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Customer-Centric Marketing Strategies: Increase CLV

Customer-Centric Marketing Strategies: Increase CLV

What’s the most precious asset your fitness franchise can have? Members! Customer centric marketing strategies allow you to connect to the right customers in your target market, then test and optimize to grow loyalty, brand trust, and Customer Lifetime Value (CLV). As...

Keys To A Happy Entrepreneurial Life

Keys To A Happy Entrepreneurial Life

How does entrepreneurship make you happy? In this podcast, Matt and Rick discuss entrepreneurial life and the keys to happiness!.  When getting into entrepreneurship, many people expect happiness or self-fulfillment from running a business, but do they ever find...

Alloy vs Planet Fitness: Benefits Of Smaller Franchise Concepts

Alloy vs Planet Fitness: Benefits Of Smaller Franchise Concepts

When it comes to buying a franchise, choosing the right one is everything. Unfortunately, this can be easier said than done - especially in the world of fitness franchises, when many of the offerings seem to share a lot of similarities. In this article, we will share...

Characteristics Of An Ideal Alloy Franchise Candidate

Characteristics Of An Ideal Alloy Franchise Candidate

In this episode, Matt and Rick discuss the characteristics of the ideal Alloy franchise candidate and facility operator.  As an investor in an Alloy franchise, you don't have to work in the business and service revenue. You can always find an operator who will run the...

Alloy Franchise vs. F45 Franchise: What’s The Difference?

Alloy Franchise vs. F45 Franchise: What’s The Difference?

If you’re considering opening a fitness franchise, Rick Mayo (Alloy Founder and CEO), compares the Alloy Franchise vs F45 Franchise and describes what makes these two franchises different. In this article, we compare the two fitness franchise competitors and whether...

What Makes Alloy Different From Other Franchises

What Makes Alloy Different From Other Franchises

The Hire Yourself podcast host, Pete Gilfillan, interviews Rick Mayo about what makes Alloy different from other franchises. Rick also shares general business tips for starting and owning a franchise. There is a lot of competition in the franchise industry. So it is...

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