by Leigh Castleberry | Nov 14, 2023 | Blog, Podcast
One of the most important parts of running a fitness business is successful membership sales and to close sales over the phone is of vital importance. Closing gym memberships over the phone is an art that requires skill, strategy, and a deep understanding of the...
by Leigh Castleberry | Nov 13, 2023 | Blog, Podcast
In the competitive landscape of the fitness industry, the success of a personal training business hinges on the quality of service trainers provide. If you don’t effectively assess and evaluate personal trainers on a regular basis, then how do you know...
by Leigh Castleberry | Oct 30, 2023 | Blog
The world of franchising is dynamic, with seasoned executives often seeking new opportunities to leverage their expertise and passion. The decision to transition from a successful career as an experienced franchise executive running a large brand to becoming a...
by Leigh Castleberry | Oct 26, 2023 | Blog, Podcast
In the ever-evolving landscape of fitness marketing, the quest for the most effective organic marketing strategy is a perpetual one. While digital marketing and advertising have their merits, there’s a gem in the world of organic marketing that often goes...
by Suzanne Robb | Oct 17, 2023 | Blog
In the competitive world of fitness, a robust marketing strategy can make all the difference. One effective approach gaining popularity is the fitness referral program, also known as buddy referrals or a gym bring-a-friend promotion. This strategy capitalizes on the...
by Leigh Castleberry | Oct 9, 2023 | Blog, Podcast
In a recent episode, Rick Mayo, Founder and CEO of Alloy Franchise, and Suzanne Robb, COO, took a moment to reflect on the Alloy Personal Training Franchise journey after achieving a significant milestone of 150+ locations awarded. Growth has marked the four-year...