How to Leverage Wearable Fitness Technology

How to Leverage Wearable Fitness Technology

In this episode, Matt and Rick discuss Alloy’s view on wearable fitness technology and how it fits into the whole wellness orientation of the Alloy Personal Training Franchise business model. In the current Alloy model, we do not use wearable tech as part of our...
Why Raise Fitness Membership Prices?

Why Raise Fitness Membership Prices?

Matt and Rick discuss whether to raise fitness membership prices and how to communicate the rate increase to your clients. If you ever thought about raising rates as a gym owner, then talked yourself out of it because of backlash from customers, then read on. There...
How To Calculate Personal Trainer Salary

How To Calculate Personal Trainer Salary

Tune in to this episode to learn more about the 20% golden rule and the magic formula to apply in calculating personal trainer salary.  Your payment structure and other benefits you offer your trainers will depend on your fitness business model. The small group...
Keep a Client Focus for Happy Gym Members

Keep a Client Focus for Happy Gym Members

When all you have is a hammer, everyone is a nail. How and why it’s so important for coaches to ignore their own personal biases when it comes to programming and keep a client focus. Many coaches or personal trainers find it hard to disassociate their likes and...

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