by Team Alloy | May 7, 2026 | Entrepreneurship, franchising, multi location franchising, Podcast
Fitness franchise growth partnerships are becoming one of the most important drivers of scalable success in today’s market, and firms like CapitalSpring are helping brands grow with the right mix of strategy, support, and long-term alignment. In a recent podcast...
by Team Alloy | Apr 6, 2026 | franchising, Podcast
In this episode of The Truth About Fitness Franchising No One Tells You, Alloy Founder and CEO Rick Mayo pulls back the curtain on what it really takes to build a scalable, sustainable fitness franchise—and why strength-based training is becoming one of the most...
by Team Alloy | Jan 27, 2026 | fitness industry, franchisee, multi location franchising, Podcast
Scaling a fitness business from one successful location to multiple high-performing franchise facilities isn’t about working harder—it’s about building smarter systems, stronger teams, and a culture that compounds success over time. In this episode of the Alloy...
by Team Alloy | Jan 12, 2026 | Blog, In the News, Podcast
Suzanne Robb has received more recognition as a Top 10 Global Fitness Executive Shaping Fitness Excellence in 2025 by Founder’s Era Magazine. Suzanne Robb has helped to build a fitness brand with heart and precision, creating something that refuses to go...
by Team Alloy | Dec 29, 2025 | Blog, personalization, Podcast, sales
Phone sales make a lot of gym owners and fitness professionals uncomfortable and using scripts can make you sound like a robot. Here we show you how to sell gym memberships with scripts and conversations without sounding like a robot. No one wants to sound pushy, say...
by Team Alloy | Dec 16, 2025 | Blog, franchisee, franchising, Podcast, semi-absentee ownership
Franchising can feel like the perfect path to business ownership — especially when it’s pitched as semi-absentee ownership with a passive income while maintaining a full-time job. The idea of semi-absentee ownership, where you’re not “in the business”...
