by Leigh Castleberry | Jan 18, 2021 | Blog, In the News, Podcast
Are you considering buying a fitness franchise? Great choice! The world is your oyster and now is an excellent time to invest in a new opportunity. Before you do, though, there are a few things you’ll want to consider. After reading this article check out the Fitness...
by Leigh Castleberry | Jan 11, 2021 | Blog, In the News
If you’ve ever imagined going into fitness entrepreneurship, you’ve probably thought of all the positives and negatives associated with owning your own business. Maybe you’ve imagined it to be exhausting, or exciting, or freeing, but have you envisioned how rewarding...
by Leigh Castleberry | Jan 7, 2021 | Blog, Podcast
Rick and Matt discuss how you can actually improve retention and client member sales by not offering free trial memberships and eliminate selling to unqualified prospects. Can you really be too good at sales? What that means is you might spend so much time on selling...
by Leigh Castleberry | Jan 5, 2021 | Blog, In the News
Alloy Personal Training Franchise partners with ACE for professional fitness certifications and on-going education as part of the training foundation for Alloy’s fitness personnel, trainers and coaches. ROSWELL, GEORGIA, UNITED STATES, December 11, 2020...
by Leigh Castleberry | Dec 30, 2020 | Blog, Podcast
Matt and Rick discuss the Alloy Personal Training Franchise experience to show why offering monthly memberships is better for the fitness industry and clients than annual memberships. Whether to offer annual or monthly memberships is an important decision for a...
by Leigh Castleberry | Dec 28, 2020 | Blog, Podcast
In this episode, Rick and Matt discuss how to keep it simple in the fitness business applying the Occam’s Razor theory, and how it applies to the fitness and personal training business. Occam’s razor is a theory advanced by medieval times philosopher and...
