by Leigh Castleberry | Jan 17, 2023 | Blog, Podcast
In this episode, Rick interviews serial entrepreneur and franchise consultant Meg Schmitz. Meg has a unique background and a great lens on risk tolerance and what you need to achieve success in the franchise business. The Wall Street Journal nicknamed Meg the...
by Leigh Castleberry | Jan 3, 2023 | Blog, Podcast
In this episode, Rick speaks with Alan Aragon about what the real nutrition and exercise research reveals for the 40+ population. Alan Aragon is one of the foremost experts in nutrition and exercise in the world. The fitness industry has long been dominated by fads...
by Leigh Castleberry | Jan 3, 2023 | Blog, Podcast
In this episode, Matt and Rick discuss the reasons why fitness isva great business investment opportunity.. From the financials to the purpose, fitness is a compelling story. In franchising, your’re not just competing against other fitness businesses, but you...
by Leigh Castleberry | Dec 28, 2022 | Blog, Podcast
In this episode, Rick speaks with Jessie Stackhouse, founder of Just Fitness Staffing, about how to recruit the right talent for your fitness business. Jessie specializes in recruiting and staffing boutique franchise fitness concepts and big box gyms across the United...
by Leigh Castleberry | Dec 27, 2022 | Blog, Podcast
Running a business requires great determination, patience, effort, knowledge, and learning. It is easy to avoid ruining your fitness business with these 31 tips shared in these two podcasts by Rick Mayo and Matt Helland. With over 80 franchises awarded already and...
by Leigh Castleberry | Nov 30, 2022 | Blog, Podcast
In this episode, Rick and Matt discuss the fitness sales paradox. It is a constant struggle in the fitness industry, especially with large fitness clubs, whether to focus attention on customer acquisition (sales) vs retention (customer service). There should be a...
