by Suzanne Robb | Oct 17, 2023 | Blog
In the competitive world of fitness, a robust marketing strategy can make all the difference. One effective approach gaining popularity is the fitness referral program, also known as buddy referrals or a gym bring-a-friend promotion. This strategy capitalizes on the...
by Leigh Castleberry | Oct 9, 2023 | Blog, Podcast
In a recent episode, Rick Mayo, Founder and CEO of Alloy Franchise, and Suzanne Robb, COO, took a moment to reflect on the Alloy Personal Training Franchise journey after achieving a significant milestone of 150+ locations awarded. Growth has marked the four-year...
by Leigh Castleberry | Sep 26, 2023 | Blog, Podcast
In this blog post, we delve into a revealing podcast interview with Rick Mayo, Alloy Franchise President and CEO, and Jared Breen, Alloy’s Vice President of Real Estate and Construction. Together, they share invaluable insights into the world of franchising,...
by Leigh Castleberry | Sep 19, 2023 | Blog
In the dynamic world of franchising, where trends come and go, one sector consistently stands out in the top franchise trends as a beacon of growth and resilience: health and wellness. Food concepts continued to make up a large percentage of new franchise concepts...
by Rick Mayo | Sep 13, 2023 | Blog
Fear of failure is a universal human emotion that can impact individuals at all levels of an organization. Whether you’re a leader steering the ship or an employee navigating your career, the fear of failure can be a formidable obstacle to success. In this...
by Rick Mayo | Sep 11, 2023 | Blog, Podcast
The fitness industry is undergoing a transformation, and Bryan O’Rourke, a prominent figure in the fitness and technology sectors, recently shared his insights in an enlightening interview with Rick Mayo. In this interview, O’Rourke discussed the...