Recently, the Alloy Personal Training Franchise was named as one of the top 10 disruptive franchises in 2022. The evaluation was based on franchise opportunities with an affordable startup model and high returns on investment. The Alloy turnkey franchise business solution helps their clients and the fitness community become healthier through their customized and affordable small group personal training programs. Alloy has a team of certified physiologists, dieticians, therapists, and other advisory board behavioral specialists to help clients achieve their goals.
Read more about the Insights Success interview with Rick Mayo, the CEO, and Founder of Alloy Personal Training, where he talks about his journey in the fitness industry and how his company has been the epitome of what you can call the true fitness expert.
People all over the globe have become increasingly conscious about maintaining good overall health in the last couple of years. In order to lead a healthier life, people are attending fitness centers, studios and gyms and using services to support their fitness goals. Many times, people need professional and personal direction to ensure they are following a healthy lifestyle and safe exercise program. In most ways, a coach or personal trainer who has the knowledge and certification to help them achieve their goals is necessary. Getting a healthier body is not always easy. Many people need a personalized and supervised fitness program to guide them in a safe direction and create a lifestyle to help them achieve their fitness goals faster.
Are fitness franchises a trend or a viable business opportunity? Listen to Rick and Kim Daly discuss the benefits for potential entrepreneurs to look for with franchise models in the fitness industry and specifically Alloy.
Many franchise candidates who want to invest in a fitness business often have one major worry. They wonder if they are investing in something trendy that people won’t like in three years. The concern is valid because fitness can be very trendy. When looking for a fitness franchise, always look for a concept that has staying power behind the brand.
Alloy developed the small group personal training concept after working with different personal training models. Rick Mayo stated, “We’ve tried everything from four to six to eight clients at a time, and found our sweet spot is six people is the best model for small group training with one coach. We bring the cost down for the consumer, and this model allows us to provide a better margin and a more scalable model for the business owner. The Alloy concept is a win-win both ways. It’s less expensive than on-on-one personal training and you have the efficiencies spreading the training cost of six people. You also get the benefits of a group dynamic. So it’s fun and you’re actually being held accountable by the other people in the group and the coach.”
Insights Success Interview With Rick Mayo
1. How is Alloy positioned as a leading name in the fitness industry?
When I founded Alloy in 1992, my intention was to create a business that provided clients with high-quality personalized fitness coaching. Since that time, we have built our brand and supported licensees worldwide in over 2,300 gyms and health clubs.
“With our franchise concept, which we launched in late 2019, we took our heritage, systems, experience, and knowledge and packaged it up as a great turnkey franchise business opportunity. “
Rick Mayo, Alloy Personal Training – Founder and CEO
The trends we see with consumers today seeking health and fitness solutions reflect the tremendous strength and appeal of our business model and brand, delivering the personalized, quality fitness coaching services people really want. Clients want to know they can trust the advice and support they receive, and they want to see results for their efforts. Clients want to be comfortable; they want to be taken care of. The Alloy Personal Franchising model delivers on these things very well.
2. What does the Alloy Personal Training concept offer?
Over time, we have learned how to scale personal training beyond a one-to-one model. The Alloy concept has combined the best aspects of group fitness and the community it creates with individual and specialized fitness training for each of our clients. This combination enables our franchisees to scale their business and reach more clients with quality fitness coaching services.
3. What are Alloy Franchise strengths?
The Alloy franchise model is proven to be a very affordable business investment compared with other fitness franchises. In addition, our 30 years of hands-on experience with helping thousands of operators around the world run their fitness businesses successfully has led to our highly developed systems and processes.
We cover it all, from technology to marketing and from site selection and construction to training. Our motto, after all, is “Stronger Together,” and we believe in that, so we think our franchisees will love being a part of the Alloy culture as well.
4. How have you contributed to Alloy’s success?
I was always a fitness nut and worked my way through college as a personal trainer to help pay for my education. That inspired me to lay the groundwork for the Alloy Personal Training concept, my first-ever personal training center. It developed over the course of almost 30 years into a unique franchise opportunity. The finished product results from years of learning from major competitors in the fitness industry. I used that knowledge to streamline and build a bullet-proof business model.
When I opened the first location back in 1992, “I thought, what if I could take this amazing (personal training) service and put four walls around it?” Thankfully it didn’t take long to build a loyal customer base, and then we started getting attention from some big names in the fitness industry.
We were first approached to take our Alloy concept and essentially drop it into larger gyms and fitness studios. After a while, we started helping over 2,000 gyms and studios worldwide, from Tasmania to Dubai, and everywhere in between through licensing agreements. The relationship with these global health clubs and gyms was like ‘franchising light.’ We developed our business and systemized it to be duplicated repeatedly, and the result was a unique business model that worked.
At some point, we reconsidered how we were operating. Instead of continuing to power other brands, we decided to fully reap the rewards of franchising, which enabled us to offer a turnkey franchise package. We refined our systems even more and created a concept studio specifically for franchising in 2016. By late 2019, we began offering franchise opportunities and now have over forty locations in development. We keep awarding more franchises almost every month now.
Along the way, I have had the chance to meet a lot of great fitness business leaders and speak at conferences around the world. I also have had the honor of serving some influential organizations like the American Council on Exercise, where I was an industry advisor.
It was humbling as well to be recognized by the Association of Fitness Studios in 2019 as The AFS Fitness Business of the Year. The award represents a studio or gym brand that excels in all areas of business and whose owner has demonstrated the ability to create unsurpassed customer experiences, dedicated staff, motivated clients, and leadership in their community.
It has been a great ride, and we are just getting started.
5. During the COVID-19 pandemic, what challenges did you face, and how did you sustain operations while ensuring the safety of your employees?
We faced a shutdown, of course, in our home location, and this led to some clients being reluctant to come into the studio and take part in our programming. However, thanks to our technology solutions which enable personal coaching for clients when they are not in the studio and the relatively small groups of people who train together physically when they are at our locations, the business was affected not nearly as bad as other larger health clubs, studios, and gyms.
Earning our clients’ trust is something we really focus on, and after having earned it, we went fairly unscathed. Our service model is all about quality, not quantity, and with how we integrate technology into the mix, it well prepared us to thrive in the future.
6. What advice do you have for new entrepreneurs considering the fitness and personal training space?
Today it is really important to be patient, study, and learn. We are really proud of the content we create and offer through our podcast, vlogs, and blog articles available throughout all the Alloy internet platforms. So, information which pertains to the fitness business is available for all entrepreneurs thinking about getting into the fitness industry.
A real advantage obviously for a person interested in getting involved in fitness and personal training is identifying a concept like Alloy, which has figured out a proven niche. By offering a turnkey package, we can help entrepreneurs realize their dreams and reduce their risk. That is one of the significant advantages of franchising.
7. How do you envision scaling your company’s operations and offerings in 2022 and beyond?
Well, we are well on our way to expanding our brand, and selecting franchising as a key aspect of our growth strategy is the key to scaling the business. Our team includes a group of highly experienced folks in all aspects of operations. Of course, sticking to the values and mission of our business and helping others realize their dreams along the way is so important. We are just really excited by everything that has happened in the past few years.
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Also, check out the article on Alloy The 30 Elite Franchises in America 2021 – Alloy Personal Training: A Platform Where Strength Meets Opportunity
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