People working out at Alloy

Want to learn more about the alloy personal training franchise?

Here are answers to some frequently asked questions:

What experience do I need to become an Alloy personal training franchise owner?
The Alloy team is looking for investors or ambitious, financially qualified business managers who are passionate about the fitness industry. They must be able to lead, motivate and train capable staff and have a solid understanding of business management. Investors are welcome if they have an approved, certified and trained manager to operate the business.
What is provided as part of the Alloy opportunity?
We want franchise owners to feel confident every step of the way as they open, operate and thrive in their own Alloy fitness centers. Our team of professionals will assist with site selection and buildout guidance, access to key national supplier relationships, help to set up books/accounting software, POS/CRM set-up, including KPI and other reporting, the Alloy app and workout program library, confidential operations manual, sales and marketing programs, and retention systems including loyalty reward programs.

Alloy will provide a pre-opening training program for franchise owners at our corporate headquarters in Roswell, GA for up to six days (training for franchise owners, general manager/head trainer and one additional trainer). And, in conjunction with your Grand Opening, representatives of Alloy will spend up to three days assisting you and your staff on-site at your gym location.

How much will the Alloy program investment cost me?
The total initial investment necessary to begin operations ranges from $190,450 to $262,100 for a single start-up franchise. This includes a $35,000 initial franchise fee. As with any new venture, it’s important to have adequate capital to fund the initial business growth stages.
Is financing available?

No. We do not provide direct financing to franchisees, but we may refer you to financing sources on a case by case basis.

Are there ongoing fees to pay?
We charge a royalty fee equal to 6% of gross sales. Fees such as these allow us to fund our ongoing support services and the continued development of product and supply channels, marketing tools, training programs, and systems upgrades. For a full list of fees and requirements, please refer to our Franchise Disclosure Document (FDD).
Are there any advertising fees?
Franchise owners will be required to spend a total of 7% of revenues on local and system-wide marketing combined (5% on local marketing efforts and 2% contributed to the system marketing fund). Collected funds will be used to develop marketing strategies to promote the Alloy brand and help cover costs to develop local marketing materials and campaigns.
What is the term of the agreement?
The initial term of your agreement is ten years, with three subsequent successor agreement options of five years each.
How do I get started?
If you’re interested in learning more about Alloy, contact us at 678-430-8610 or to discuss the possibility of setting up a meeting about owning your own personal training franchise, speaking with our key management staff, and receiving our FDD (Franchise Disclosure Document) which contains all the important details you’ll need to make an informed decision.

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Call 678-430-8610

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©2019 | Alloy Personal Training, LLC | 2500 Old Alabama Road, Suite 24 | Roswell, GA 30076