by Leigh Castleberry | Apr 16, 2021 | Blog, Podcast
In this episode, Rick and Matt discuss the impact on the fitness business from the dreaded F word…Freezing memberships. We’ll explain how to categorize and minimize membership freezes in your fitness business. We have previously talked about the dirty...
by Leigh Castleberry | Apr 8, 2021 | Blog, Podcast
In this episode, Matt and Rick discuss Alloy’s view on wearable fitness technology and how it fits into the whole wellness orientation of the Alloy Personal Training Franchise business model. In the current Alloy model, we do not use wearable tech as part of our...
by Rick Mayo | Apr 5, 2021 | Blog
In the past ten years, fitness franchises have exploded in popularity. And, despite closures and shutdowns related to the COVID-19 Pandemic in 2020, industry experts expect another surge of growth throughout 2021 and beyond. Despite the popularity of fitness...
by Leigh Castleberry | Apr 2, 2021 | Blog, In the News
In this episode, Jared and Rick discuss how to align your fitness business with the future of the fitness industry post COVID. The good news is there is a pent-up demand for fitness services if you speak the right message to the right audience. Now that we can see...
by Rick Mayo | Mar 29, 2021 | Blog
If you love working out and are looking for a profitable business idea that utilizes your passion, opening a fitness business may seem like an excellent idea. What’s the real scoop? Is owning a fitness franchise profitable? Here is what you need to ensure a profitable...
by Leigh Castleberry | Mar 25, 2021 | Blog, Podcast
Matt and Rick discuss whether to raise fitness membership prices and how to communicate the rate increase to your clients. If you ever thought about raising rates as a gym owner, then talked yourself out of it because of backlash from customers, then read on. There...
