Press Release:  Rosewell, Georgia  — August 15, 2019  — Alloy Personal Training franchise will launch on September 1, 2019.  Since 1992, entrepreneur Rick Mayo has operated his personal training business Alloy Personal Training Center. In the past decade, the team assisted major brands, independent gyms, health clubs, and fitness businesses around the world to deploy personal training systems through a licensing model under the Alloy brand. Now the the Alloy Personal Training franchise opportunity will offer the systems, platforms, and know-how to serve millions of members in thousands of fitness facilities around the world. Team Alloy is Founder and CEO Rick Mayo, CEO Suzanne Robb, VP of Franchise Development Tony Chemer, and VP of Education Matt Helland.

In 2019 Mr. Mayo’s Alloy was awarded the AFS Fitness Business of the Year. The award represents a studio or gym that excels in all areas of business, and whose owner has demonstrated the ability to create unsurpassed customer experiences, dedicated staff, motivated clients and leadership in their community.

Rick is a featured speaker at conferences domestically and internationally, addressing a host of topics like how to best sell and service personal training, leadership, and trends in the fitness industry. He is a subject matter expert in personal training. He has written numerous articles on the business of fitness for trade journals and contributes regularly to national publications such as Men’s Health. Rick sits on the board for the GA State exercise science department as well as the Atlanta School of Fitness. Rick is also an NSCA certified personal trainer and serves on the board for the Industry Board of Advisors for the American Council on Exercise (ACE). Rick is also a Think Tank Adviser for the Gold’s Gym Franchisee Association and sits on the advisory board for the Association of Fitness Studios.

“The name ‘Alloy’ was created under the notion of strength and motion meeting; those two things coming together to create something bigger, stronger, and longer-lasting,” says founder Rick Mayo. “Over the past few years, I kept asking myself how our team and brand could do more to meet our mission; the answer became clear, we needed to create a total solution.” It was in 2018, Rick and the team at Alloy decided that moving into a franchise model was the answer they sought, “We know a formula that works, and that is a key ingredient to a successful franchise.”

“Franchising enables us to support our business partners fully from build-out design, through equipment, fitness operations, marketing, specifications and more,” says Suzanne Robb CEO of Alloy PT Franchise, “The Alloy Franchise Model encompasses all that we have learned about running a successful business, from Personal Training, Marketing, Staff Management, and everything in between.”

Until now gym operators picked and chose the parts of the Alloy systems they needed to fill in gaps in their personal training programs. “Says Tony Chemer VP of Franchise Development, Now we will be starting from scratch we are able to provide total support of our systems already proven in thousands of gyms worldwide.”

The Alloy Personal Training Franchise is ready to go to market with franchise recruitment and sales process on September 1, 2019, and will focus largely in the southeastern United States for the first year with a strong focus on Florida, Georgia, North Carolina, and South Carolina. The team has begun identifying prospects and is prepared to have discovery days and sign on franchise candidates in 90 days.

Click here to read the press release.

If you or someone you know, is interested in having their own successful personal training business the Alloy systems are well developed, and they are focusing on very discreet segments.

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About Alloy:

Alloy’s fitness program was created in 1992 around a very straightforward philosophy: people who get personalized coaching get better results. Today, Alloy programs are among the most effective programs in the world for helping people, especially those over 50, who want to look and feel their absolute best. Learn more.

Rick Mayo
CEO at Alloy Personal Training Franchise

Rick Mayo is the founder and CEO of Alloy Personal Training Center (est. 1992) and Alloy Personal Training Solutions. As the owner of APTC, Rick and his team conducted over 60,000 personal training sessions a year. In 2010, Rick created Alloy, a consulting and licensing company as a platform for the Alloy personal training systems. Alloy has over 1000 clubs licensed worldwide. In 2019 Rick and the Alloy team stopped offering new Alloy licenses and converted the concept to a franchise offering to further develop the Alloy brand to its fullest potential, by offering a complete solution and supply the entire business model from build-out design, through equipment, fitness operations, marketing, specifications and more.

Suzanne Robb
CEO at Alloy Personal Training Solutions

Suzanne Robb is a hard-working, dedicated, operator, speaker, industry leader, and innovator who loves to get stuff done. “It’s better to give than to receive” is a mantra Suzanne thrives by and says she shines brightest when she is serving others. Suzanne entered the fitness industry when she joined Rick Mayo at team Alloy in 2011, prior to their partnership, she had been a microbiologist. Another very important role that Suzanne has taken on through the years when called to serve has been that of a respite Foster Parent. Suzanne’s current focus is optimizing the systems for the new Alloy Personal Training Franchise Solution Model while overseeing renovations at the original flagship location, in Georgia AKA “The Mother Ship.”

When Suzanne is not running the day to day operations of Alloy Personal Training Center, she enjoys spending time with her four adult children, their spouses, her five adorable grandchildren and 9-year-old golden retriever, Charly.

Matt Helland
VP of Programming

Matt Helland is a former college baseball player that has been a personal trainer since 2006. His favorite aspect of being a trainer is teaching people how to use their training to create a healthier, happier version of themselves every day. Matt joined Alloy in 2010 and creates all of the programming that Alloy has to offer. Matt credits Rick Mayo and the Alloy team for showing him how to be a great trainer and what it takes to run a successful business and is looking forward to taking all that he has learned throughout his career to help other fitness professionals in realizing their dream of running a successful personal training business of their own.

Tony Chemer
VP of Franchise Development

Tony Chemer has been at the forefront of the fitness industry since 1997 when he first served as a co-host and writer for the ESPN Fitness Show “Gotta Sweat” with Cory Everson. Through his current position as the VP of Sales for Alloy Personal Training, Tony serves key industry accounts by providing sales, business, and training systems to club owners and has trained staff at hundreds of facilities across the U.S. and abroad.


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