Frequently asked questions about how to become a franchise owner with Alloy:
What makes Alloy different than similar franchise opportunities?
We were the first-ever personal training center dedicated to exclusively providing clients with personalized fitness training, so we have years of experience leading in this business. We cater to a previously untapped (and growing!) market – those aged 50 and up. This is what drives business. We drive success by providing unmatched support to franchisees. Our franchising coaches work with 30 franchisees – the industry standard is 80. At Alloy we know our success is driven by your success, so we provide the personal attention our franchisees need.
What experience do I need?
The Alloy team is looking for investors or ambitious, financially qualified business managers who are passionate about the fitness industry. They must be able to lead, motivate and train capable staff and have a solid understanding of business management. Investors are welcome if they have an approved, certified and trained manager to operate the business.
How do I get started?
What is provided as part of the Alloy opportunity?
Alloy will provide a pre-opening training program for franchise owners at our corporate headquarters in Roswell, GA for up to six days (training for franchise owners, general manager/head trainer and one additional trainer). And, in conjunction with your Grand Opening, representatives of Alloy will spend up to three days assisting you and your staff on-site at your gym location.
How much will the Alloy program investment cost me?
The total investment necessary to begin operation of an Alloy Facility is $169,757 to $336,033 for a Stronger 1 business and $261,475 to $505,050 for a Stronger 2 business. This includes a $50,000 initial franchise fee. As with any new venture, it’s important to have adequate capital to fund the initial business growth stages.
Is financing available?
No. We do not provide direct financing to franchisees, but we may refer you to financing sources on a case by case basis.
Are there ongoing franchise fees to pay?
We charge a royalty fee equal to 6% of gross sales. Fees such as these allow us to fund our ongoing franchise support services and the continued development of product and supply channels, marketing tools, training programs, and systems upgrades. For a full list of fees and requirements, please refer to our Franchise Disclosure Document (FDD).
Are there any advertising fees?
Alloy personal training franchise owners will be required to spend a total of 7% of revenues on local and system-wide marketing combined (5% on local marketing efforts and 2% contributed to the system marketing fund). Collected funds will be used to develop marketing strategies to promote the Alloy brand and help cover costs to develop local marketing materials and campaigns.
What is the term of the franchise agreement?
The initial term of your Alloy personal training franchise agreement is ten years, with three subsequent successor agreement options of five years each.
How soon can I open?
Typically, we can open a new club in about six months.
What does the training involve?
We provide a comprehensive training program that includes six days at corporate, with additional training days conducted on site in preparation for your grand opening.
Can you help me with equipment and products?
Yes. We have an entire suite of preferred vendors with which we’ve negotiated great discounts. You’ll gain access to these resources and savings as an Alloy franchisee.