by Rick Mayo | Jun 22, 2026 | Blog, fitness memberships, Podcast
When it comes to monthly memberships vs annual memberships, most fitness business owners assume the answer is obvious. Longer contracts should create better retention, more predictable revenue, and a stronger business. For years, that was the conventional wisdom...
by Rick Mayo | Apr 13, 2026 | Blog, franchisee, franchising, In the News, partner
The CapitalSpring partnership with Alloy marks a major step forward in franchise growth, bringing added resources, experience, and support to help the brand scale smarter. In this episode, we sit down to talk about bringing on a private equity partner, CapitalSpring,...
by Rick Mayo | Apr 6, 2026 | Blog, discovery process, due dilligence, franchising
Investing in a fitness franchise is a meaningful decision requiring an extensive discovery process in order to evaluate the financial commitment, lifestyle alignment, and long-term vision of each franchise opportunity. At its best, the discovery process should feel...
by Rick Mayo | Jan 19, 2026 | Blog, fitness industry, franchising, wellness
Fitness and wellness franchising has emerged as one of the most powerful opportunities in modern entrepreneurship, blending scalable business systems with life-changing health impact. The fitness and wellness industry has entered a new era—one defined by longevity,...
by Rick Mayo | Dec 17, 2025 | Blog, leadership
Running an Alloy franchise means you’re not just in the fitness business—you’re in the business of problem solving. Whether you’re boosting client retention, refining operations, or expanding locations, the ability to think clearly and act quickly is the...
