest franchisee in the Alloy PT Franchise family and the first in Montana.   Kelly graduated college...

Why Community Engagement and Social Interaction Are Important

Why Community Engagement and Social Interaction Are Important

Community engagement and social interaction are important as we age. There are a few things we know we need: ample activity, for example, and a healthy diet that can counteract some age-related changes to the body. Recent research has found that maintaining meaningful...

Why Building Trust Is Important For Franchise Success

Why Building Trust Is Important For Franchise Success

Rick Mayo shares why building trust is essential for any business and more importantly when franchising in the fitness industry. When it comes to franchising, there are a few ingredients that are essential to success. Trust, however, is one of the largest. Regardless...

How To Market To Your Target Audience

How To Market To Your Target Audience

This week Rick hosts Jay Croft, Content Director with Prime Fit Content,  to discuss how to market to your target audience with the best ways to identify and speak to the over 50 demographic market. Spoiler alert: don't use the words "Golden" or "Silver" for the over...

Why Strength Training For Women Is Crucial As You Age

Why Strength Training For Women Is Crucial As You Age

Did you know you lose muscle as you age? Fortunately, there are steps you can take to decrease muscle and bone loss and protect your independence and health. Alloy Personal Training has active aging experts that recommend a routine of strength training for women over...

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