by Leigh Castleberry | Jan 18, 2021 | Blog, In the News, Podcast
Are you considering buying a fitness franchise? Great choice! The world is your oyster and now is an excellent time to invest in a new opportunity. Before you do, though, there are a few things you’ll want to consider. After reading this article check out the Fitness...
by Leigh Castleberry | Jan 7, 2021 | Blog, Podcast
Rick and Matt discuss how you can actually improve retention and client member sales by not offering free trial memberships and eliminate selling to unqualified prospects. Can you really be too good at sales? What that means is you might spend so much time on selling...
by Leigh Castleberry | Dec 30, 2020 | Blog, Podcast
Matt and Rick discuss the Alloy Personal Training Franchise experience to show why offering monthly memberships is better for the fitness industry and clients than annual memberships. Whether to offer annual or monthly memberships is an important decision for a...
by Leigh Castleberry | Dec 28, 2020 | Blog, Podcast
In this episode, Rick and Matt discuss how to keep it simple in the fitness business applying the Occam’s Razor theory, and how it applies to the fitness and personal training business. Occam’s razor is a theory advanced by medieval times philosopher and...
by Leigh Castleberry | Dec 17, 2020 | Blog, Podcast
The “why’s” and “how’s” of converting your existing fitness facility to an Alloy Franchise location. Does it make sense to convert your existing facility into an alloy franchise? Since we announced the new low cost Alloy Personal Training Franchise model, we have had...
by Leigh Castleberry | Dec 9, 2020 | Blog, Podcast
Do you know what the most important question fitness entrepreneurs should ask about how to run the business? It is the word “Who?‘ and not “How?‘ Entrepreneurs are by their nature problem solvers; that’s why they get into entrepreneurship to help people by providing...
