by Leigh Castleberry | Oct 13, 2021 | Blog, Podcast
In this episode, Matt and Rick discuss the ideal framework on how to make good decisions in business and life. In business, just like in life, we are constantly making decisions. These decisions either make or destroy us; therefore, it is imperative to keep improving...
by Leigh Castleberry | Oct 11, 2021 | Blog, Podcast
Most people in the fitness industry are passionate about fitness, but is passion for fitness important when running a fitness business? What type of passion is most conducive to owning a fitness business? We often see people in our industry have passion for a...
by Leigh Castleberry | Sep 13, 2021 | Blog, Podcast
In this episode, Matt and Rick discuss the traits of successful entrepreneurs and franchise owners. What makes a successful entrepreneur? Is entrepreneurship for everyone? When vetting franchisees for the Alloy Personal Training franchise, we look at these character...
by Leigh Castleberry | Sep 1, 2021 | Blog, Podcast
This week Matt and Rick define the franchise discovery day and why it’s important to both the Alloy candidate and the franchisor. Unlike other marketing opportunities, franchise discovery days allow franchisors to present an in-depth sales pitch or discuss the exact...
by Leigh Castleberry | Aug 27, 2021 | Blog, Podcast
Rick and Matt share scarcity marketing strategies for your fitness business. Scarcity is a really powerful marketing tool that retailers use to influence customer behavior and drive sales. Did you know that you can use it in the fitness space to achieve the same...
by Leigh Castleberry | Aug 19, 2021 | Blog, Podcast
In this episode, Matt and Rick discuss “squirrel brain” and how it affects your business. One of the biggest differentiators can be told by asking the question… who does your business serve? Does it serve you or your customers? In the fitness...
