Alloy Personal Training fitness franchise, has announced it has awarded another location set to open in Billings, Montana, in the Fall of 2021.  Casey Kelly is the newest franchisee in the Alloy PT Franchise family and the first in Montana.  

Kelly graduated college with a mechanical engineering degree in 2008 and worked in that capacity for ten years.  In 2014, after several years of studying human performance while working as an engineer, he decided to become certified as a personal trainer through NASM.  He worked part-time on the side as a personal trainer in a few local gyms to explore the field.  In 2017 Kelly and his wife opened an independent training studio offering high-end group personal training services.  

“We plan to open our first location in Montana’s largest city of Billings.  We are excited about the opportunity to bring a new fitness concept to the Big Sky State,” says Kelly.  

 Several additional locations throughout the state will follow the Billings location.  

Kelly credits his understanding of the metrics behind the Alloy business model as the basis for his investment decision.  “Alloy is the only fitness franchise brand that has taken small group personal training to scale, which I believe offers the best member experience and results,” said Kelly.    

Regarding the timing of his family’s investment in Alloy, Kelly added, “There is a great opportunity to move where the industry is headed, toward proactive health and lifestyle enhancement better managed in the small group setting.”  

Access to Alloy’s experience, resources, and proven track record was key in Kelly’s decision.  “Alloy’s industry-leading best practices already proven through thousands of licensed clubs worldwide create a simpler path to scale a business in an area I am passionate about with an experienced and trustworthy company.  “We have owned our studio for the last four years and are ready to take the next step by scaling with Alloy.”

Alloy Fitness Franchise CEO and founder had this to say, “We are so excited to have Casey join our franchise community, bringing Alloy to Billings. Our team is so happy to be working with him.”

Alloy Personal Training will announce further franchise deals shortly as the appeal of its concept and the market for fitness services continues to boom. 

Franchise discovery days are underway for prospective Alloy franchisees, and territories are currently being awarded. If you or someone you know is interested in having their own successful personal training business, the Alloy systems are well developed and focused on an emerging sector of the fitness industry visit alloy online at to learn more. 

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Also, check out the article on Alloy The 30 Elite Franchises in America 2021 – Alloy Personal Training: A Platform Where Strength Meets Opportunity

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