Spring is here! The weather is getting warmer, people are out and about, and businesses are preparing for the rest of the year after a busy winter season in the fitness industry. What better way to get ready than with a bit of spring cleaning and an annual business check-up?
In this blog, Suzanne Robb, Alloy’s COO, provides an annual business check-up with some “spring cleaning” tips to streamline your business operations, position yourself to be as competitive as possible, and prepare to rock the rest of the year.
7 Spring Cleaning Tips For A Healthy Business Check-Up
There is more to an annual business check-up than just spring cleaning, sweeping the floors and beating the rugs. Let’s dive into our top “spring cleaning” tips for a healthy, thriving business:
1. Review The Previous Year
The best predictor of future behavior is past behavior. With this in mind, start the “spring cleaning” process by asking yourself a few key questions:
- Did you meet the goals you set for the previous year?
- Are you on track to meet this year’s goals?
- What are two things you can do right now to improve your business?
- What is the most significant factor holding your business back?
Asking yourself these critical questions allows you to pinpoint issues that need to be addressed and position yourself for success in the coming year.
2. Review Your SOPs, Manuals, And Training Protocols
We just can’t say it enough: people are essential for a successful business. With this in mind, take some time to review your Standard Operating Procedures (SOP), employee manuals, and training materials.
- Are the essential elements still supporting the goal and outlook of your company?
- Are they resonating with your people and setting your employees up for success?
- Are there areas where you could stand to update your training or policies?
It is important to take regular, strategic looks at these assets and adjust anything to keep your business competitive, agile, and working efficiently.
3. Revisit Your Website
Your website is one of your company’s most significant assets, and it deserves regular attention. This spring, revisit your website to make sure it’s functioning optimally.
If your business has grown with new services or programs over the last year, you may need to update critical sections of your website regarding changes to your programs, team members, hours, maps, or services. Also, review and update your content and blogs to make sure you have the right information to generate the traffic and leads you need to support your business goals.
You will want to review your website analytics to make sure your site is hitting all the marks for things like SEO, semantic search, and more to create the traffic and leads. While this may seem like a small step, updating your site regularly is critical for any business that wants to keep scaling in the years to come.
4. Update Your Business Plan
A business plan is essential to any successful company. It’s not a static document, though! Business plans should grow, change, and adapt over time. If it’s been a while since you revisited yours, pull it out, dust it off, and see if it still reflects the goals for your business.
If your business has grown or scaled, you need to update your business plan accordingly.
- Are you targeting new markets?
- Offering new services?
- Opening another location?
- Forecasting greater sales or more expenses?
- What are your competitors’ strengths and weaknesses?
Incorporating these things into your business plan allows you to track and direct your progress accordingly.
5. Freshen-Up Your Marketing Strategies
Marketing changes all the time, and what worked last year isn’t necessarily the best approach this year. If you’re part of a franchise operation, you probably have up-to-date marketing guidelines designed to reflect and adapt to these guidelines. Still, it never hurts to double-check them.
Here are a few ways we recommend revamping your marketing tactics:
- Research and learn about new marketing trends.
- Consider investing more in cutting-edge marketing efforts, like social media or video marketing.
- Automate marketing tasks wherever possible. Examples include email marketing and social media posts.
- Attend a marketing conference or trade show for professionals in your industry.
- Conduct a brand audit to revisit your brand identity and ensure everything is still working.
6. Declutter Your Physical Space
Okay, so there is some floor sweeping on this list! To make sure you’re giving your business a complete check-up, look at your physical space. Declutter offices, conduct a deep clean of your customer spaces, and get rid of any junk weighing you down.
Research has shown that customers love clean, bright, and inviting spaces. In fact, 64% of customers have walked out of a business because of poor physical appearance or disorganization! Especially in this Post-COVID environment, you want to make sure your equipment and facilities are clean and provide a safe workout space.
By keeping your space updated and clean, you’re showing customers you care, that you value their business, and that you want them to return.
7. Re-Evaluate Your Vendor Relationships
You’re only as strong as the people you depend on and surround yourself with. Set your business up for success the rest of the year by taking some time to re-evaluate your vendor relationships.
- Are the vendors you’re working with today still the best ones to meet your needs?
- Are there ways you could restructure or strengthen the relationships?
- Are there any areas you’re overpaying for goods or services?
Asking yourself these simple questions keeps your vendor relationships fresh and efficient and ensures your business has the partners it needs to grow, scale, and thrive.
Freshen up Your Entire Business This Spring
Let’s face it: spring cleaning feels GOOD, whether you’re focusing on your house or your business. In your annual business check-up, just take a few simple steps like decluttering your business’s physical space, revisiting your marketing efforts, updating your business plan, and evaluating the past year. Then you can make the micro-adjustments your company needs to thrive this summer.
Article by: Suzanne Robb
Learn more with these articles:
- Why 2022 Is The Right Time To Invest in a Fitness Franchise
- 5 Reasons to Invest in a Fitness Franchise Now
- Franchise Questions Prospects Should Ask Before Buying
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