In today’s fast-paced world, technology is transforming every industry—even franchising in the fitness sector. Rick Mayo, CEO of Alloy Personal Training, shares his 33‐year entrepreneurial journey and explains how to leverage technology to scale a high-retention,...
In the competitive world of personal training, chasing new leads can be exhausting and intimidating, but if you could get more referrals it would make your life so much easier. Instead of constantly prospecting for cold leads, imagine having a system where your...
In today’s evolving business landscape, making the leap from a secure corporate job to entrepreneurship is both exciting and daunting. The Alloy Personal Training Business Podcast explores this transition through the journey of Kevin Gardenhire, a former corporate...
Transitioning from professional sports to business ownership is no easy feat; however, former NFL star Matt LaCosse is proving that the same dedication, discipline, and leadership skills that made him successful on the field can be applied to the world of fitness...
Setting and executing clear long-term goals is essential for franchise success, helping owners drive growth, improve profitability, and build a sustainable business for the future. Owning a franchise business offers a unique opportunity to build wealth and stability,...
Positive cash flow is essential for any business, but for a fitness franchise, implementing effective presale strategies is the key to generating revenue early, building a strong membership base, and ensuring long-term success from day one. Opening a new fitness...
