by Rick Mayo | Apr 6, 2026 | Blog, discovery process, due dilligence, franchising
Investing in a fitness franchise is a meaningful decision requiring an extensive discovery process in order to evaluate the financial commitment, lifestyle alignment, and long-term vision of each franchise opportunity. At its best, the discovery process should feel...
by Team Alloy | Jan 19, 2026 | Blog, communication, customer experience, franchising
Clear, consistent, and purposeful franchsie communication strategies are one of the most powerful drivers of franchise success. In a growing system like Alloy Personal Training, where franchisees rely on shared knowledge, tools, and alignment, internal communication...
by Rick Mayo | Jan 19, 2026 | Blog, fitness industry, franchising, wellness
Fitness and wellness franchising has emerged as one of the most powerful opportunities in modern entrepreneurship, blending scalable business systems with life-changing health impact. The fitness and wellness industry has entered a new era—one defined by longevity,...
by Team Alloy | Jan 12, 2026 | Blog, In the News, Podcast
Suzanne Robb has received more recognition as a Top 10 Global Fitness Executive Shaping Fitness Excellence in 2025 by Founder’s Era Magazine. Suzanne Robb has helped to build a fitness brand with heart and precision, creating something that refuses to go...
by Team Alloy | Dec 29, 2025 | Blog, personalization, Podcast, sales
Phone sales make a lot of gym owners and fitness professionals uncomfortable and using scripts can make you sound like a robot. Here we show you how to sell gym memberships with scripts and conversations without sounding like a robot. No one wants to sound pushy, say...
by Suzanne Robb | Dec 29, 2025 | Blog, customer experience
Traditional advertising and marketing tactics are no longer sufficient on their own because people want social proof that your products or services deliver real results to other clients who are experiencing the same goals or challenges. In today’s competitive...
