This Privacy Policy explains how Alloy Personal Training, LLC (“Corporate”) and independently owned and operated Alloy Personal Training franchise locations (collectively, “Alloy Personal Training,” “we,” “us,” or “our”) collect, use, share, and protect your information when you interact with our websites, microsites, mobile applications, scheduling tools, landing pages, digital forms, and marketing systems.
By accessing any Alloy website, microsite, or submitting your information, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following types of personally identifiable information (“PII”):
- Name
- Email address
- Mailing/billing address
- Phone number
- Payment information (credit card, bank account—processed via secure third-party gateways)
- IP address, device information, and browser data
- Form submissions, scheduling inquiries, or messages
- Fitness or program-related preferences you provide voluntarily
2. When Do We Collect Information?
We collect information when you:
- Fill out any form on our website or microsite
- Make a purchase
- Schedule a consultation or appointment
- Subscribe to newsletters or SMS updates
- Use website features
- Communicate with corporate or franchise locations
3. How We Use Your Information
We may use your information to:
- Process transactions
- Respond to inquiries and customer support requests
- Contact you about appointments, consultations, or program information
- Send marketing communications (email, text, voice) with your consent
- Improve our website, services, and user experience
- Prevent fraud or protect security
4. SMS/Text Messaging & Telephone Communications (TCPA Compliance)
By providing your phone number and affirmatively opting in, you consent to receive:
- Marketing messages
- Transactional updates
- Appointment reminders
- Calls
- Text messages (SMS/MMS)
- Prerecorded or artificial voice messages
These may come from:
- Alloy Personal Training corporate
- The specific Alloy franchise location you interacted with
- Approved partners supporting our business operations
Messages may be sent using:
- Automated telephone dialing systems (ATDS)
- Phone systems
- CRM platforms
- Texting providers
Full TCPA Consent Language
By opting in, you agree:
“By clicking ‘Yes, I agree,’ I consent to receive marketing, transactional, and informational messages from Alloy Personal Training, LLC or the specific Alloy Personal Training franchise location I am interacting with, and their approved partners. Messages may be sent via phone, text, prerecorded/artificial voice, or automated dialing systems. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies. Reply STOP to opt out, HELP for help. This consent applies even if my number is on a Do Not Call list.”
You may opt out anytime by replying:
- STOP to end texts
- HELP for assistance
5. Data Sharing With Franchise Locations
Alloy Personal Training operates under a franchise system.
Your information may be shared between corporate and the local franchise location you contact (or that serves your geographic area) to:
- Respond to your inquiry
- Schedule visits
- Provide services
- Send reminders and updates
- Follow up for membership or appointments
Each franchise is independently owned and responsible for its own privacy compliance.
We do not sell your PII.
6. Cookies, Analytics, and Tracking
We may use:
- Cookies
- Google Analytics
- Facebook/Meta Pixel
- HubSpot tracking
- Advertising or remarketing pixels
- Device or browser identifiers
These tools help us improve site performance and understand user behavior.
You can disable cookies through your browser settings.
We honor Do Not Track (DNT) signals.
7. Third-Party Disclosure
We do not sell, trade, or transfer your PII to outside parties, except for trusted partners assisting with:
- Payment processing
- Scheduling
- CRM and communications
- Website hosting
- Email and SMS systems
- Security and analytics
These providers must keep information confidential.
8. Third-Party Links
We do not include or offer third-party products or services on our website.
9. Google Advertising Disclosure
Google’s requirements are outlined here:
https://support.google.com/adwordspolicy/answer/1316548?hl=en
We currently do not run Google AdSense but may in the future.
10. CCPA/CPRA & State Privacy Rights (CA, CO, VA, CT, UT)
If you live in a state with privacy laws (e.g., California), you may have rights to:
- Access your personal information
- Request deletion
- Correct inaccuracies
- Opt out of data sharing for marketing
- Understand categories of data collected
We do not “sell” or “share” data for cross-context advertising.
To exercise rights, email us at:
📩 franchiseinfo@teamalloy.com
11. GDPR Notice (EU/UK Visitors)
If you access our site from the EU or UK, we process your data under:
- Legitimate interests
- Contractual necessity
- Consent where required
You may request:
- Access
- Correction
- Deletion
- Restriction
- Portability
12. Children’s Privacy (COPPA)
We do not market to or knowingly collect information from children under 13.
13. Data Security
We use security measures including:
- Malware scanning
- SSL encryption
- Secure networks
- Limited-access systems
- Third-party payment gateways (we do not store credit cards)
14. Fair Information Practices
In a data breach, we will:
- Notify affected users via email within 7 business days
We follow the Individual Redress Principle.
15. CAN-SPAM Act
We collect emails to:
- Send information
- Respond to inquiries
- Send marketing content
If you wish to unsubscribe, please email: franchiseinfo@teamalloy.com
We will remove you from all future correspondence.
16. Changes To This Policy
Policy changes will be posted on this page.
The updated date at the top indicates the latest revision.
17. How To Contact Us
If you have any questions regarding this privacy policy:
Alloy Personal Training
2500 Old Alabama Rd, Suite 24
Roswell, GA 30076
📩 Email: franchiseinfo@teamalloy.com
Updated November 18, 2025