Nationwide Lockdown

Local Georgia businessman and entrepreneur, Rick Mayo, was among one of the first businesses to reopen after a nationwide lockdown, successfully opening both Georgia based Alloy personal training locations in Roswell and Suwanee.

Mayo has owned and operated the award-winning Alloy Personal Training studio with two locations in Georgia for 30 years and began franchising the concept nationally late last year. Alloy was one of the last businesses able to remain open because the fitness concept met all the Georgia requirements for proper social distancing and other safety precautions. The closure for Alloy lasted four weeks, with both locations reopening during stage 1. One location opened on April 27th and the other on May 3rd.

Alloy quickly responded to the unprecedented closure and pivoted their offering to digital-only via the Alloy Personal Training App in the wake of the closure. Alloy immediately loaned equipment to members and created three personalized workouts for each member based on available equipment they had at home when the nationwide lockdown happened.

The team at Alloy said that they were anticipating smaller numbers, however many people returned, and the schedules are quickly returning to normal. The Alloy for Women only facility opened with a reduced capacity of 4 people per hour (usually eight people per hour) and booked all available hours. The flagship location, in Rosewell, referred to as “the mothership,” also reduced spaces and are training six people with one coach and can maintain safe social distancing and keeping people in their own space.

The Alloy Team thoroughly cleaned and sanitized and shared their progress openly with the Alloy community. According to Mayo, “The general sentiment has been really positive, and people are slowly returning to normal activities, 50% of our members have already returned in the first week. One firmly stating that the Alloy facility was “50 times cleaner than the produce department.”

Both locations, in addition to the deep sanitizing, have also implemented other precautionary measures such as:

  • Prominent hand washing supplies and reminders
  • Keeping the front door cracked open
  • Locker room door to remain slightly open for increased ventilation
  • Footplates to open doors
  • Increased sanitation of equipment
  • Limits on the number of people in the gyms at any one time
  • Mask and gloves are welcome but not required

“Safety is what is important to the community, and a safe community is what is important to us,” says Suzanne Robb, COO of Alloy Personal Training.

“Messaging on how you are going to open is important. It gives clients the ability to make an informed decision based on knowing things like how many people will be allowed in each session, handling of the equipment, and what is expected of members and coaches. This communication lets them know that you are thinking ahead to take care of them by limiting their exposure to other,.” says Anthony Wilkins, Co-Owner of the Alloy for Women location in Suwanee, GA.

Georgia was one of the last states to be affected by the nationwide lockdown and the first to reopen successfully. The Alloy businesses paid their entire staff during the shutdown and collected reduced membership dues by offering virtual training from almost 80% of members.

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About Alloy:

Alloy’s fitness program was created in 1992 around a very straightforward philosophy: people who get personalized coaching get better results. The Alloy systems, platforms, and know-how have already been used to serve millions of members in thousands of fitness facilities around the world and was recently awarded the AFS Fitness Business of the Year.

Alloy’s established, effective fitness platform and business management solutions have delivered real results throughout the world. Alloy Personal Training Franchise gives franchisees the chance to make an impact, both on their community and their future with a branded, brick-and-mortar Alloy Personal Training franchise location.

Today, Alloy programs are among the most effective programs in the world for helping people, especially those over 50, who want to look and feel their absolute best.

Learn more at

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