by Suzanne Robb | Aug 16, 2022 | Blog
What’s the most precious asset your fitness franchise can have? Members! Customer centric marketing strategies allow you to connect to the right customers in your target market, then test and optimize to grow loyalty, brand trust, and Customer Lifetime Value (CLV). As...
by Suzanne Robb | Jun 21, 2022 | Blog
While it may SOUND easy, some of us struggle a bit with finding a career that we love. After all, if you are in the fitness industry, we want to do work we love and help people live better lives while also making a living, right? Explore the top fitness careers to...
by Suzanne Robb | May 2, 2022 | Blog
If you’re running a fitness business, think about adding multiple profit centers. Multiple profit centers offer additional amenities or products that customers can purchase along with their primary membership. Examples include a tanning bed, personal training...
by Suzanne Robb | Mar 30, 2022 | Blog
Spring is here! The weather is getting warmer, people are out and about, and businesses are preparing for the rest of the year after a busy winter season in the fitness industry. What better way to get ready than with a bit of spring cleaning and an annual business...
by Suzanne Robb | Feb 15, 2022 | Blog
The Olympics are in full swing, and people worldwide are watching in awe. The Olympics demonstrate expertise, athleticism, and mastery – no matter what sport you’re rooting for. If you’re an entrepreneur, there are many things you can learn from the...
