by Leigh Castleberry | Jul 15, 2021 | Blog, Podcast
In this episode, Matt and Rick discuss whether or not you should change your fitness business model. Spoiler alert- it could mean more profit and less drama! As a gym owner, changing your business model can be a tough call to make. Sometimes, it’s the only viable...
by Leigh Castleberry | Jul 8, 2021 | Blog, Podcast
As an entrepreneur, systemizing your business is vital to the growth of your business. However, where do you draw the line between giving your employees enough autonomy to make decisions when certain scenarios present themselves and following the established systems...
by Leigh Castleberry | Jul 1, 2021 | Blog, Podcast
This week, Matt and Rick discuss the brand promise of Alloy Personal Training. It’s very important that you put your flag in the ground in regards to your brand and then build the right machine to meet that promise. As a fitness entrepreneur, what do you really...
by Leigh Castleberry | Jun 25, 2021 | Blog, Podcast
In this episode, Matt and Rick discuss the “ugly baby” syndrome and how you should look at your business or product with a customer perspective. Spoiler alert- your one and only lens should be know your customer’s need and goals, not use your own...
by Leigh Castleberry | Jun 18, 2021 | Blog, Podcast
This week Rick is in a podcast interview by Jay Croft, Content Director with Prime Fit Content, to discuss why the Alloy Personal Training Fitness Franchise is focused on the active living over-50 market. The Alloy Personal Training Fitness Brand has grown in leaps...
by Leigh Castleberry | Jun 11, 2021 | Blog, Podcast
This week, Matt and Rick discuss a simple formula for determining your personal training client capacity and revenue forecast. In the last podcast, we covered Dunbar’s Number: The Ideal Number of Members for a Gym and why it is important. We follow up with the...
