In this episode, Rick and Matt discuss how to keep it simple in the fitness business applying the Occam’s Razor theory, and how it applies to the fitness and personal training business. Occam’s razor is a theory advanced by medieval times philosopher and theologian known as William of Ockham, which states that the simpler explanation of any two is usually the right one. It gives preference for simplicity when looking for solutions or causes of problems. 

The Occam’s razor relates to shaving things down to the simplest solution. Entrepreneurs are always solving problems, but sometimes we make things more complex than they need to be. All things being equal, the simplest solution tends to be the best one.  Coming up with complex solutions is how human nature looks at problems, but sometimes it is just an excuse to ignore the obvious.  The simple solution is usually just right in front of you. 

In the fitness space, Occam’s Razor Theory can be used when dealing with your team and also with your clients.

For your team, the processes and steps need to be the easiest and most efficient for achieving the desired outcome. For example, if your team says they aren’t getting referrals for new clients is it because you aren’t performing the 99+ sales and staff processes to get your referral goals or is it simply your team isn’t set up to support achieving those referral goals.  If you have a salary system for your team, maybe you should switch to performance based pay system, to get a common team goal to generate referrals.  Measuring and managing the performance referral process is important.  If you aren’t measuring the right things and making it really clear about what your measuring to achieve the goal, then you team will not be motivated to execute and support your goals.

Whether you are an entrepreneur or a coach, you need to understand this theory. Tune in to this episode and hear Rick explain how it relates to fitness and how you can apply it for greater results.

Key Takeaways

  • What is Occam’s Razor theory? (01:08)
  • How we overcomplicate it in the fitness space (03:52)
  • How to apply the Occam’s Razor with your team (06:29)
  • At the end of the day, it’s a lot easier if you go with the simplest solution (09:44)
  • How the Occam’s Razor could help clients move better (17:58)
  • Occam’s Razor vs. Hickman’s Dictum (21:39)

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Mentioned in this episode

Matt Helland

Rick Mayo 

Alloy Personal Training Franchise



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