by Leigh Castleberry | Apr 16, 2021 | Blog, Podcast
In this episode, Rick and Matt discuss the impact on the fitness business from the dreaded F word…Freezing memberships. We’ll explain how to categorize and minimize membership freezes in your fitness business. We have previously talked about the dirty...
by Leigh Castleberry | Apr 8, 2021 | Blog, Podcast
In this episode, Matt and Rick discuss Alloy’s view on wearable fitness technology and how it fits into the whole wellness orientation of the Alloy Personal Training Franchise business model. In the current Alloy model, we do not use wearable tech as part of our...
by Leigh Castleberry | Mar 25, 2021 | Blog, Podcast
Matt and Rick discuss whether to raise fitness membership prices and how to communicate the rate increase to your clients. If you ever thought about raising rates as a gym owner, then talked yourself out of it because of backlash from customers, then read on. There...
by Leigh Castleberry | Mar 17, 2021 | Blog, Podcast
Tune in to this episode to learn more about the 20% golden rule and the magic formula to apply in calculating personal trainer salary. Your payment structure and other benefits you offer your trainers will depend on your fitness business model. The small group...
by Leigh Castleberry | Mar 4, 2021 | Blog, Podcast
You’ve built the perfect business machine to solve your customers’ needs and problems. While building the business, you created the perfect mix and you can follow a recipe for business success with that perfect recipe. Now, if you don’t follow the...
by Leigh Castleberry | Feb 25, 2021 | Blog, Podcast
When all you have is a hammer, everyone is a nail. How and why it’s so important for coaches to ignore their own personal biases when it comes to programming and keep a client focus. Many coaches or personal trainers find it hard to disassociate their likes and...
