by Rick Mayo | Jun 22, 2026 | Blog, fitness memberships, Podcast
When it comes to monthly memberships vs annual memberships, most fitness business owners assume the answer is obvious. Longer contracts should create better retention, more predictable revenue, and a stronger business. For years, that was the conventional wisdom...
by Team Alloy | May 7, 2026 | Entrepreneurship, franchising, multi location franchising, Podcast
Fitness franchise growth partnerships are becoming one of the most important drivers of scalable success in today’s market, and firms like CapitalSpring are helping brands grow with the right mix of strategy, support, and long-term alignment. In a recent podcast...
by Team Alloy | Apr 28, 2026 | Entrepreneurship, franchisee, multi location franchising, Podcast
Franchising vs Starting Your Own Gym is one of the most important decisions you’ll make as an aspiring fitness business owner—and it will shape your risk, income potential, and long-term success. Opening a gym is one of the most exciting — and high-stakes — decisions...
by Team Alloy | Apr 6, 2026 | franchising, Podcast
In this episode of The Truth About Fitness Franchising No One Tells You, Alloy Founder and CEO Rick Mayo pulls back the curtain on what it really takes to build a scalable, sustainable fitness franchise—and why strength-based training is becoming one of the most...
by Team Alloy | Jan 27, 2026 | fitness industry, franchisee, multi location franchising, Podcast
Scaling a fitness business from one successful location to multiple high-performing franchise facilities isn’t about working harder—it’s about building smarter systems, stronger teams, and a culture that compounds success over time. In this episode of the Alloy...
by Team Alloy | Jan 12, 2026 | Blog, In the News, Podcast
Suzanne Robb has received more recognition as a Top 10 Global Fitness Executive Shaping Fitness Excellence in 2025 by Founder’s Era Magazine. Suzanne Robb has helped to build a fitness brand with heart and precision, creating something that refuses to go...
