The health and wellness industry, growing robustly at a rate of 5-10% annually, has never been more vibrant and promising. This burgeoning market not only reflects a significant consumer interest in health and wellness, but also highlights the diverse needs and...
In the competitive world of fitness, a robust marketing strategy can make all the difference. One effective approach gaining popularity is the fitness referral program, also known as buddy referrals or a gym bring-a-friend promotion. This strategy capitalizes on the...
Opening a franchise is an excellent option for all entrepreneurs, regardless of their background or professional experience. Historically, however, it’s been the domain of older entrepreneurs and career changers. More recently, however, franchising has started...
Today, we hear a lot about leadership. Leadership is an integral part of a successful franchise operation. A great leader can spell the difference between a wildly successful business and one that just bumps along. So what are the leadership qualities that make you a...
When it comes to fitness, setting goals is essential. More importantly, it matters what goals a person sets. It’s not enough for members to just decide they want to do something. Instead, they’ve got to work with trainers to establish S.M.A.R.T. fitness goals....
